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We built a bespoke e-Commerce platform - and here’s what we learnt.

ecce.
September 13, 2023

We built a bespoke e-Commerce platform - and here’s what we learnt.

#BrightonSEO 2023

ecce.

September 13, 2023
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  1. We built a bespoke e-Commerce
    platform - and here’s what we learnt.
    Brant McNaughton

    Alfie Payne


    ecce.
    Speakerdeck.com/ecce
    @eccemedia

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  2. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    Brant McNaughton
    • Founder


    • Ex City Broker


    • Lapsed New Zealander

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  3. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    1999
    • 56Kbps dial up - connection speeds


    • No Youtube


    • No Stack Over
    fl
    ow


    • Yahoo the top search engine


    • Desktop screen resolution 800 x 600


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  4. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    1999 - The Steel Hub
    • Self service steel sourcing & trading platform


    • Membership system


    • Email & comms aggregator


    • e-Commerce 0.5


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  5. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    1999 - The Steel Hub
    • Self service steel sourcing & trading platform


    • Membership system


    • Email & comms aggregator


    • e-Commerce 0.5


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  6. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    2000 2010 - beebo.com
    • Self service email/sms marketing


    • Onsite email editor & previews


    • List management/unsubscribes


    • Scheduled campaigns


    • Analytics


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  7. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    2003 - Our
    fi
    rst e-Commerce
    • Red River Trading Co.


    • Onboard CMS


    • Product management


    • Client comms. / emails


    • Website Tra
    ffi
    c Analytics


    Predating Magento by 5 years


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  8. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    2004 - e-Commerce take 2
    • canvasRus / Want It Print It - printing on demand


    • Ensemble version 1.0


    • Artwork / product management


    • Advanced reporting


    • User photo upload / special e
    ff
    ects


    • Custom sizing


    • Client comms. / emails


    • Integrated with beebo.com


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  9. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    2006 - The FutureLook Group
    • Furniture Today / Mirrors Today / Clocks Today


    • Ensemble versions 1.1 - 1.9


    • Enhanced Reporting


    • Onboard Search


    • Advance & faster site refresh times


    • Automated client comms


    • Sage 100 - Integration


    • Replaced Actinic server-side so
    ft
    ware


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  10. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    2010 - ensemble 2.0
    • Full rebuild in PHP


    • Ensemble version 2.0 +


    • Onboard CRM


    • Full business tool management


    • Multi-language/currency support


    • More 3rd party Integrations


    • Shipping


    • Insurance Portals


    • Banking


    • Custom CRMs


    • Mail Aggregators


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  11. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    Middleware
    • customers


    • discounts


    • credit


    • suppliers


    • products


    • prices


    • stock levels


    • orders


    • status


    • history
    synchronises
    The platform securely connects


    to the ERP via supplier APIs,


    creating an always up to date,


    system for use with custom


    applications (APPS).


    Data can be both received


    and sent to the ERP
    , either


    scheduled or in real-time.


    Data is available 24/7 and


    securely hosted on Azure / AWS.




    Logistics & warehousing
    Sales rep. order book
    Self-service trade customer portal
    Email -> cart - invisible e-commerce
    e-Commerce website

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  12. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    • No-longer an e-Commerce site - ensemble. ecosystem


    • MRP / ERP Integration/augmentation (currently)


    • MYOB Greentree


    • Axis Diplomat


    • XERO


    • 123 Insight


    • Quickbooks


    • Hubspot


    • Creatio


    • Autonomous syncing via realtime or schedule API / CSV


    • Machine learning - invisible e-commerce


    Middleware

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  13. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    So what did we learn?
    • Don’t listen to your accountant


    • Manage technical debt


    • Choose the battles - say no more o
    ft
    en


    • Automate where possible


    • Keep innovating


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  14. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    Al
    fi
    e Payne
    • Head of Operations


    • Client success

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  15. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    Businesses want to run businesses,


    not websites.

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  16. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    Businesses want to run businesses,


    not websites.

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  17. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    Even in economical uncertainty, the focus on ROI


    is more about time than money than ever before.

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  18. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    The new team member: machine learning & AI


    (Not the outsourced alternative)

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  19. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    20 orders a day.


    30 minutes per order.


    6 hours per day back into growing the business.

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  20. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    Hmmm. What
    about an ERP?
    Hmmm. What
    about a CRM?
    How are we taking
    their money?

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  21. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    ensemble.

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  22. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk

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  23. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    The end…. almost

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  24. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    Spend time with customers, and customers customers.


    Hold workshops.


    Conduct user interviews.


    Gain as much feedback as possible.

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  25. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    Create a feature list.


    Understand how it will be helpful.


    Build the feature.


    Launch the feature.


    Be helpful.

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  26. Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk
    The end actually.

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  27. UK based - Global presence
    Brighton SEO / e-Commerce Marketing Fringe / September 2023 https://ecce.uk

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