Zupyak - BrightonSEO 2024 - Future of search marketing in a post AI world

In this thought provoking talk, Erik will talk about what the year 2026 will look like when, according to Europol, 90% of all content on the internet will be AI generated. What will happen to content marketing? Will SEO die? How will people search for information in the future?

Transcript

1. The future of search marketing Erik Wikander Zupyak speakerdeck.com/erikwikander linkedin.com/in/erikwikander
2. The rules for SEO and content marketing are being completely rewritten as we speak. It’s an adapt or die situation 😵
3. What could a world post generative search look like?
4. Search is a much better experience compared to today In a world where…
5. Search is a much better experience compared to today In a world where…
6. AI will raise the bar for content Content needs to be great in order to get aggregated
7. In a world where.. People can find what they’re actually looking for
8. In a world where.. People can find what they’re actually looking for
9. … the short-mid-long tail may die
10. … and a new loooooong-tail of will emerge
11. 90% of all content is AI- generated* *Europol 2023 In a world where...
12. Recycling won’t get you far AI recycled content • No unique data = Low impact • Little or no context given
13. Recycling won’t get you far AI recycled content vs • Little or no context given • No unique data = Low impact • Rich context given AI amplified perspectives • Informed with unique data, insights and experience = High impact
14. 95% of what marketers use strategists, and creative professionals for today can be done by AI *Sam Altman 2024 In a world where…
15. AI ideation AI keyword research AI content creation & AI editing AI analytics & dynamic content You will need AI amplified everything
16. So what should you be doing? Dare to invest in great content Amplify what you do today with AI, don’t take shortcuts Get AI in to all your processes today Continuously test and learn to gain momentum
17. Zupyak.com/brightonseo 30 day free trial!