Mapping, Modeling and SEO: Creating the Ultimate Content Strategy

Content strategy is a critical aspect of delivering great digital experiences and it encompasses the complete lifecycle of a project. Content modelling and mapping are foundational to creating a successful content strategy.

How your content strategy is planned and executed helps clarify requirements and encourages collaboration between the designers, the developers implementing the CMS, and the content creators.

This 60 minute session is going to give the beginner to intermediate content strategists the tools to optimally represent content in a way that translates the intention, stakeholder needs, and functional requirements from the user experience design to implementation of the CMS...and beyond.

This session will also include tips on how to embed digital marketing into your content-first approach and will be beneficial for information architects, UX designers, developers, content authors and contributors.

Transcript

1. MAPPING, MODELLING AND SEO Richard Nosek Creating the Ultimate Content Strategy Senior Digital Strategist
 imagexmedia.com
4. Images: bradfrost.com
6. Back to Content Strategy The realitys is...
7. Expand the Scope...a tiny bit Start with a Content Audit
8. Must-have Tools • 3 Tools for a Basic Content Audit ◦ Google Analytics (really all Google Accounts) ◦ OSE by Moz ◦ Screaming Frog
9. Is SEO Dead? • Who knows Archie? • 50 million pages in less than a minute! • Desktop and mobile...and now voice?
10. Final Thoughts Content strategy is all about the user. Content strategy doesn’t happen after creating a digital experience.
11. Sprint Day #drupalsprint Friday, April 13, 2018 9:00-12:00 Room: Stolz 2 Mentored Core sprint First time sprinter workshop 9:00-12:00 Room: Stolz 2 General sprint 9:00-12:00 Room: Stolz 2
12. THANK YOU SO MUCH <3 <3 RICHARD NOSEK @RichENosek https://www.linkedin.com/in/richard-nosek/ IMAGEX Imagexmedia.com @imagex_media https://www.linkedin.com/company/imagex-med