Online grocery shopping in Zimbabwe refers to the process of purchasing groceries through websites or mobile apps provided by local supermarkets, retailers, or specialized online grocery platforms. This service allows customers to browse products, place orders, and have groceries delivered to their homes or picked up at designated locations. With the increasing access to the internet and mobile technology, online grocery shopping is gaining popularity in urban areas like Harare and Bulawayo, offering convenience, time-saving options, and a broader range of products. However, challenges such as unreliable internet access, logistical hurdles, and limited digital payment systems can impact its growth.