Brian Clark 5 Tips for Copywriting that Convert

Brian Clark of copyblogger joins John Jantsch to talk about copywriting that converts.

Transcript

1. @copyblogger    @duc.ape  #commit2act   5  Copywri*ng  Tips  That  Will  Make   Your  Content  Convert   Brian  Clark   @copyblogger  
2. @copyblogger    @duc.ape  #commit2act   The  Ul<mate   Marke<ng   System   2
3. @copyblogger    @duc.ape  #commit2act   3 • Archive  available  tomorrow  –  Chris   Brogan  –  Ann  Handley  –  Brian  Clark   • Come  back  within  a  week  and  tell/ show  how  you  took  ac<on   • Ques<ons?   Commit2Act  
4. @copyblogger    @duc.ape  #commit2act   5  Copywri*ng  Tips  That  Will  Make   Your  Content  Convert   Brian  Clark   @copyblogger  
5. @copyblogger    @duc.ape  #commit2act   The  content  is  the   marke<ng.  
6. @copyblogger    @duc.ape  #commit2act   The  5  A  copywri<ng   approach  to  marke<ng   with  content.  
7. @copyblogger    @duc.ape  #commit2act   1.  Authen<city   2.  A.en<on   3.  Authority   4.  Ac<on   5.  Accelera<on  
8. @copyblogger    @duc.ape  #commit2act   1.  Authen*city   The  Story  
9. @copyblogger    @duc.ape  #commit2act  
10. @copyblogger    @duc.ape  #commit2act   1.  Unpredictable   2.  Simple   3.  Tangible   4.  Credible  
11. @copyblogger    @duc.ape  #commit2act   2.  A<en*on   The  Hooks  
12. @copyblogger    @duc.ape  #commit2act   Relevance  +   Fascina*on  
13. @copyblogger    @duc.ape  #commit2act   “5  Things  Depeche   Mode  Can  Teach  You   About  Effec<ve  Online   Marke<ng”  
14. @copyblogger    @duc.ape  #commit2act   “5  Things  Depeche   Mode  Can  Teach  You   About  Effec*ve   Online  Marke*ng”  
15. @copyblogger    @duc.ape  #commit2act   3.  Authority   The  Likable  Expert  
16. @copyblogger    @duc.ape  #commit2act   Earned  authority   means  more.  
17. @copyblogger    @duc.ape  #commit2act   People  value   authority.  So  does   Google.  
18. @copyblogger    @duc.ape  #commit2act   4.  Ac*on   The  Conversion    
19. @copyblogger    @duc.ape  #commit2act   Make  an  offer.   You’re  85%  there.  
20. @copyblogger    @duc.ape  #commit2act   5.  Accelera*on   The  Upside  
21. @copyblogger    @duc.ape  #commit2act   Expand     your  story.  
22. @copyblogger    @duc.ape  #commit2act   The  Ul<mate   Marke<ng   System   22
23. @copyblogger    @duc.ape  #commit2act   23 Includes:     •  5  online  modules   •  Video  tutorials     •  Audio  Lessons   •  13  content  packed  PDF   workbooks   •  Examples  and  worksheets   to  complete     •  Ac<on  steps     •  Addi<onal  resources     •  A  community  forum   The  Ul<mate  Marke<ng  System   duc.ape.me/dtmsneakpeek  
24. @copyblogger    @duc.ape  #commit2act  
25. @copyblogger    @duc.ape  #commit2act   25     Includes:     •  30  days  of  unlimited  email  support   •  A  30  minute  review  session  with  a   Duct  Tape  Marke<ng  Consultant   •  Access  to  monthly  live  Q&A  sessions   with  John  Jantsch   •  One  core  marke<ng  document   review  and  cri<que   •  Money  back  guarantee   •  $399  –  6  x  $66   The  Ul<mate  Marke<ng  System   duc.ape.me/dtmsneakpeek  
26. @copyblogger    @duc.ape  #commit2act   26 • Archive  available  tomorrow   • Come  back  within  a  week  and  tell/ show  how  you  took  ac<on   • 5  people  will  get  copy  of  Duct  Tape   Marke<ng   Commit2Act  
27. @copyblogger    @duc.ape  #commit2act   27     Includes:     •  30  days  of  unlimited  email  support   •  A  30  minute  review  session  with  a   Duct  Tape  Marke<ng  Consultant   •  Access  to  monthly  live  Q&A  sessions   with  John  Jantsch   •  Money  back  guarantee   •  $400  –  6  x  $66   •  Amy  Porterfield  –  July  12th  –   Noon  CT  -­‐  5  Ways  to  Get  More   Engagement  on  Facebook   The  Ul<mate  Marke<ng  System   duc.ape.me/dtmsneakpeek