The Leaders Edge: A successful digital community for 2000 people managers

A program where I built a successful digital community for 2000 people managers creating a ‘channel of influencers’, enabling, new connections, best practice sharing, and executive visibility.

Transcript

1. The Leaders Edge A program where I built a successful digital community for 2000 people managers creating a ‘channel of influencers’, enabling, new connections, best practice sharing, and executive visibility.
2. .7 Executive to Manager Manager to Employees Employees to running the business Identifying the communication problem that contributes to a business problem People Managers have limited direct access to business insights from enterprise-wide executive leadership, communications guidance and toolkits. Pass down strategies have been inconsistent and therefore ineffective. More enterprise-wide awareness, understanding, commitment and action is needed on business priorities to accelerate growth and capture the key market transitions.
3. Solving Through Community: The Leaders Edge An interactive digital community for 2000 NetApp People Managers 1. Connect people managers to executive leaders for alignment of strategy and execute on business priorities. ​ 2. Enable exchanging of best practices 3. Empower a new ‘channel of influencers’ to better communicate and disseminate information more broadly across the workforce. 4. Open a new feedback loop for employee communications to understand manager needs and feedback from managers on communications content and delivery. Objectives: 3 Jan- Feb March April May June ~50 early adopters ~120 remaining early adopters ~200 India people managers 207 Referral Program GA Full Membership Rollout: Pilot -GA Lead the business Lead your team Lead your career Topics
4. Leaders Edge: Active user trend remains high over time 4 Feb 17 – Mar 16 Jan 13 – Feb 17 92% active users 90% active users Total: 104 Total: 243 Mar 16 – April 13 86% active users Total: 475 Apr 5 – May 4 85% active users Total: 512 May 17 – Jun 15 Total: 1537 82% active users 80% active users Jul 5 – Aug 3 Ratio of active users remains high despite the increase in membership from pilot to GA Total: 1509 Sep 20– Oct 20 81% active users Total: 1462 Percentage active users in 30-day increments* *Active users = Users who view, comment, or like posts within a given time span
5. Community management and leveraging tactics for increasing engagement results in vibrant community Led a core team, driving planned rollout and incorporating feedback Led weekly exclusive/relevant discussion topics Facilitated leadership participation Member Engagement Member Activity New Connections New idea generation Manager to staff pass down Audience Feedback loop Foundational activities and continued community nurturing Results
6. Tactics developed for increasing engagement Tools of the Trade 6
7. Getting to know each other: Asking for new member introductions 7
8. The Download Program: Manager to staff pass down curated content 8
9. Discussions: Creating a virtual water cooler, not a virtual billboard 9 Asking for Member feedback A leader or member asking for opinion
10. The Leaderboard: Creating healthy, peer-to-peer competition towards participation 10 © 2020 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
11. The Poll: Asking for feedback, learning how global communications are received 11
12. The Leaders Edge Operations 12
13. Community Structure and Operations Lead your Team Elaine-Marie Bohen, HR Develop your Career Elaine-Marie Bohen, HR Lead the Business Brenda Price • Understand the business • Business alignment & prioritization • Simplify the business • Working across the business • Develop a high performing team • Improve productivity & engagement • Information sharing • Technology & tools best practices • Education, Experience, Exposure • Leadership development • Mentoring and Sponsorship • Expand your horizons Emphasis on exclusive content covering 3 topics of manager interest Core Team Operating Committee Purpose: To check on community direction and plan for upcoming engagement Dianne Tennen Gino Gemignani Elaine-Marie Bohen Brenda Price Larry McAlister (Sponsor) Kris Newton (Sponsor) Dana Masuda Program Management Gino Gemignani
14. Role of the Executive Sponsor 14 Be an Advisor Serve as a member of the Core Team to advise, provide input and help make decisions on strategy and program direction. This includes attending meetings scheduled every 4-6 weeks. Leverage Network Leveraging your internal network and enlisting the support of other leaders to participate in the community Be an active community participant Take an active role in contributing to online conversations and be available on occasion to post scheduled content Assess metrics As a data driven community, help us assess the metrics to determine key success factors and build a stronger program
15. Company Recognition 15