Erica Heinz is the founder of Energy7, a creative firm specializing in web design, development, and marketing for startups (and other culture changers). Product designs include Riffle, Caravan, Rewardix, Shopobot, and Yogoer; clients include the New York Women’s Foundation, Galapagos Art Space, Foreign Affairs magazine, and the New York Times. She volunteers for the Occupy.net tech ops team, co-creating their open-source toolkit for activists, and is part of the Studiomates co-working space in Brooklyn. In her spare time, she teaches yoga and blogs for the Huffington Post. She's been working on the web since the 90's, and still can't get enough animated gifs.