large organiza9on. Belongs to a number of associa9ons, biggest presence is on LinkedIn, and reads a variety of online material. • Priority Ini/a/ves: Has a specific project need with budget and scope approval that cannot be met internally. Need to fill the gaps on their team for the project period. • Success Factors: Finishing project on 9me and under budget, with consistent results. Surround themselves with educated thinkers. • Perceived Barrier: When it comes to making a big purchase decision in the organiza9on, there are many stakeholders that must weigh in. Clear proposal with cost benefits helps along with understanding the language of the specific business. Also, budget, poli9cs, lack of awareness. • Buying Process: Will first search the Internet in combina9on with relying on internal network for referrals. Willing to work with vendors that offer more flexible solu9ons. • Decision Criteria: Budget, efficient, effec9ve, quality, delivery