The marking of Astropad

3 things in this presentation for Valiocon 2016:

1. Story behind Astropad
2. How to find good (product) ideas?
3. Is it more important to be lucky than good?

Transcript

1. The making of Astropad Giovanni Donelli Cofounder & Head of Product Astro HQ
2. ASTROPAD
4. $3000 Pen Display
5. Astropad $3000
6. 1 2 3 My presentation today
7. The Story The adventures of the Astrodog in space 1
8. Secret to Creativity How do you find a good (product) idea? 2
9. Relation beween Success & Luck Is it more important to be lucky than good? 3
10. Watch out for the four-leaf clover
11. 1 2 3
12. The story begins… 2013 2014 2015
13. Team Giovanni Matt Software Engineer Photographer Business Vision Leadership Software Engineer Painter Product ideas Designer
14. Internship Giovanni Matt  2006
15.  Giovanni Matt 2006
16. Giovanni Matt             Startup acquired by VMware Garmin Minneapolis San Francisco
17.    Giovanni   Matt   Freelancing Freelancing 7 years apart
18.    Giovanni   Matt   Freelancing Freelancing
19.    Giovanni   2013 Astro HQ Matt   Freelancing Freelancing Minneapolis San Francisco
20. 2013 iOS Dev Consulting Astro HQ
21. 2013 Astro HQ However we — making products Pay the bills…
22. 2013 Consulting until we bootstrap our product Astro HQ Dream
23. 2013 What product? Astro HQ ?
24. 2013 1983 ? Astro HQ Values
25. 2013 1983 Clarus the Dogcow by Susan Kare Values
26. Original Mac mission “Bicycle for your mind”
27. Bicycle for your mind?
28. 2013 Builds PRO tools, not gadgets Astro HQ Mission
29.    Giovanni   2013 Astro HQ Matt   Freelancing Freelancing Minneapolis San Francisco
30. 2013 Astro HQ Consulting & looking for a product idea…
31. Consulting & looking for a product idea…
32. iOS Dev Consulting Shop However we — making products Oct 23, 2013
33. iOS Dev Consulting Shop However we — making products Oct 23, 2013
34. Secret to Creativity How do you find a good (product) idea?
35. “Inspiration exists, but it has to find you working.” Does inspiration exist? — Pablo Picasso
36. About his job “At least I’m living; at least I’m doing something; I’m making some contribution. it’s just psychological.” — Richard F. Feynman
37. • You shouldn’t need one to live well • Have some sense of everyday purpose • Be curious of the world around you • Trust good ideas will come How do you find a good idea?
38. iOS Dev Consulting Everyday purpose
40. iOS Dev Consulting Shop However we — making products Oct 23, 2013
41. Why hasn’t this been done before?
42. Wireless display Technology
43. Perceptible Skype Call Latency 150ms Perceptible Drawing Latency 16ms Wireless display: Lag
44. Quality Skype like Quality Display Quality
45. Quality Our Technology Display Quality
46. New Technology: LIQUID Low Latency Network Tech Hi-Fidelity Video Codec
47. 16 months of development
48. 16 months of development Source: Github commits
49. 16 months of development Can/Should we do it? Doing it !#@!%!?
50. The beginning Can/Should we do it? Doing it !#@!%!?
51. March 9, 2014 11:00 PM (~5 months) Can/Should we do it?
52. 1st validation Can/Should we do it? Doing it !#@!%!? Visit friends at Pixar
53. Pixar* June 5, 2014 (~8 months) * Pixar does not endorse or recommend Astropad
54. Can/Should we do it? Doing it !#@!%!? Beyond the prototype
55. Last 10% is the hardest Can/Should we do it? Doing it !#@!%!? LAUNCH DAY INSANITY
56. Last 10% is the hardest Can/Should we do it? Doing it !#@!%!? Beta Testing
57. -2 months (Dec 21, 2014) First Promo Video
59. 16 months of development Public launch: 18 Feb 2015 10% Can/Should we do it? Doing it
60. 250,000 Unique Visits First few weeks… 18 February 2015
61. Life after launch day
62. Sales: 1.5 months Leap of faith Can we do it? Growth iPad Pro & Apple Pencil • Enough $$$ to run for 3 months • Stop consulting, go fulltime • Trust things will work out
63. Spring 2014 Leap of faith Can we do it? Growth iPad Pro & Apple Pencil • Tough time • Doubts • Tired & Overworked • “We don’t know what we are doing”
64. Summer 2014 Leap of faith Can we do it? Growth iPad Pro & Apple Pencil • Marketing/PR • Encouranging • Astropad Mini (iPhone app)
65. Fall 2014
66. Leap of faith Can we do it? Growth iPad Pro & Apple Pencil iPad Pro Apple Pencil
67. Leap of faith Can we do it? Growth iPad Pro & Apple Pencil iPad Pro Apple Pencil
68. May 15, 2016 Leap of faith Can we do it? Growth iPad Pro & Apple Pencil
69. Astro Team Matt Giovanni Malyse Adam Savannah
70. This Summer v2.0
71. The answer you have been looking for…
72. Is it more important to be lucky then good?
73. I don’t know
74. I don’t know However I feel we were both lucky & good
75. Story Creativity Luck = +
77. Q & A Giovanni Donelli g@astro-hq.com @gdonelli
78. We are hiring UI/UX Designer (iOS/Mac) Video Codec/Compression Engineer jobs@astro-hq.com
80. Credits