Vlipco Summary

Presents important points of our business in order to communicate to some supporters in the process of funding.

Transcript

2. We are creating a tool belt for common business needs. We want to make some parts of management as engaging as designing or programming.
3. Our two main tools at the time are payment processing and accounting. We are rethinking how this services should be offered and what they should enable.
4. We like to thing about ourselves as some kind of Amazon Web Services, but instead of cloud services we provide business operation tools.
5. Problems • Some business services aren’t available or adapted to some local contexts, specially in emerging markets. • Design once serve all, doesn’t cover IT/web needs in many business areas (web payments, accounting, invoicing...). • Quality, experience, simplicity and price present barriers in the cases where localized services are offered. ’
6. We can create first class business services for emerging economies, group them as a tool belt and localize them with minor costs.
7. Regulations demand compliance as a requisite to address customer blocks...
8. Regulations also increase the demand for simplicity as a value proposition.
9. Simplicity Single or grouped tools include: • Local payment networks. • Connected to global networks. • Replicable software core. • Interoperability between tools. • Local currency/language. Localized branding.
10. Our advantages ü
11. A toolkit, not a single service. We offer heavily connected apps with interoperability at the core. Think Adobe Creative Suite.
12. Localized branding, media presence, currency and regulatory compliance. We’re designed to adapt.
13. Replicable core, low cost to enter new markets. Colombia has been a great example proving this possible. Think google ads with small localized offices only for sales (no dev).
14. Team advantages 
15. Fluent in English & Spanish. Portuguese is in the oven ;)
16. Mix of code, design and business backgrounds.
17. All team members have engaged in international experiences.
18. How is advantage maintained? 
19. • Lowering prices thanks to built-in interoperability of our tools (think amazon web services) • Cheaply localizing operations with local regulatory compliance in emerging markets before than developed ones (think google operations) • Bringing emotional factors, user centered design & branding to enterprise services. (think Zendesk & Github)
20. Selling strategies Ø
21. • Spotted channels to target local startups (events, blogs, social media). • Identified free press sources & contacts. • Content strategy with video and tips to position Vlipco as an expert voice. • Online advertising. • Capturing competitors’ unsatisfied customers. • Connecting existing quality services to our network (e.g. Connecting Shopify to our payment/accounting solution)
22. What’s done • Standing agreements with AMEX and VISA for Colombian and internationally issued cards. • Two landed advisors for the accounting tool. • Incorporated for +1y in Colombia • Legal issues fully solved, ready to implement and sell. ⁄
23. • Standing offers for credit card tokenization to minimize risk and avoid PCI DSS scope. • Standing custom negotiation offer for critical application deployment and technical support with Heroku. • Standing offer from fiduciary company to manage client’s money securely. What’s done ⁄
24. Competition B
25. PagosOnline and MercadoPago lead with high prices, low design and slow customer acquisition. Customer retention is high because there’s no strong competitor.
26. We can, they can’t They can, we can’t PagosOnline Dinero Mail MercadoPago Lower customer acquisition cost Contemporary web technologies Faster development & movement across the acquisition funnel Connect payments to accounting and tracking tools Best contracted rates Known name/existence Used by larger companies like local airlines, retailers Paypal 2 Checkout Use local banks to withdraw money Cover local taxes laws Use COP, CLP, PEH, ARS Bank accounts in USD Fewer regulations because they’re bounded by US laws Access US-only service providers Negotiate directly with US banks and credit card franchises Full control of the payment stack Internationally known brand Authorize.net Cybersource Serve non merchants Cover local banks Connect closed credit card franchises (CRM Falabella) Fit local needs Bank accounts in USD Fewer regulations because they’re bounded by US laws Access US-only service providers Negotiate directly with US banks and credit card franchises Full control of the payment stack Internationally known brand
27. Profitability & scale 
28. LATAM as a starting point is a huge opportunity. Let’s see... [Turkey, Indonesia, Vietnam, South Africa, India, eastern Europe are interesting next destinations]
29. Colombia & Brazil • Both are emerging economies demanding localized business solutions. • Colombia, 1.6M registered businesses (240k already connected to Internet). • Brazil, 4.5M, almost 100% business have an Internet connection. • They are increasing B2C making businesses seek tools to assist them. Outsourcing keeps growing. Ô
30. Vlipco Payments Fee per transaction/withdrawal
31. Vlipco Payments target margin: 0.6 - 0.85% of processed payments value.
32. Only in Colombia 400k/month projected profit after 3rd year.
33. 47M USD processed = 400k profit
34. Colombian leader processes nowadays 82M/month
35. That’s less than 2% of monthly processed e-commerce in latin america & the caribbean.
36. +30% estimated growth in e-commerce this year in latin american & the caribbean. Study on e-commerce in LATAM América económica & VISA 2011
37. Vlipco Accounting Subscription based pricing No commitments
38. Vlipco Accounting profit/year per 1k customers: 180k USD
39. Operation costs are very low with rich web client applications.
40. Initial development is the major overhead. Fully viable on a medium budget with agile tools like Rails.
41. Team ƒ
42. David Peláez CEO User centered designer Rails & JS developer. Experienced on the web. Keeps daily life in sync with our future vision. Handles external negotiations & develops. Francisco Pinzón CTO Computers Engineer Self taught designer Rails & JS developer. Handles architecture, security concerns & implementation. Also creates UI and rich interactions on the client side. Esteban Arango CFO BA major. Managed and grew AIESEC’s budget of 500k USD in Colombia. Controls finance, budget & operations in general. Pro-active & great for sales and PR.
43. Current status • MVP ready in less than two months. Developing prototype connected to VISA and AMEX. • Operating office in Bogotá, Colombia. • Seeking funding to pay for tokenization and fiduciary services before launch. • Identifying leads and gathering letters of intent from early adopters. 
44. Next steps • Help us with your support • Let’s sign a letter of intent to get early access. • Let us know your impressions. • Make Vlipco your company by investing. ø
45. A tks. info@vlipco.co (+57) 301.649.62.31 Bogotá, Colombia