SEO for web developers

Created by Dean Milosheski - Online Marketing Coordinator at Webski Solutions https://www.webski.com.au

Transcript

1. SEO for Web Developers
2. SEO Fundamentals  What is SEO?  The major search engines  Google as the biggest slice of “the pie”
3. SEO friendly site  Crawling and indexing  Google Bot  Robots.txt  Sitemap.xml  On-page factors
4. Crawling, Indexing & Google-Bot  Site:yourdomain.com  https://youtu.be/BNHR6IQJGZs
6. Robots.txt User-agent: * Disallow: / <meta name='robots' content='noindex,follow'/>
8. Sitemap.xml <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2005-01-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> </urlset> More info: http://www.sitemaps.org/protocol.html Example: http://www.webski.com.au/sitemap_index.xml
9. On-Page Factors  Title <title> *meta keywords & description - no longer factors  Headings (<h1> <h2> <h3> …)  Unique & High Quality Content  <b> or <strong>  Internal Linking <a href=”/”>Anchor Text</a>  <img src=”/name-of-the-image.jpg” alt=”description of the image”/>  URL: yoursite.com/some-keyword/  Site speed
10. Created by:  Dean Milosheski – Online Marketing Coordinator at Webski Solutions