GAS - Google Analytics on Steroids

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and Confidential. May 24, 2012 GAS - Google Analytics on Steroids Eduardo Cereto Carvalho 1

and Confidential. May 24, 2012 Implementing GA is easy, right? 2

and Confidential. May 24, 2012 What the basic implementation gives you? • One pageview every time a page loads • That doesn’t seem a lot but with just that GA can calculate everything you see on the reports 3

and Confidential. May 24, 2012 What else could you want? • E-commerce • Custom Vars • Page Interactions ⃪ Events 4

and Confidential. May 24, 2012 5

and Confidential. May 24, 2012 5 F A I L

and Confidential. May 24, 2012 How to implement Event Tracking? 6

and Confidential. May 24, 2012 How to implement Event Tracking? 6 <a href="#" onClick="_gaq.push(['_trackEvent', 'Videos', 'Play', 'Baby\'s First Birthday']);">Play</a>

and Confidential. May 24, 2012 How to implement Event Tracking? 6 From: https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide <a href="#" onClick="_gaq.push(['_trackEvent', 'Videos', 'Play', 'Baby\'s First Birthday']);">Play</a>

and Confidential. May 24, 2012 The documentation is not perfect • There’s so much more you can do with events, Video usage is just one small example; • The docs are just examples, you should never implement events like that in the real world; • Videos don’t even have a play button most of the time. You probably use a player like youtube. 7

and Confidential. May 24, 2012 What is GAS • A library to help you implement GA • Implement a lot of events so you don’t have to • Open Source • Tested on large deployments • Easy to get involved • Regular bug-ﬁxes and new features • Spoiler: I’m the main developer 8 https://github.com/CardinalPath/gas

and Confidential. May 24, 2012 What GAS gives you for free? • Outbound links • Web Form usage • Download links • Video Usage • Youtube • Vimeo • HTML5 <video /> • Email: links usage • Scroll percentage 9

and Confidential. May 24, 2012 Just upload gas.js and implement GAS instead of GA 10 <script type="text/javascript"> var _gas = _gas || []; _gas.push(['_setAccount', 'UA-YYYYYY-Y']); // REPLACE WITH YOUR GA NUMBER _gas.push(['_setDomainName', '.mydomain.com']); // REPLACE WITH YOUR DOMAIN _gas.push(['_trackPageview']); _gas.push(['_gasTrackForms']); _gas.push(['_gasTrackOutboundLinks']); _gas.push(['_gasTrackMaxScroll']); _gas.push(['_gasTrackDownloads']); _gas.push(['_gasTrackYoutube']); _gas.push(['_gasTrackVimeo']); _gas.push(['_gasTrackMailto']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = '/gas.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>

and Confidential. May 24, 2012 11

and Confidential. May 24, 2012 11 Success

and Confidential. May 24, 2012 Events are multidimensional. So you can drill-down into them 12

and Confidential. May 24, 2012 Videos are even cooler 13

and Confidential. May 24, 2012 What do you do if your site has multiple domains? 14

and Confidential. May 24, 2012 What do you do if your site has multiple domains? 14 <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', 'mysite.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>

and Confidential. May 24, 2012 What do you do if your site has multiple domains? 14 <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', 'mysite.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', 'myothersite.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>

and Confidential. May 24, 2012 What do you do if your site has multiple domains? 14 <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', 'mysite.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', 'myothersite.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> <a href="http://www.myothersite.com/intro" onclick="_gaq.push(['_link', 'http://www.myothersite.com/intro.html']); return false;">See my blog</a>

and Confidential. May 24, 2012 What do you do if your site has multiple domains? 14 <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', 'mysite.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', 'myothersite.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> <a href="http://www.myothersite.com/intro" onclick="_gaq.push(['_link', 'http://www.myothersite.com/intro.html']); return false;">See my blog</a> <a href="http://www.mysite.com/" onclick="_gaq.push(['_link', 'http://www.mysite.com/']); return false;">Go back to my site</a>

and Confidential. May 24, 2012 What do you do if your site has multiple domains? 14 <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', 'mysite.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', 'myothersite.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> <a href="http://www.myothersite.com/intro" onclick="_gaq.push(['_link', 'http://www.myothersite.com/intro.html']); return false;">See my blog</a> <a href="http://www.mysite.com/" onclick="_gaq.push(['_link', 'http://www.mysite.com/']); return false;">Go back to my site</a> <form name="f" method="post" onsubmit="_gaq.push(['_linkByPost', this]);">

and Confidential. May 24, 2012 What do you do if your site has multiple domains? 14 <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', 'mysite.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', 'myothersite.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> <a href="http://www.myothersite.com/intro" onclick="_gaq.push(['_link', 'http://www.myothersite.com/intro.html']); return false;">See my blog</a> <a href="http://www.mysite.com/" onclick="_gaq.push(['_link', 'http://www.mysite.com/']); return false;">Go back to my site</a> <form name="f" method="post" onsubmit="_gaq.push(['_linkByPost', this]);"> F A I L

and Confidential. May 24, 2012 How to do it with GAS? 15 _gas.push(['_setAccount', 'UA-XXXXX-1']); _gas.push(['_setAllowLinker', true]); _gas.push(['_setDomainName', 'mysite.com']); _gas.push(['_setDomainName', 'myothersite.com']); _gas.push(['_gasMultiDomain', 'click']); _gas.push(['_trackPageview']);

and Confidential. May 24, 2012 How to do it with GAS? 15 _gas.push(['_setAccount', 'UA-XXXXX-1']); _gas.push(['_setAllowLinker', true]); _gas.push(['_setDomainName', 'mysite.com']); _gas.push(['_setDomainName', 'myothersite.com']); _gas.push(['_gasMultiDomain', 'click']); _gas.push(['_trackPageview']); Success

and Confidential. May 24, 2012 GAS can do a lot more for you • You can extend GAS by adding plugins • GAS helps you if you need to use _setAllowAnchor(true) • GAS ﬁxes bad formatted events for you • GAS helps you if you want to send data to multiple accounts at the same time 16

and Confidential. May 24, 2012 What else can you expect from GAS in the future • Support for more video players • Support for tracking social widgets usage • More customization options if you are a developer 17

and Confidential. May 24, 2012 18 https://github.com/CardinalPath/gas Eduardo Cereto Carvalho @eduardocereto [email protected]

GAS - Google Analytics on Steroids

GAS - Google Analytics on Steroids

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