every additional second in load time ▪ Google: 53% of mobile visits abandoned after 3 seconds ▪ AliExpress: 36% reduction in load time increased orders by 10.5% and conversion by 27% (Links and several other reports at wpostats.com)
“nice to have” ▪ Implications on performance are considered at planning stages, not as an afterthought ▪ Performance budget □ «Can we afford this new feature?»
your site and the competition 2. Fix the problem □ Raise awareness for business implications □ Define a course of action 3. Don’t repeat the problem □ Make continuous performance results easily available □ Use SpeedTracker! 18