lost for every additional second in load time ▪ Google: 53% of mobile visits abandoned after 3 seconds ▪ AliExpress: 36% reduction in load time increased orders by 10.5% and conversion by 27% (Links and several other reports at wpostats.com)
lazy loading) are not magic bullets ▪ Implications on performance must be considered at planning stages, not as an afterthought ▪ Introduce performance budgets □ «Can we afford this feature?»