iBeacon - Indoor proximity system

My slides for the first "Genova Mobile Dev Day" about the Apple's new technology iBeacon.

Transcript

1. IBEACON INDOOR PROXIMITY SYSTEM ENNIO MASI @ENNIOMA
2. #naples ABOUT ME #iOS #nodejs #dev #tactify #dad #vulcanicalab
3. INDOOR PROXIMITY SYSTEM
4. INDOOR PROXIMITY SYSTEM CONTEXTUAL DATA AIRPORT STADIUM HOSPITAL HOME RETAIL
5. GPS IS NOT ACCURATE INDOOR WI-FI SYSTEMS ARE EXPENSIVE GPS IS EFFECTED BY WEATHER CONDITIONS WI-FI SYSTEMS ARE COMPLEX INDOOR PROXIMITY SYSTEM
6. INDOOR PROXIMITY SYSTEM
7. INDOOR PROXIMITY SYSTEM QR BASED ADVERTISING CAMPAIGNS
8. INDOOR PROXIMITY SYSTEM QR BASED ADVERTISING CAMPAIGNS - REALLY UNSEXY - THE ENGAGEMENT IS SLOW - THE USER HAS TO START THE INTERACTION
9. INDOOR PROXIMITY SYSTEM NFC ADVERTISING CAMPAIGN
10. INDOOR PROXIMITY SYSTEM NFC ADVERTISING CAMPAIGN - RANGE IS TOO SHORT (~4 CM) - THE USER HAS TO START THE INTERACTION - GREAT IN OTHER FIELDS (I.E. PAYMENTS)
11. IBEACON - IBEACON is an Apple INC. trademark introduced in iOS7 http://www.apple.com/legal/intellectual-property/trademark/appletmlist.html
12. IBEACON A new class of low-powered, low-cost transmitters that can notify iOS7 devices of their presence - IBEACON is an Apple INC. trademark introduced in iOS7 http://www.apple.com/legal/intellectual-property/trademark/appletmlist.html
13. - IBEACON is an Apple INC. trademark introduced in iOS7 - IBEACON is an Apple protocol on top of CoreBluetooth IBEACON
14. - IBEACON is an Apple INC. trademark introduced in iOS7 - IBEACON is an Apple protocol on top of CoreBluetooth - IBEACON sensors are not necessarily Apple INC. products IBEACON
15. - IBEACON is an Apple INC. trademark introduced in iOS7 - IBEACON is an Apple protocol on top of CoreBluetooth - IBEACON sensors are not Apple INC. products - IBEACON emits continuously a signal that can be received by a specific app (even if the app isn’t running) IBEACON
16. IBEACON EVEN IF THE APP ISN’T RUNNING :) - IBEACON is an Apple INC. trademark introduced in iOS7 - IBEACON is an Apple protocol on top of CoreBluetooth - IBEACON sensors are not Apple INC. products - IBEACON emits continuously a signal that can be received by a specific app (even if the app isn’t running)
17. IBEACON - IBEACON is an Apple INC. trademark introduced in iOS7 - IBEACON is an Apple protocol on top of CoreBluetooth - IBEACON sensors are not Apple INC. products - IBEACON emits continuously a signal that can be received by a specific app (even if it’s in background) - IBEACON emits this signal up to ~70 meters immediate near far
18. IBEACON - IBEACON is an Apple INC. trademark introduced in iOS7 - IBEACON is an Apple protocol on top of CoreBluetooth - IBEACON emits continuously a signal that can be received by a specific app (even if it’s in background) - IBEACON emits this signal up to ~70 meters - IBEACON is able to create a new channel to the customer CHANNEL TO THE CUSTOMER!
19. IT’S NOT (JUST) A NEW TECHNOLOGY.
20. IT’S A NEW USER EXPERIENCE.
21. IBEACON emits continuously a signal that can be received by a specific app (even if it’s not running!) PROXIMITY AWARE APPS
22. IBEACON emits this signal up to ~70 meters PROXIMITY AWARE APPS
23. The user’s app can sense the beacon and react on it without any explicit action PROXIMITY AWARE APPS
24. Personalized customer experience PROXIMITY AWARE APPS
25. USE CASES RETAIL STORES
26. USE CASES EDUCATION
27. USE CASES BIG EVENTS
28. USE CASES HOUSE
29. HOW DOES IT WORKS? IBEACON emits continuously a signal that can be received by a specific app (even if it’s not running!) THE SIGNAL UUID MAJOR MINOR TX POWER
30. HOW DOES IT WORKS? UUID is typically used to identify a group of iBeacon, not a single one! THE SIGNAL UUID MAJOR MINOR TX POWER
31. HOW DOES IT WORKS? UUID is typically used to identify a group of iBeacon, not a single one! THE SIGNAL UUID unique identifier MAJOR MINOR TX POWER
32. HOW DOES IT WORKS? UUID is typically used to identify a group of iBeacon, not a single one! THE SIGNAL MAJOR Group Identifier MINOR TX POWER
33. HOW DOES IT WORKS? UUID is typically used to identify a group of iBeacon, not a single one! THE SIGNAL MINOR Identifier within the group TX POWER
34. HOW DOES IT WORKS? THE SIGNAL MINOR TX POWER Identify the proximity - IMMEDIATE [0 - 0.5M) - NEAR [0.5M - 2M) - FAR > 2M immediate near far
35. HOW DOES IT WORKS? RANGING FOR BEACONS UUID B9AE3AF4-B5E2-4619-A995-684261110D73 MAJOR 1 MINOR 1 UUID B8314C3B-3827-4EEA-AB7A-A0C75637A9CF MAJOR 1 MINOR 1 UUID 6AE28EA1-5586-4E1D-A740-A8594BE8DA40 MAJOR 1 MINOR 1 REGION#1 REGION#2 REGION#2 UUID B9AE3AF4-B5E2-4619-A995-684261110D73 MAJOR 1 MINOR 2
36. MYTHS - A BEACON SENDS DATA NO! IT’S JUST SEND A PROXIMITY UUID + MAJOR + MINOR + TX POWER
37. MYTHS - A BEACON SENDS DATA NO! IT’S JUST SEND A PROXIMITY UUID + MAJOR + MINOR + TX POWER THE CONTENT LOGIC IS WITHIN THE APP!
38. MYTHS - A BEACON SENDS DATA - A BEACON KNOWS DEVICES AROUND IT
39. MYTHS - A BEACON SENDS DATA - A BEACON KNOWS DEVICES AROUND IT NO
40. MYTHS - A BEACON SENDS DATA - A BEACON KNOWS DEVICES AROUND IT - JUST APPLE INC. BASED SUPPORTED MOBILE DEVICES DEVICES WITH IOS >= 7.1 DEVICES WITH ANDROID >= 4.3
41. MYTHS - A BEACON SENDS DATA - A BEACON KNOWS DEVICES AROUND IT - JUST APPLE INC. BASED - A BEACON CAN SPAM THE CONTENT LOGIC IS WITHIN THE APP!
42. LIMITS - SECURITY and PRIVACY
43. LIMITS - SECURITY and PRIVACY - PRECISION and ACCURACY
44. LIMITS - SECURITY and PRIVACY - PRECISION and ACCURACY - OTHER PLATFORMS SUPPORT
45. Q&A TIME
46. DEMO TIME HTTPS://GITHUB.COM/ENNIOMA/IBEACONS-SKELETON
47. ennio.masi@gmail.com http://github.com/ennioma @ennioma THANKS!