5 minutes of I Can Smell Your CMS

5 minutes of I Can Smell Your CMS

A lightning talk version of a talk about the dangers of over-engineered CMS platforms.

This 5 minutes talk was given at The London Content Strategy Meetup: http://www.meetup.com/content-strategy-london/events/116285272/

#cslondon13

More info and access to a deeper look at this topic via my blog: http://hawksworx.com/blog/london-content-strategy-meetup/

Video of this presentation coming soon.

A longer version of this talk will be at http://speaktheweb.org/ in Leeds, Uk soon.

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Phil Hawksworth

June 18, 2013
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Transcript

  1. ~ CMS I CAN SMELL YOUR @PHILHAWKSWORTH

  2. ~ AVOID LOCK-IN TECHNOLOGY / AGENCY

  3. CMSLAYOUT CONTENT USERS

  4. ~ PARADOX THE CMS

  5. proportional to CHANGES COST OF SYSTEM COST OF

  6. CHOICE ~ PARALYSIS

  7. versus POWERFUL WORKFLOW GETTING SHIT DONE

  8. Marrissa Mayer Google Greg Linden Amazon 100 MS OF EXTRA

    LOAD TIME CAUSED 1% DROP IN SALES 500 MS OF EXTRA LOAD TIME CAUSED 20% FEWER SEARCHES PERFORMANCE
  9. WYSIWTF

  10. Rachel Andrew THE POWER TO RUIN THEIR SITE

  11. ~ HYGIENE URL minty fresh

  12. CONSTRAINTS CAN BE ENABLERS

  13. MANAGE not CONTENT DESIGN

  14. SIMPLICITY

  15. Government Digital Service 22 MILLION UNIQUES PER MONTH 110 MILLION

    PAGE VIEWS PER MONTH
  16. MARKDOWN 55941 PUBLISHED DOCUMENTS 778 AUTHORS GLOBALLY

  17. all the THINGS AUTOMATE

  18. ~ ENTERPRISE LEVEL

  19. TO FINISH 1. WHAT REALLY NEEDS TO BE DYNAMIC? 2.

    YOU DESIGN THE SITE, THE CMS DOESN’T 3. MANAGE CONTENT, NOT DESIGN 4. MAKE IT INVISIBLE THANKS
  20. THANKS @PHILHAWKSWORTH http://hawksworx.com/blog/i-can-smell-your-cms-a-talk-at-fronteers http://digital.cabinetoffice.gov.uk/2012/11/22/seo-compare-govuk-directgov https://www.gov.uk/designprinciples https://www.gov.uk/performance/dashboard http://jekyllrb.com http://grabaperch.com