I’ ve shipped the code, what’ s next

Transcript

1. I’ve shipped the code, what’s next? 郭达峰, CTO of Strikingly

   @dfguo

2. Why this topic? • technology is not the goal, make

   something people want is • best technology != users • shipping code isn’t the end, it’s the beginning

3. About me • Strikingly的创始⼈人 • 15分钟做⼀一个⺴⽹网站 • 第⼀一家YC孵化的中国团队 • 14岁开始编程

   • 2000w⽤用户的Facebook应⽤用

4. I’ve shipped the code, what’s next? • You just shipped,

   but there are no users, what’s next?

5. a. Build more features b. Look at the data c.

   Talk to your CEO d. Not my problem

6. 1. Get out of the building and talk to users

   I’ve shipped the code, what’s next?

7. Talk to users • Why? • Not enough data •

   Direct feedback

8. 1. Talk to your users • Friends, family and coffee

   shop • Support • Active support

9. Friends, family and coffee shop • Friends and family (从⾝身边的⼈人下⼿手)

   • the most direct feedback, be prepared to be torn apart • always be selling • first 3000 users • Coffee shop testing • just by looking at how people use your product, you get tremendous insights.

10. Friends, family and coffee shop • Tools: • ⼈人⾁肉 •

    usertesting.com ($49/user) • inspectlet.com (start with free)

11. Support • Need for support -> need for improvement

12. Support Users Developers Support Fixes / Features Support Driven Development

    (SDD)

13. Active Support

14. Active Support dropped signed up

15. Active Support • Email people who dropped on critical path

    • Lifecycle email

16. Active Support • Exception acknowledgement email • 你好，我是Strikingly的⼯工程师，我发现你在⽤用 我们⺴⽹网站的时候貌似遇到了问题。很抱歉，我 现在正在抢修。有任何问题，请联系我。

    • 我已经修复了错误。根据我的调查，错误发⽣生 在xxx时间，我们在第⼀一时间抢修了，对你的⽤用 户体验造成了影响，我们表⽰示⾮非常抱歉。

17. Support • Tools: • Support • Intercom • UserVoice •

    Lifecycle email: • Vero • Customer.io • Intercom • Userfox • Exception email • exception_notification gem • airbrake • bugsnag

18. 1. Talk to your users • Friends, family and random

    people • Support • Active support

19. 2. Measure, measure and measure I’ve shipped the code, what’s

    next?

20. DaveDave McClure’s AARRR

21. Measure, measure and measure • A/B Testing

22. None

23. •

24. None
25. None

26. A/B Testing • 25% more people chose Pro

27. None

28. A/B Testing • “Long form page had a 37.5% increase

    in net signups compared to the original.”

29. A/B Testing • Tools: split, vanity and etc. !

30. Recap • I’ve shipped the code, what’s next? • Talk

    to your users • Measure, measure and measure

31. Q&A One more thing, we are hiring!

32. Startup curve by Paul Graham

33. Startup curve by Paul Graham