KidzInMind - The Story So Far

This is the story of how we designed, created and improved KidzInMind, our educational app for kids. It was presented in Lisbon, June 2016.

Transcript

1. Emanuele Bolognesi The Story so far
2. How it started
3. Behind a product.. there are people • Some of us are parents • With kids - already using tablets and smartphones • We wanted to create something entertaining for them, but also educational • And most importantly safe (not only for them, but also for our devices J
4. CURATED EDUTAINMENT APPS AND VIDEOS SAFE PLAYGROUND BABY MODE PARENTAL AREA The inspiration was the Docomo dKIDS success in Japan
5. January 2014 • Our first attempt • A website with apps for kids • With selected content • It was nice, but we soon realized it was not good enough • No parental control
6. April 2014 • We took the decision • We needed a fully featured app for iOS and Android • For tablets and phones • Able to deliver what we had in mind • And we restarted from scratch
7. July 2014 • Our first Android app was released • With the features we thought were fundamental: – Parental control (baby mode) – No ADV – Selected apps, handpicked by experts
8. First improvements…
9. But parents and kids asked for an iOS version • We wanted to do it well, so we had to learn before • Development started in September • November 4th – version 1.0 was out on the iTunes Store
10. Kids were happy but… where are the videos? We run several focus groups
11. We listened… 12 January 2015: • Version 1.0.4 goes live with the new Video Gallery • Android and iOS
12. At that point, we attracted the attention of the first big brand…
13. Tip the Mouse!
14. The new release • Tip the mouse chooses KidzInMind for its digital birth • 24 April the new version goes live • Android and iOS • Also with several new features and improvements
15. Topo tip - the stickers
16. Topo tip TV advertising
17. And… KiM becomes the n.5 most downloaded app in the kids category
18. The improvements did not stop August 2015: • Drawing app • Dinosaur app • Kids Radio • Selfie Wow
20. Summer 2015: KiM is the most downloaded app in the kids category in Italy
21. More brands coming: Cleo • After Topo Tip, another big brand selected KiM for its digital launch • KiM with Cleo was launched in Spain
22. • Cleo integrated in like Topo Tip • No additional cost for the users • Available in Spain
23. KidzInMind Developer Page goes live in Google Play
24. Spotlight in “Google Play Family” in USA, Canada, UK and France KiM featured in Google Play
25. Autumn 2015: New focus groups • We had a lot of content and we needed a reorganization • We wanted something more graphically appealing • Landscape mode • We needed a big change
26. Building the “house”
27. The KiM house • Pleasant and familiar environment • Immersive mode • Full of colors • Immediate feedbacks
29. TOP FLOOR Activities selected for children 1-6 Latest content always highlighted MIDDLE (main) FLOOR It’s che custom floor It automatically adapts to the usage BOTTOM FLOOR Videogallery divided in categories New content highlighted The House
30. Video
34. The present
35. +250.000 DWLDS 4.0 RATING 40 MENTIONS More than 70.000 downloads for KIM App in Google Play. Reached #1 in Italy and Australia iTunes charts. Highly appreciate by users. Mentions in mass media, specialized sites or blogs. 2 AWARDS Winner of Best Mobile Apps Platinum Award & Mum’s choice Award A Snapshot of KidzInMind Today
36. KidzInMind Today • Localized in 6 languages: IT, ES, PT, FR, EN, JP • Almost 200 videos and 70 activities • Free to download, 1 week free trial • Subscription at €2.99/month • Two Telco versions: Tim Italy and Movistar Spain, with mobile operator billing
37. One more thing…
39. Pocoyo • Pocoyo is one of the kids most popular brands • It is distributed in over 150 countries • It has received more than 35 international awards. • Visually stunning and committed to toddler’s learning • A mix of humour and education
40. Pocoyo House • A new standalone app for Android, based on KidzInMind • With graphics designed directly by Pocoyo Studios • The parental control the device can be blocked and given to the child: all features are deactivated except for Pocoyo house. • The time limit feature • Video gallery, and more
41. Applications Videos * Music Interactive books * Videos: 3 season,s 156 episodes, 1.100 minutes Pocoyo apps
42. Welcome to the house of Pocoyo! Coming soon
43. Demo Time
44. Conclusions
45. • Payment via Telco billing with Native flow • Easy download of third-party apps • A rich and always fresh catalog of apps and videos handpicked by experts • Video gallery available in OFF-LINE mode • Push notifications service to have an efficient CRM • A custom graphics with local flavor Turn key solution for Telcos
46. Thank you!
47. OBRIGADO! e.bolognesi@buongiorno.com @emabolo