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workshop.pdf
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gigwalk
July 20, 2012
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workshop.pdf
gigwalk
July 20, 2012
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Transcript
By the time you try 20 things, 64% chance
of success By the time you try 50 things, 92% chance of success Rate-Based Goals Say the things you try have a 5% chance of success…
So to maximize the rate of learning, we dramatically minimize
the time to try things
Don’t Guess. Learn.
Don’t “Fail.” Learn.
How would we prototype… a Business Model? What Conversations Need
to Happen? Act them out! What Processes Need to Work? Prototype their operation!
How would we prototype… a Software System? What screens would
people see? Sketch them and use immediately! What function does it need to provide? Simulate it!
How would we prototype… a Machine / Device? What is
it’s physical form? Simulate it! What is it’s function? Try it the cheapest way you can
How would we prototype… a Marketing Campaign? What will people
need to know/feel? Draw, present to strangers, listen… What thinking factors into the sale? Let people know their role / motivation…
the Unknown Possible Outcomes t How do you find a
path… from the unknown to a high-quality outcome?
Research maximize rate of learning Development drive efficiency/quality
1. Branch into broad & fast exploration 2. Extend / prune 3. Constellate your results 4. Build
Benefits of Rates 1. Simple way to measure progress 2.
Immediately actionable – no more waiting 3. Allows you evaluate experiments faster 4. When you can evaluate faster, you can experiment faster