Digital Community Program

A recent digital community program built to inform, engage & share

Transcript

1. The Intentional Community Through this recent program I broke down business communications barriers while building a digital community for members to inform, engage, and share.
2. Identifying the communication problem that contributes to a business problem ◦ People Managers have limited direct access to business insights from enterprise-wide executive leadership, communications guidance and toolkits and a large, geographically dispersed group of cross-functional peers. ◦ Pass down strategies have been inconsistent and therefore ineffective. ◦ More enterprise-wide awareness, understanding, commitment and action is needed on business priorities to accelerate growth and capture the key market transitions. Limited access Executive Pass down inconsistent Manager Lack of awareness & actionable insight Employees Traditional Process
3. Solving Through Community: The Leaders Edge The first ‘Company’ digital community built on Microsoft Teams for ~1500 Company People Managers 1. Connect people managers to executive leaders for alignment of strategy and execute on business priorities. 2. Enable exchanging of best practices for their teams and career as a leader. 3. Empower a new ‘channel of influencers’ to better communicate and disseminate information more broadly across the workforce. 4. Opened a new feedback loop for employee communications to understand manager needs and feedback from managers on communications content and delivery. Objectives and Outcomes: 3 Jan- Feb March April May June ~50 early adopters ~120 remaining early adopters ~200 India people managers 207 Referral Program GA Full Membership Rollout: Pilot -GA Lead the business Lead your team Lead your career Topics
4. 4 Leaders Edge v. the new Sales, Marketing & Customer Support staff community (SMS&CS) The Tale of Two Communities 65% 70% 53% 67% 20% 12% 13% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% Wk end 10/9 Wk end 10/23 Wk end 11/6 Wk end 11/13 Leaders Edge SMS&CS Leaders Edge • 1500 members • GA since June • 6 mo initial ramp-up The SMS&CS community • 2600 members • GA since mid-Sept • Straight to GA, no ramp-up Why the difference? • Higher SMS&CS membership? • Leaders Edge head start? Possible Factors: Percentage Active Users over 7-day increments* *Active users = Users who view, comment, or like posts within a given time span
5. Leaders Edge: Active user trend remains high over time 5 Feb 17 – Mar 16 Jan 13 – Feb 17 92% active users 90% active users Total: 104 Total: 243 Mar 16 – April 13 86% active users Total: 475 Apr 5 – May 4 85% active users Total: 512 May 17 – Jun 15 Total: 1537 82% active users 80% active users Jul 5 – Aug 3 Ratio of active users remains high despite the increase in membership from pilot to GA Total: 1509 Sep 20– Oct 20 81% active users Total: 1462 Percentage active users in 30-day increments* *Active users = Users who view, comment, or like posts within a given time span
6. Driving an ‘Intentional Community’ makes all the difference Lead a core team driving planned rollout and incorporating feedback Lead weekly exclusive/relevant discussion topics Facilitated leadership participation Member Engagement Member Activity New Connections New idea generation Manager to staff pass down Audience Feedback loop Foundational activities and continued community nurturing Results
7. Tools of the Trade Tactics I developed for increasing engagement
8. 8 Getting to know each other: Asking for new member introductions
9. 9 The Download Program: Manager to staff pass down curated content
10. 10 Discussions: Creating a virtual water cooler, not a virtual billboard Asking for Member feedback A leader or member asking for opinion
11. 11 The Leaderboard: Creating healthy, peer-to-peer competition towards participation
12. 12 The Poll: Asking for feedback, learning how global communications are received
13. Community Operations
14. Community Structure and Operations Lead your Team Elaine-Marie Bohen, HR Develop your Career Elaine-Marie Bohen, HR Lead the Business Brenda Price • Understand the business • Business alignment & prioritization • Simplify the business • Working across the business • Develop a high performing team • Improve productivity & engagement • Information sharing • Technology & tools best practices • Education, Experience, Exposure • Leadership development • Mentoring and Sponsorship • Expand your horizons Emphasis on exclusive content covering 3 topics of manager interest Core Team Operating Committee Purpose: To check on community direction and plan for upcoming engagement Dianne Tennen Gino Gemignani Elaine-Marie Bohen Brenda Price Larry McAlister (Sponsor) Kris Newton (Sponsor) Dana Masuda Program Leader Gino Gemignani
15. Role of the Executive Sponsor Be an Advisor Serve as a member of the Core Team to advise, provide input and help make decisions on strategy and program direction. This includes attending meetings scheduled every 4-6 weeks. Leverage Network Leveraging your internal network and enlisting the support of other leaders to participate in the community Be an active community participant Take an active role in contributing to online conversations and be available on occasion to post scheduled content Assess metrics As a data driven community, help us assess the metrics to determine key success factors and build a stronger program
16. This is one of the communications programs I’ve built from the ground up. If you’d like to hear more and explore how I could help drive your communications initiatives let’s chat! ginodominic@gmail.com linkedin.com/in/ginogemignani 408-905-7156