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May 10, 2012
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Given at NARM 2012.

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ethank

May 10, 2012
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Transcript

  1. Colored Data

  2. Who am I?

  3. Ethan Kaplan Founder of Live Nation Labs, Head of Product

    for LiveNation.com R.E.M. Fansite Proprietor Former: SVP of Technology, WBR/WMG A geek and fan

  4. BIG DATA

  5. “DATA IS OUR NEW ASSET BASE” -me

  6. AARRR Acquire Activate Retain Refer Revenue Pirate Metrics (Dave McClure)

  7. How are we doing?

  8. My artist got 1,723 likes on Facebook, 233 retweets and

    a swoosh on iTunes. How did that impact my Best Buy exclusive by DMA?

  9. COLORED DATA

  10. None

  11. A Store

  12. A Store Register

  13. A Store Register

  14. THIS IS GREAT!!!!

  15. Windowing Strategies

  16. Geo-Targeting/Blocking

  17. Mobile blocking (YouTube)

  18. DRM

  19. Shipping the Negotiations

  20. Exclusive Content

  21. MVI

  22. CMX

  23. iTunes LP

  24. Dual Disk

  25. “Bundles”

  26. DLC

  27. DVD-Audio

  28. AACS

  29. Gamification

  30. Sony XCP

  31. Ringtones

  32. Blue Matter

  33. DataPlay

  34. Exclusivity Drafting

  35. THEY WORKED!

  36. THEY WORKED! BECAUSE WE ONLY ALLOWED THEM TO

  37. Facebook

  38. Twitter

  39. MySpace

  40. YouTube

  41. iPhone Apps

  42. THEY WORKED!

  43. THEY WORKED! I MEAN, FOR ZUCK

  44. None

  45. Really, how are we doing?

  46. Friction Less Not Numbers More

  47. AARRR Acquire Activate Retain Refer Revenue Pirate Metrics (Dave McClure)

  48. For Example

  49. LOYALTY SCORE Daily Active Users vs. Monthly Active Users

  50. ENGAGEMENT “Premium Actions” vs. Daily Active Users

  51. VIRALITY Shares + Action + Acquisition compared to DAU

  52. ARPU? Monthly Revenue vs. DAU

  53. COHORTS GROUPS OF USERS OVER TIME

  54. None
  55. None
  56. None

  57. EVERYTHING DRAFTS BEHIND GREAT PRODUCT

  58. Lack of options doesn’t mean a choice

  59. No one will solve the problems for you.

  60. The “Like” is not yours.

  61. Your customers are smarter than you.

  62. And more cynical.

  63. EVERYTHING DRAFTS BEHIND GREAT PRODUCT

  64. Thank You!