Elevate Your Business with Expert Email Marketing Strategies

Discover how our email marketing agency can help you achieve your marketing goals. Learn about our comprehensive services, including:

Campaign Development: Crafting compelling email campaigns that resonate with your target audience.

- List Management: Building and maintaining high-quality email lists for optimal engagement.
- Design and Coding: Creating visually appealing and responsive email templates.
- A/B Testing: Optimizing your email campaigns through rigorous testing and analysis.
- Analytics and Reporting: Tracking key metrics to measure performance and make data-driven decisions.

Our experienced team will work closely with you to understand your unique needs and develop customized email marketing solutions that drive results.

Transcript

1. © 2020 Q4 © 2020 Q4 | 1 Holistic Email Marketing Agency Services
2. © 2020 Q4 © 2020 Q4 | 2 Agenda 1 Background & presentation initiative Introduction 2 Fundamentals & intersections Email Marketing 3 Incubate qualified leads via email Proposal 4 Augment qualified lead generation Landing Pages
3. © 2020 Q4 © 2020 Q4 | 3 Introduction
4. © 2024 © 2024 | 4 Owner, 49 SEO Services Dustin W. Baly, 25+ Year Growth Marketer Senior business strategy manager at a large search engine helping partners, Fortune 500 companies, the top ecommerce 3000, agencies, & affiliate networks. CJ Affiliate of the Year & LookSmart Gold Award Winner Shari’s Berries Marketer Grew from less than 10 million to over 100 million in annual sales Top Ecommerce Site Conversion Award Winner Agency Founder Helping business grow through lead generation, email marketing, SEO, paid media and digital transformations. Google partner.
5. E M A I L M A R K E T I N G Services Your one-stop solution for end-to-end email marketing. ⇢ Automated & Scheduled ⇢ Segmented & Personalized ⇢ Responsive & Optimized ⇢ 3 Month Strategic Planning ⇢ Graphics, Animations, Templates ⇢ Projections & Reports ⇢ List Growth ⇢ List Hygiene ⇢ Landing Pages ⇢ Exit Pop-Ups ⇢ Creative Services ⇢ Copywriting ⇢ Training A/B Testing Reporting / Analytics © 2024 © 2024 | 5
6. © 2020 Q4 © 2020 Q4 | 6 Email Marketing Fundamentals
7. C H A N N E L C O N T R I B U T I O N S T U D Y Email is a Top Revenue Channel © 2024 © 2024 | 7
8. E M A I L M A R K E T I N G Top ROI Channel Email is the catalyst for cross channel acquisition & retention. Many channels typically contribute to producing prospects... Email nurtures leads to conversion and retention. Relative Marketing Channel ROI © 2024 © 2024 | 8
9. © 2024 © 2024 | 9 Advanced Opt-In Personalized Automations Segmented Deployments Mobile Responsive Continuous Development 2 0 2 4 E M A I L M A R K E T I N G Program Fundamentals ⇢ Customize email opt-in tactics ⇢ Fully develop automated email response series ⇢ Regularly engage subscribers in personalized segments ⇢ Deploy for multiple devices, emphasizing mobile ⇢ Test to uncover significant subscriber preferences Keys to take your full email advantage…
10. E M A I L M A R K E T I N G / T Y P E S Letter Messaging 2024 2024 | 10 Get Noticed. Get Leads.
11. E M A I L M A R K E T I N G / T Y P E S Event Registration © 2018 Ignite Visibility © 2018 Ignite Visibility | 11 Sell Out Events Promote Education Feature Sponsors
12. E M A I L O P T I M I Z AT I O N S Y S T E M Engagement Example In The Mobile Magnifying Glass © 2024 © 2024 | 12
13. E M A I L M A R K E T I N G Segmentation Strategies © 2024 © 2024 | 13 ⇢ ⇢ ⇢ ⇢ ⇢ ⇢
14. T H E W E B I S A M O B I L E F I R S T P L A T F O R M Be Mobile Responsive © 2024 © 2024 | 14
15. S P L I T T E ST I N G Understand A/B Testing © 2024 © 2024 | 15 Email Is a Preference Laboratory Testing Fundamentals: Uncover Casual Factors of Engagement ⇢ Split Test In Real Time – Seasonality influences results ⇢ Use Single Factor Differences – Understand What Drives Results ⇢ Review Result Confidence Level – Statistical Significance Determines Result Repeatability As digital marketers we have access to significant sample populations that many scientists can only dream of. Let’s make good use of them to help people.
16. Email Success Case Studies Test results quantified with over 95% statistical significance. 38% Increased Revenue Through an offer test 95% Increased Traffic Result of a from name test 1052% Increased Orders Realized through an email template test © 2024 © 2024 | 16
17. E M A I L M A R K E T I N G Campaign KPI Dashboard © 2024 © 2024 | 17
18. E M A I L M A R K E T I N G Monthly Campaign Analysis Year Over Year © 2024 © 2024 | 18
19. © 2024 © 2024 | 19 Email Roadmap ⇢ Copy, Creative, Setup, Reporting, Analysis, Insights, Strategy, Segmentation E m a i l S e r v i c e s 4 Campaign Plan Edition Type Campaign Trigger Results 2020-VIV-1 Exit Overlay Page Overlay for Email Opt-in Page Exit Grow Email List Faster 2020-VIV-2 Preference Center Post Subscription Preference Center Post Opt-In Improve List Quality & Engagement 2020-VIV-3 Auto Campaign Best Outdoor Living With the BBQ Guys Immediate After Signup Secured Email Inbox Placement 2020-VIV-4 Auto Campaign What Customers Are Saying… 2 Hours Post Signup Higher Conversion Rate 2020-VIV-5 Auto Campaign Ultimate BBQ Guide 1 Day Post Signup More Get Well Gifts 2020-VIV-6 Auto Campaign Best Grilling Accessories 1 Day Post Signup More New Baby Gifts 2020-VIV-7 Auto Campaign Expert Personalized Design Insights For You 2 Day Post Signup More Birthday Gifts 2020-VIV-8 Auto Campaign Recent Customer Review Request 1 Week Post Order Delivery More Customer Reviews 2020-VIV-9 Batch Campaign Time To Get Your Easter Grill On… March Deployment More Monthly Conversions 2020-VIV-10 Batch Campaign Thrilling Grilling That's Not To Miss March Deployment More Monthly Conversions 2020-VIV-11 Batch Campaign You Qualify for a Design Consultation March Deployment More Monthly Conversions 2020-VIV-12 Batch Campaign Live Outdoors On Your Terms, Help Is Here… March Deployment More Monthly Conversions
20. © 2020 Q4 © 2020 Q4 | 20 Lead Generation Pages
21. W E B I N A R S Get Leads, Get Links Gate content through email opt-in. © 2020 Ignite Visibility © 2020 Ignite Visibility | 21
22. W E B I N A R S To Get Leads Second step preferences forms have over 80% completion rate. © 2024 © 2024 | 22
23. © 2024 | 23 Thank You! Integrated Email Marketing Connect Via LinkedIn @dustinbaly Follow on Instagram @dustinbaly Send Me An Email dustin@49seoservices.com Follow My Magazines on FlipBoard @dustinbaly Want More?