A rough blueprint for growing a successful niche site, whether you're going solo in your spare time or if you're an agency looking for a new revenue stream.
In the world of advantage play, I used to speak a lot about “taking EV”. Taking EV is like delayed gratification. The more EV you take now, the greater your long- term pay-off will be.
You could put your time into work and get a promotion, paying £10k/y extra. In a year, you’re up £10k. On a niche site, you might have earned next to nothing in your first year.
But after 2 years, you might be earning £2k p/m from your niche site. A site making this amount consistently would be worth ~£90k in the current market.
I might bust my casino offer, you might fail in your niche site, and we might get ran over by a lorry on the way home from the gym. But all of our decisions were +EV and should pay off long-term.
A niche site is a website of close-to-100% informational content (in my opinion) and you make money from the content itself. They’re typically monetised with affiliate links and display advertising, but you have other options too.
A good niche is something that: - Allows you to write at least 50 articles about a single topic (preferably more) - Gives you similar related topics to write about in future - Has an audience of people with money; US-based adults is the go-to target - Will be unlikely to be the target of future algorithm updates - Is not competitive
I’ll gladly teach you how to mine gold. I’ll occasionally share how much gold my team mined. But I don’t want to hand you the keys to my mine because finders keepers.
Most people start by writing 1-2 posts per week themselves. The most successful people in this space do this every week, every month, and have 50- 100 articles live at the end of their first year.
All you need (as a minimum) for a successful niche site is: - A good niche with lots of low competition keywords - A fast website - High quality, optimised content
Our current aim is to have 125 posts going live per month. For most niche site operators, 125 posts going live per month would happen across a portfolio of 4-5 websites.
The difficulty of publishing 125 posts across 1 site vs 4-5 sites is pretty similar. Having 4-5 sites is also lower risk and you sound cooler when you say you own a portfolio.
To get started with a niche site, you need to: - Research to find a niche with a lot of potential - Look at other niche sites - go to sites like Investors Club to find real sites for sale and see what they did - Buy a domain name that doesn’t limit your potential - Get a basic site live and start writing and publishing articles consistently
12 months to rank 2 year profit = $28,500 ($570 per article) $3,000 per month extra = +$120,000 on site valuation $120,000 / 50 articles = $2,400 per article EV per article = ???lots???
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