Kindra Hall — The Secret of Irresistible Marketing

Transcript

1. @kindramhall  
2. Storytelling The Secret of Irresistible Marketing @kindramhall  
3. Storytelling Why Does Work So Well? Sto    ry   /ˈstôrē/   Goal   To  redefine  story,  what  it     Is  and  what  it  is  not.   FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s   @kindramhall  
4. TEXT   “Storytelling”   TO   33444   Step  1:   Reply  With  Your   Email  Address   Step  2:  
5. @kindramhall  
6. Storytelling Why Does Work So Well?
7. Storytelling Why Does Work So Well? Humans  are   ANracted   to   Story  
8. Storytelling Why Does Work So Well? 2  Year  analysis  of   Super  Bowl  Commercials   VS   VS   Celebrity     Endorsements   Cute   Animals  
9. Storytelling Why Does Work So Well? It’s   Science     Humans  are   ANracted   to   Story  
10. Storytelling Why Does Work So Well? Neurologist  Paul  Zak   Story  Changes  Brain  Chemistry   CorYsol   Oxytocin   Increased   Focus  &  ANenYon   Increased   Empathy  &  EmoYon  
11. Storytelling Why Does Work So Well? Create  an   EmoYonal   ConnecYon   ACTION   It’s   Science     Humans  are   ANracted   to   Story  
12. Storytelling Why Does Work So Well? 2X  
13. Storytelling Why Does Work So Well? Create  an   EmoYonal   ConnecYon   ACTION   Stories  are   Memorable   It’s   Science     Humans  are   ANracted   to   Story  
14. Storytelling Why Does Work So Well? “If  history  were  taught  in  the  form  of   stories,  it  would  never  be  forgoNen.”        -­‐  Rudyard  Kipling    
15. why  aren’t  you  using  them?  
16. switch  to  the  story  default.  
17. Sto    ry   /ˈstôrē/   Goal   To  redefine  story,  what  it     Is  and  what  it  is  not.  
19. Sto    ry   /ˈstôrē/   Redefining Storytelling 1.  A Story happens in a particular moment. 2.  There is a beginning, middle, and end. 3.  There are characters to care about and something at stake. 4.  Something happens! (a decision is made, an event occurs) 5.  As a result of that happening…something came to be. @kindramhall  
20. Sto    ry   /ˈstôrē/   A Storytelling Case Study – The Before @kindramhall  
21. Sto    ry   /ˈstôrē/   Redefining Storytelling The Biggest Storytelling Mistake @kindramhall  
22. Sto    ry   /ˈstôrē/   A Storytelling Case Study – The After
23. FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s  
24. FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s   FINDING CRAFTING TELLING T h e   S t o r y   T h e   S t o r y   T h e   S t o r y  
25. FINDING T h e   S t o r y   FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s   NOUNS
26. FINDING T h e   S t o r y   1.  Happiest clients/customers. 2.  Make a List of Objections. 3.  When the Why was Born. FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s  
27. CRAFTING T h e   S t o r y   FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s   MIDDLE   BEGINNING   END   ✗   ✗   ✗   NORMAL   EXPLOSION   NEW NORMAL  
28. CRAFTING T h e   S t o r y   FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s   EXPLOSION  
29. CRAFTING T h e   S t o r y   FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s   NORMAL  
30. CRAFTING T h e   S t o r y   FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s   Set the scene — people & place. DO   Include the emotions. Include details. DO   DO   Be STRATEGIC about those details. DO   Rules of the Normal  
31. CRAFTING T h e   S t o r y   FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s   Rules of the New Normal  
32. CRAFTING T h e   S t o r y   FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s   DO   DO   DO   DON’T   Rules of the New Normal   Consider this the progress report. Use a detail from the Normal. Offer a directive. Get sloppy at the end.
33. TELLING T h e   S t o r y   1.  Client/Potential Customer Meetings. 2.  Online: Social Media. Website. Blog. 3.  Presentations. FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s  
34. FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s   FINDING CRAFTING TELLING T h e   S t o r y   T h e   S t o r y   T h e   S t o r y  
35. Finding and Crafting Your Story kindrahall.com/searchlove $300 discount until 9/15
36. Storytelling Why Does Work So Well? Sto    ry   /ˈstôrē/   Goal   To  redefine  story,  what  it     Is  and  what  it  is  not.   FOOLPROOF S t o r y t e l l i n g   S t r a t e g i e s   @kindramhall  
37. facebook.com/kindrahallfan   linkedin.com/in/kindrahall   @kindramhall