In the customer's shoes

Slides for my presentation at CocoaConf SJ 2015

Transcript

1. In the customer’s shoes Cesare Rocchi @_funkyboy
3. Designer and developer
4. podrover.com
5. Who are you?
7. Inspiration Guts Guidance Trends
13. “I solve problems”
14. “I know people”
16. Empathy
17. Experiment
25. More empathetic More egocentric
26. Managers are also …
27. Consumers
28. http://journals.ama.org/doi/10.1509/jmr.13.0296
29. Empathy can backfire
30. Empathy can backfire
32. Talk
33. Observe
34. Listen
35. “People are weird”
36. “People are weird” (me, now)
37. @KHNilsson
39. Cognitive Science
41. perception representation problem solving navigation language processing
42. “It is worthwhile to understand universal cognitive tasks in order to design our displays in accord with those tasks”. E. Tufte
43. Human Computer Interaction
44. Turn taking
45. Perception
47. Gestalt
48. Retina Mind
49. Perception does not begin
50. Neissers Perceptual cycle Environment Knowledge Exploration
51. Neissers Perceptual cycle Environment Knowledge Exploration modifies
52. Neissers Perceptual cycle Environment Knowledge Exploration modifies directs
53. Neissers Perceptual cycle Environment Knowledge Exploration modifies directs samples
54. Perception is a loop
55. Perception is selective
57. Environment Knowledge Exploration modifies directs samples
58. Knowledge
59. Schemas
61. Cognitive load
62. Working Memory
63. Working Memory • 4-5 bits
64. Working Memory • 4-5 bits • Last 10 seconds
65. Sax Parsing <?xml version="1.0" encoding="UTF-8"?> <DocumentElement param="value"> <FirstElement> &#xb6; Some Text </FirstElement> <?some_pi some_attr="some_value"?> <SecondElement param2="something"> Pre-Text <Inline>Inlined text</Inline> Post-text. </SecondElement> </DocumentElement>
66. Cognitive load
69. Chunking
71. ??
72. 60 seconds 60 minutes 24 hours 30 days/mo 365 days/year
73. White Space
74. required init(coder aDecoder: NSCoder) { super.init(coder: aDecoder) } override func viewDidLoad() { super.viewDidLoad() } override func didReceiveMemoryWarning() { super.didReceiveMemoryWarning() }
81. Color
84. O E M E N M D D D O M D E E O D M E C M M E C O O D W D E V D E
86. Shape
94. First impression
98. Flow
100. Bus test
101. Missed-the-exit-on-the -highway test
102. Habit
103. 1. Cue
104. 2. Routine
105. 3. Reward
108. Building a successful app is building perceptual a loop
110. “Practice makes perfect.”
111. @_funkyboy