Newsletters as a growth driver 📈

Newsletters may be old school, but they can be a powerful driver for growth in your company. In this presentation I talk about my newsletter history (starting in 2005!) and deep dive into #ENTRYLEVELBOSS to show how our newsletter drives our growth.

Transcript

1. NEWSLETTERS AS A GROWTH DRIVER Danae Shell Co-founder and CEO, Valla
2. WHAT I’LL COVER • My newsletter history • Deep dive example • 7 lessons learned
3. MY NEWSLETTER HISTORY KNICKERS 5,000 subscribers FREEAGENT 200,000 subscribers ENTRY LEVEL BOSS 5,000 subscribers
5. KNICKERS YEARS 2005-2009 ACQUISITION METHOD 100% organic - SEO FREQUENCY Weekly - RSS push of blog posts OPEN RATE ~50-70% CTR ~30-40% CONV RATE N/A
6. KNICKERS
8. FREEAGENT YEARS 2012 - 2017 ACQUISITION METHOD SEO, paid lead gen, Product FREQUENCY Roughly 1-2 weekly
9. FREEAGENT
11. ENTRY LEVEL BOSS YEARS 2015 - present ACQUISITION METHOD FB, Instagram lead gen FREQUENCY Weekly - Wednesdays OPEN RATE ~15% CTR ~5% CONV RATE ~1%
12. ENTRY LEVEL BOSS CPL $2.42 LTV $497 CAC $323
13. ELB: NEWSLETTER AS GROWTH ENGINE Referral
14. ELB: FORECASTING SALES
15. ELB: TAGGING FOR SEGMENTATION
16. ELB: SEGMENTATION FOR SALES
17. " 
 LESSONS LEARNED
18. BUILD AN EXPERT VOICE 1
19. HUB AND SPOKE YOUR CONTENT 2
20. USE LIVE EVENTS 3
21. OFFERS WORK! 4
22. BE PROACTIVELY USEFUL 6 5
23. CLEAN YOUR LIST 6 Don’t hoard subscribers!
24. DON’T BUY LISTS! 6 7
25. # THANK YOU!