Executive Presentation Deck

Serving partially as an Exec. Comm. for Dan at Cisco .
I developed these types of stories and vetted his speaking
engagements. This was a deck for a public industry event
hosted at UC Berkeley.

Transcript

1. 1 LinkedIn Recommendation from Dan when he was SVP & GM of Cisco Media Solution Group (CMSG): Context: Serving partially as an Exec. Comm. for Dan at Cisco. I developed these types of stories and vetted his speaking engagements. This was a deck for a public industry event hosted at UC Berkeley.
2. 2 The Evolving Economics & Experience of Media in the 21st Century Dan Scheinman SVP and GM, Cisco Media Solutions Group
3. 3 Entertainment is Experiencing the Most Significant Change Since the Invention of the Motion Picture Technology is Revolutionizing Entertainment Broadband = Global Distribution Digitization = No Silos 0 100 200 300 400 500 600 2007 2008 2009 2010 2011 2012 Source: eMarketer, April 2008 Millions of Households Worldwide Broadband Households Global IP Network The Internet $
4. 4 Content Owners Online Audiences Fragmenting Audience Monetization Disruption Cost, Complexity Discovering Content Personalizing the Experience Interacting With, Around the Content ‘Problems’ for Both Media Companies AND Consumers The Right Technology Can Fill The Gap
5. 5 The Economics of Vertical Integration DIY Technology Platforms not Sustainable for Media $M Yr1 Yr5 Media Co Costs Media Co Revenue Elements of Cost Development Design Hosting Site Management CDN / Encoding Headcount
6. 6 Cisco Eos’ Value to Media Company Creating a Profitable Business While Lowering Costs Media Co Costs $M Yr1 Yr5 Media Co Rev (w/ Eos) Revenue enhanced by: Page Views Audience Quality Premium Ads Unique Visitors CPMs + eCommerce Incremental Revenue Opportunities
7. 7 Cisco Eos’ Value to Media Company Creating a Profitable Business While Lowering Costs Media Co Costs Partnership Goal $M Yr1 Yr5 Media Co Rev (w/ Eos) Revenue enhanced by: Page Views Audience Quality Premium Ads Unique Visitors CPMs + eCommerce Incremental Revenue Opportunities
8. 8 Step 1: Retain Online Audience, Value in Brand Build destination websites Syndicate content / services Build critical mass of data Leverage analytics to unlock value Partnership Goal Four Steps to a Sustainable, Digital Business Step 2: Drive Traffic Step 3: Collect Data Step 4: Use Data to Drive Value $$
9. 9 Community, Content Advertising Tiered Subscription Merchandise Sales Site Portfolio Aggregated Data Aggregated Data With Engagement Comes a Range of Monetization Opportunities
10. 10 Social Entertainment Software Platform for Connecting Online Fans to Branded Media Experiences ™ Cisco Eos Delivered as a hosted, SaaS platform 4 Platform Integrated backend, administrative application 3 2 Browse Bar Top Menu Video Player Mobile Stream Blog Twitter Community Music Player Merchandise Modular design environment Consumer-facing web experience 1
11. 11 Greater Value Across All Businesses $ Video Television Content Online/Digital Film Cinema/Movies Continue Traditional Business Create Content + Reduce Costs = Digital Dollars A Technology Platform for an Online Business What This Means for Media Companies