Presented at the workshop organised by AESVI (Association of Italian Video Games Publishers) - October 2015.
It's both a presentation about the promotion of apps in the stores, but also about UX and data-driven design
stores • 15 cents average revenue per download * • 1% of the developers are making “real” money ($400k / year avg) • 2.5% of developers around $50k/year • The rest (96%) lose money * data from Vision Mobile, Gartner, TomiAhonen - total numbers 2013
downloaded Strategy games: • 9 icons show a face • 8 of them have an helmet, hat or other head protections • 6 of them have facial hair • 5 of them have an open mouth
important as before, since the last update of the stores • But still a key element for ASO • First paragraph is the most important • Most descriptions start with reviews
stars is a fundamental driver to increase downloads and to be featured by the stores • Don’t pay for fake reviews, but invite happy users to leave them • If you are accumulating bad reviews, consider removing the app from the stores • You can answer reviews on Google Play • Users can change their reviews and the #of stars
a link to be shared on facebook, twitter, blogs, etc • Not really useful for SEO • But useful to split traffic • Short URL, responsive page • Don’t forget tracking parameters
Research and brain storming 2. Build a MVP 3. Publish and test step by step (first internally, then closed beta, open beta, staged rollout) 4. Collect feedbacks 5. Analyse Data 6. And restart
each iterations you must be ready to: Drop the idea Now you have time & resources to start something new Improve be data driven! Test again and restart
• You can’t rely on paid campaigns only • The community effect is important • Design for engagement • Being social doesn’t mean adding a “share” button to your app • Be always data-driven • Be sure your app is ready when you contact Google, Apple, Microsoft
Publishing Portals – Google Analytics • Paid Tools: – AppsFlyer – Mixpanel – DeltaDNA – And many others Tracking and Analytics tools You need data to take decisions