Casie Gillette — ‘21 Must-Have PR Tools and Tactics’

Transcript

1. OR 15 TIPS AND A LOT OF TOOLS… MUST HAVE PR TOOLS & TACTICS 21
2. @casieg #searchlove ABOUT CASIE: • Director of Online Marketing at KoMarketing, a B2B Online Marketing firm in Boston, MA. • In the online marketing industry for over 10 years, working on both the agency side and in-house. • Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies. • Connect with her on Twitter @casieg.
3. @casieg #searchlove
4. @casieg #searchlove IT’S ABOUT TO GET AWESOME…
5. @casieg #searchlove #1: BUILD RELATIONSHIPS
6. @casieg #searchlove
7. @casieg #searchlove
8. @casieg #searchlove REFERRALS
9. @casieg #searchlove SHARES
10. @casieg #searchlove CONNECTIONS
11. @casieg #searchlove UTILIZE EXISTING RELATIONSHIPS
12. @casieg #searchlove #2: SOURCE STORIES
13. @casieg #searchlove MARKETING CHARTS
14. @casieg #searchlove
15. @casieg #searchlove CONTACT INFO
16. @casieg #searchlove BUZZSTREAM
17. @casieg #searchlove FULLCONTACT
18. @casieg #searchlove ALLMYTWEETS
19. @casieg #searchlove LINKEDIN
20. @casieg #searchlove YOU MUST BE RELEVANT
21. @casieg #searchlove #3: BECOME A SOURCE
22. @casieg #searchlove GO TO THEM
23. @casieg #searchlove
24. @casieg #searchlove HARO UK
25. @casieg #searchlove JOURNOREQUESTS
26. @casieg #searchlove RESPONSESOURCE
27. @casieg #searchlove MUCKRACK
28. @casieg #searchlove EDITORIAL CALENDARS
29. @casieg #searchlove VISUALPING / PAGE MONITOR
30. @casieg #searchlove BE USEFUL & THINK BIG
31. @casieg #searchlove #4: IDENTIFY A BRAND VOICE
32. @casieg #searchlove Every brand is human, and every human is a brand. - CHRIS MALONE
33. @casieg #searchlove
34. @casieg #searchlove
35. @casieg #searchlove
36. @casieg #searchlove IDENTIFY VOICES BY THEME
37. @casieg #searchlove #5: TAKE IT OFF! “Put your clothes back on Channing Tatum”, said no one ever.
38. @casieg #searchlove Press List: Attached is the initial confirmed press list to-date for ad:tech San Franciso. This list will continue to grow as press are added to the event. ad:tech is working with _____________ directly for our press outreach efforts. If you are available to be contacted before the vent or to meet with press members during the event, please reach out to __________________ before the event and she can assist: Webmaster Radio: Webmaster Radio is ad:tech San Francisco’s official online radio/podcast network partner. They will be conducting interviews onsite. If you are interested and available to conduct a short interview, please let __________________ know by Friday, April 5th so we can let them know. MEDIA
39. @casieg #searchlove SOCIAL
40. @casieg #searchlove RECAPS
41. @casieg #searchlove SPEAKER INTERVIEWS
42. @casieg #searchlove INVITE PROFILES
43. @casieg #searchlove HOST AN EVENT
44. @casieg #searchlove FIND IN-PERSON OPPORTUNITIES
45. @casieg #searchlove #6: THINK MULTICHANNEL
46. @casieg #searchlove
47. @casieg #searchlove 77% of consumers are more likely to buy a new product when learning about it from friends or family. - NIELSON
48. @casieg #searchlove
49. @casieg #searchlove
50. @casieg #searchlove
51. @casieg #searchlove GET EM TALKING!
52. @casieg #searchlove SAY THANKS
53. @casieg #searchlove SHOW EM
54. @casieg #searchlove SEND EM
55. @casieg #searchlove THINK OUTSIDE THE BOX
56. @casieg #searchlove #7: PICK UP THE PHONE
57. @casieg #searchlove The average office worker now sends or receives 121 emails a day. - RADACATI
58. @casieg #searchlove BE A HUMAN. USE YOUR VOICE
59. @casieg #searchlove #8: PAY TO PLAY
60. @casieg #searchlove SPONSORSHIPS
61. @casieg #searchlove PAID SOCIAL
62. @casieg #searchlove INDUSTRY ADS
63. @casieg #searchlove RETARGET
64. @casieg #searchlove IT’S OK TO PAY. SOMETIMES
65. @casieg #searchlove #9: CREATE ANTICIPATION
66. @casieg #searchlove EARLY ACCESS
67. @casieg #searchlove PREVIEW
68. @casieg #searchlove INFLUENCERS
69. @casieg #searchlove FOLLOWERWONK
70. @casieg #searchlove BUZZSUMO
71. @casieg #searchlove KEYHOLE
72. @casieg #searchlove MAKE LISTS
73. @casieg #searchlove USE EMAILS
74. @casieg #searchlove MAKE IT WORTH THE WAIT
75. @casieg #searchlove #10: BE PATIENT & PERSISTENT
76. @casieg #searchlove YESWARE
77. @casieg #searchlove BOOMERANG
78. @casieg #searchlove SIDEKICK
79. @casieg #searchlove BUZZSTREAM
80. @casieg #searchlove TRY. TRY. TRY. AGAIN
81. @casieg #searchlove #11: TIMING IS EVERYTHING
82. @casieg #searchlove Holidays and events calendar screenshot
83. @casieg #searchlove Be a stalker BE A STALKER
84. @casieg #searchlove ANYTIME ISN’T A GOOD TIME
85. @casieg #searchlove #12: LOOK FORWARD
86. @casieg #searchlove #13: SET GOALS #SQUADGOALS
87. @casieg #searchlove #14: KNOW THE HOOK
88. @casieg #searchlove #15: OWN THIS SH#T
89. @casieg #searchlove THANK YOU! CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING • KOMARKETING