I’ ve shipped the code, what’ s next

Transcript

1. 1.

   I’ve shipped the code, what’s next? 郭达峰, CTO of Strikingly

   @dfguo
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   Why this topic? • technology is not the goal, make

   something people want is • best technology != users • shipping code isn’t the end, it’s the beginning
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   About me • Strikingly的创始⼈人 • 15分钟做⼀一个⺴⽹网站 • 第⼀一家YC孵化的中国团队 • 14岁开始编程

   • 2000w⽤用户的Facebook应⽤用
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   I’ve shipped the code, what’s next? • You just shipped,

   but there are no users, what’s next?
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   a. Build more features b. Look at the data c.

   Talk to your CEO d. Not my problem
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   1. Get out of the building and talk to users

   I’ve shipped the code, what’s next?
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   Talk to users • Why? • Not enough data •

   Direct feedback
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   1. Talk to your users • Friends, family and coffee

   shop • Support • Active support
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   Friends, family and coffee shop • Friends and family (从⾝身边的⼈人下⼿手)

   • the most direct feedback, be prepared to be torn apart • always be selling • first 3000 users • Coffee shop testing • just by looking at how people use your product, you get tremendous insights.
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    Friends, family and coffee shop • Tools: • ⼈人⾁肉 •

    usertesting.com ($49/user) • inspectlet.com (start with free)
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    Support • Need for support -> need for improvement

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    Support Users Developers Support Fixes / Features Support Driven Development

    (SDD)
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    Active Support

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    Active Support dropped signed up

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    Active Support • Email people who dropped on critical path

    • Lifecycle email
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    Active Support • Exception acknowledgement email • 你好，我是Strikingly的⼯工程师，我发现你在⽤用 我们⺴⽹网站的时候貌似遇到了问题。很抱歉，我 现在正在抢修。有任何问题，请联系我。

    • 我已经修复了错误。根据我的调查，错误发⽣生 在xxx时间，我们在第⼀一时间抢修了，对你的⽤用 户体验造成了影响，我们表⽰示⾮非常抱歉。
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    Support • Tools: • Support • Intercom • UserVoice •

    Lifecycle email: • Vero • Customer.io • Intercom • Userfox • Exception email • exception_notification gem • airbrake • bugsnag
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    1. Talk to your users • Friends, family and random

    people • Support • Active support
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    2. Measure, measure and measure I’ve shipped the code, what’s

    next?
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    DaveDave McClure’s AARRR

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    Measure, measure and measure • A/B Testing

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    None
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    •

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    None
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    A/B Testing • 25% more people chose Pro

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    None
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    A/B Testing • “Long form page had a 37.5% increase

    in net signups compared to the original.”
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    A/B Testing • Tools: split, vanity and etc. !

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    Recap • I’ve shipped the code, what’s next? • Talk

    to your users • Measure, measure and measure
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    Q&A One more thing, we are hiring!

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    Startup curve by Paul Graham

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    Startup curve by Paul Graham