I’ ve shipped the code, what’ s next

060fffd6216660bf034bbdc68bec1dee?s=47 Dafeng
November 04, 2014

I’ ve shipped the code, what’ s next

作为技术人,我们常常把上线当成是终点。上线了,搞定了。但其实从一个上线了的产品到一个用户热爱的产品,还有很长的路。我这次分享的就是产品上线后,作为技术人可以做什么。

060fffd6216660bf034bbdc68bec1dee?s=128

Dafeng

November 04, 2014
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Transcript

  1. 2.

    Why this topic? • technology is not the goal, make

    something people want is • best technology != users • shipping code isn’t the end, it’s the beginning
  2. 4.

    I’ve shipped the code, what’s next? • You just shipped,

    but there are no users, what’s next?
  3. 5.

    a. Build more features b. Look at the data c.

    Talk to your CEO d. Not my problem
  4. 6.

    1. Get out of the building and talk to users

    I’ve shipped the code, what’s next?
  5. 8.

    1. Talk to your users • Friends, family and coffee

    shop • Support • Active support
  6. 9.

    Friends, family and coffee shop • Friends and family (从⾝身边的⼈人下⼿手)

    • the most direct feedback, be prepared to be torn apart • always be selling • first 3000 users • Coffee shop testing • just by looking at how people use your product, you get tremendous insights.
  7. 10.

    Friends, family and coffee shop • Tools: • ⼈人⾁肉 •

    usertesting.com ($49/user) • inspectlet.com (start with free)
  8. 16.

    Active Support • Exception acknowledgement email • 你好,我是Strikingly的⼯工程师,我发现你在⽤用 我们⺴⽹网站的时候貌似遇到了问题。很抱歉,我 现在正在抢修。有任何问题,请联系我。

    • 我已经修复了错误。根据我的调查,错误发⽣生 在xxx时间,我们在第⼀一时间抢修了,对你的⽤用 户体验造成了影响,我们表⽰示⾮非常抱歉。
  9. 17.

    Support • Tools: • Support • Intercom • UserVoice •

    Lifecycle email: • Vero • Customer.io • Intercom • Userfox • Exception email • exception_notification gem • airbrake • bugsnag
  10. 18.

    1. Talk to your users • Friends, family and random

    people • Support • Active support
  11. 22.
  12. 23.

  13. 24.
  14. 25.
  15. 27.
  16. 28.

    A/B Testing • “Long form page had a 37.5% increase

    in net signups compared to the original.”
  17. 30.

    Recap • I’ve shipped the code, what’s next? • Talk

    to your users • Measure, measure and measure