Colored Data

Given at NARM 2012.

Transcript

1. Colored Data
2. Who am I?
3. Ethan Kaplan Founder of Live Nation Labs, Head of Product for LiveNation.com R.E.M. Fansite Proprietor Former: SVP of Technology, WBR/WMG A geek and fan
4. BIG DATA
5. “DATA IS OUR NEW ASSET BASE” -me
6. AARRR Acquire Activate Retain Refer Revenue Pirate Metrics (Dave McClure)
7. How are we doing?
8. My artist got 1,723 likes on Facebook, 233 retweets and a swoosh on iTunes. How did that impact my Best Buy exclusive by DMA?
9. COLORED DATA
11. A Store
12. A Store Register
13. A Store Register
14. THIS IS GREAT!!!!
15. Windowing Strategies
16. Geo-Targeting/Blocking
17. Mobile blocking (YouTube)
18. DRM
19. Shipping the Negotiations
20. Exclusive Content
21. MVI
22. CMX
23. iTunes LP
24. Dual Disk
25. “Bundles”
26. DLC
27. DVD-Audio
28. AACS
29. Gamification
30. Sony XCP
31. Ringtones
32. Blue Matter
33. DataPlay
34. Exclusivity Drafting
35. THEY WORKED!
36. THEY WORKED! BECAUSE WE ONLY ALLOWED THEM TO
37. Facebook
38. Twitter
39. MySpace
40. YouTube
41. iPhone Apps
42. THEY WORKED!
43. THEY WORKED! I MEAN, FOR ZUCK
45. Really, how are we doing?
46. Friction Less Not Numbers More
47. AARRR Acquire Activate Retain Refer Revenue Pirate Metrics (Dave McClure)
48. For Example
49. LOYALTY SCORE Daily Active Users vs. Monthly Active Users
50. ENGAGEMENT “Premium Actions” vs. Daily Active Users
51. VIRALITY Shares + Action + Acquisition compared to DAU
52. ARPU? Monthly Revenue vs. DAU
53. COHORTS GROUPS OF USERS OVER TIME
57. EVERYTHING DRAFTS BEHIND GREAT PRODUCT
58. Lack of options doesn’t mean a choice
59. No one will solve the problems for you.
60. The “Like” is not yours.
61. Your customers are smarter than you.
62. And more cynical.
63. EVERYTHING DRAFTS BEHIND GREAT PRODUCT
64. Thank You!