A/B Testing with the Optimizely Drupal module

Use A/B testing to monitor the impact of changes of web page elements that lead to more downloads, user contributed content, increased revenues, or whatever result you want to achieve. A/B testing involves testing two versions of a website - an A version (the control) and a B version (the variation) - with live traffic and measuring the effect each version has on your conversion rate.

Results of A/B tests are used to make informed decisions about how to structure and present content on a site. There is no longer a need to guess what the site's user response is to changes, simply test and look at the trends in the data.

The power and ease of use of the Optimizely framework is further enhanced using the Optimizely Drupal module. We will discuss the current and future integration of A/B testing with Drupal and Optimizely using the Optimizely Drupal module in detail. The presentation will end with a discussion of what future integration of Optimizely with Drupal is desired to further leverage the partnership.

Transcript

1. with A/B Testing &
2. What is A/B Testing?
3. A/B testing allows you to test two or more versions of a webpage to determine which changes produce the desired results.
4. The country's largest not-for-profit for young people and social change. “Dee” - DeeZone (288060) & Peter - pleher (2257350)
5. with A/B in Action... &
6. Original
7. A) Spotted (Sad)
8. B) Fence (Jail)
9. Golden (Super Cute)
10. Golden2 (Super Cute v2)
11. Peak Results after “Tweek” “Golden2” “Golden” Data “Normalization” Introduction of alternative “Golden” Puppy Results
12. Base
13. v1 Cell (optional)
14. v2 Placeholder Text + Cell (optional)
15. v3 “Submit”
16. v4 “See the Pets”
17. Data “Normalization” Sample Size? Confidence level? Forget: “See the Pets” “Submit” The Results Peak Results “Cell Optional” “Cell Optional + Text”
18. Under the Hood
19. optimizely.com
20. Projects Experiment Admin Experiment
21. Project Code - “Snippet” JS File Size JS Call to enable project on web page. “Project Code” 251425352 42.1kb
22. Optimizely 7.x-2.10 Module
23. Account Info Admin Settings The account Number and the initial Project Code are the same 251425352
24. Ajax Enable / Disable Path conflict “ ” Project Listing * Project Code 251425352
25. “Project Code” number from Optimizely website Add Project /admin/config/system/optimizely/add_update 251425352
26. Each path must be - unique between projects - a valid path on the site Update Project /admin/config/system/optimizely/add_update/2
27. Cache Refresh
28. CDN Call CDN: content delivery network
29. Bang! for your Buck $$$ = Actions
30. Fake Doors / Smoke Sceens
31. Interest?
32. Project Page drupal.org/project/opimizely
33. Experiment listing in Projects Filter by User Roles for each Exeriment Filter by user location - city, state, country Bucket user into different experiments on repeat visits to experiments (cookie) ???
35. Up next... Drulenium - Testing made easy Tech Nikh