I’ ve shipped the code, what’ s next

作为技术人，我们常常把上线当成是终点。上线了，搞定了。但其实从一个上线了的产品到一个用户热爱的产品，还有很长的路。我这次分享的就是产品上线后，作为技术人可以做什么。

Transcript

1. I’ve shipped the code, what’s next? 郭达峰, CTO of Strikingly @dfguo
2. Why this topic? • technology is not the goal, make something people want is • best technology != users • shipping code isn’t the end, it’s the beginning
3. About me • Strikingly的创始⼈人 • 15分钟做⼀一个⺴⽹网站 • 第⼀一家YC孵化的中国团队 • 14岁开始编程 • 2000w⽤用户的Facebook应⽤用
4. I’ve shipped the code, what’s next? • You just shipped, but there are no users, what’s next?
5. a. Build more features b. Look at the data c. Talk to your CEO d. Not my problem
6. 1. Get out of the building and talk to users I’ve shipped the code, what’s next?
7. Talk to users • Why? • Not enough data • Direct feedback
8. 1. Talk to your users • Friends, family and coffee shop • Support • Active support
9. Friends, family and coffee shop • Friends and family (从⾝身边的⼈人下⼿手) • the most direct feedback, be prepared to be torn apart • always be selling • first 3000 users • Coffee shop testing • just by looking at how people use your product, you get tremendous insights.
10. Friends, family and coffee shop • Tools: • ⼈人⾁肉 • usertesting.com ($49/user) • inspectlet.com (start with free)
11. Support • Need for support -> need for improvement
12. Support Users Developers Support Fixes / Features Support Driven Development (SDD)
13. Active Support
14. Active Support dropped signed up
15. Active Support • Email people who dropped on critical path • Lifecycle email
16. Active Support • Exception acknowledgement email • 你好，我是Strikingly的⼯工程师，我发现你在⽤用 我们⺴⽹网站的时候貌似遇到了问题。很抱歉，我 现在正在抢修。有任何问题，请联系我。 • 我已经修复了错误。根据我的调查，错误发⽣生 在xxx时间，我们在第⼀一时间抢修了，对你的⽤用 户体验造成了影响，我们表⽰示⾮非常抱歉。
17. Support • Tools: • Support • Intercom • UserVoice • Lifecycle email: • Vero • Customer.io • Intercom • Userfox • Exception email • exception_notification gem • airbrake • bugsnag
18. 1. Talk to your users • Friends, family and random people • Support • Active support
19. 2. Measure, measure and measure I’ve shipped the code, what’s next?
20. DaveDave McClure’s AARRR
21. Measure, measure and measure • A/B Testing
23. •
26. A/B Testing • 25% more people chose Pro
28. A/B Testing • “Long form page had a 37.5% increase in net signups compared to the original.”
29. A/B Testing • Tools: split, vanity and etc. !
30. Recap • I’ve shipped the code, what’s next? • Talk to your users • Measure, measure and measure
31. Q&A One more thing, we are hiring!
32. Startup curve by Paul Graham
33. Startup curve by Paul Graham