AI for Marketers: Work Smarter, Not Harder in the Age of Automation

Feeling overwhelmed by digital advertising demands? This workshop explores how AI can streamline your workflow, from AI-powered ad creation and real-time optimization to hyper-personalized targeting for peak performance. Learn actionable strategies to free up time, boost productivity, and get more out of your budget. Ideal for marketers who want to embrace the future of advertising and work smarter, not harder. Join us and unlock the power of AI for your digital advertising success!

Transcript

1. AI for Marketers: Work Smarter, Not Harder in the Age of Automation Greg McCoy 
 SOCIAL KAPTURE @greglmccoy
2. Tech Geek, Trojan Alumni, Disney Adult, World Traveler Introduction
3. What is AI?
4. v What is AI?
5. v What is AI? Artificial intelligence (AI) is a set of technologies that enable machines to mimic human intelligence and perform tasks that typically require human input.
6. v What is AI? Leverage AI for Hyper-Personalization • Prompt ◦ A dog chasing a tennis ball in the park
7. v What is AI? Leverage AI for Hyper-Personalization • Prompt ◦ A dog chasing a tennis ball in the park
8. v What is AI? Leverage AI for Hyper-Personalization • Prompt ◦ A long-haired golden retriever with shaggy fur wearing a blue collar, leaping in the air after a tennis ball, in a large park with trees in the background, at sunset during the fall.
9. v What is AI? Leverage AI for Hyper-Personalization • Prompt ◦ A long-haired golden retriever with shaggy fur wearing a blue collar, leaping in the air after a tennis ball, in a large park with trees in the background, at sunset during the fall.
10. Embrace Utilize Leverage Agenda
11. What is AI in Digital Marketing?
12. Algorithms Predictive Advertising What Does AI Look Like? AI Tools for Ad Copy Creation
13. Efficiency And Speed Main Benefits
14. Advantage+ Performance Max What Does AI Look Like? AI Tools for Ad Copy Creation
15. Enhanced Creativity Main Benefits
16. Cost Savings Main Benefits
17. AI Tools for Ad Copy Creation
18. Ideation What are they best at? AI Tools for Ad Copy Creation
19. A/B Testing What are they best at? AI Tools for Ad Copy Creation
20. v AI Tools for Ad Copy Creation COPY.AI copy.ai Embrace AI-Powered Ad Creation Tools
21. SEO What are they best at? AI Tools for Ad Copy Creation
22. Writer’s Block What are they best at? AI Tools for Ad Copy Creation
23. v AI Tools for Ad Copy Creation JASPER jasper.ai Embrace AI-Powered Ad Creation Tools
24. Surfacing Stats What are they best at? AI Tools for Ad Copy Creation
25. Summarization What are they best at? AI Tools for Ad Copy Creation
26. v AI Tools for Ad Copy Creation WRITESONIC writesonic.com Embrace AI-Powered Ad Creation Tools
27. AI Tools for Graphics Creation
28. v AI Tools for Ad Graphics Creation CANVA canva.com Embrace AI-Powered Ad Creation Tools
29. v AI Tools for Ad Graphics Creation PEBBLELY pebblely.com Embrace AI-Powered Ad Creation Tools
30. v AI Tools for Ad Graphics Creation MICROSOFT DESIGNER designer.microsoft.com bing.com/images/create Embrace AI-Powered Ad Creation Tools
31. v AI Tools for Ad Graphics Creation EXAMPLES Embrace AI-Powered Ad Creation Tools
32. v AI Tools for Ad Graphics Creation Embrace AI-Powered Ad Creation Tools
33. AI Tools for Ad Optimization
34. Decreasing Manual Workload Pattern Recognition Repetitive Tasks What are they best at? AI Tools for Ad Copy Creation
35. v FLUENCY fluency.inc Embrace AI-Powered Ad Creation Tools AI Tools for Ad Optimization
36. v MADGICX madgicx.com Embrace AI-Powered Ad Creation Tools AI Tools for Ad Optimization
37. v SMARTLY.IO smartly.io Embrace AI-Powered Ad Creation Tools AI Tools for Ad Optimization
38. Key Takeaways
39. Human and AI Collaboration Leverage AI for Hyper-Personalization 5 O ptim ization & Scaling Identify the segm ents poised for grow th and use AI tools to personalize cam paigns at scale. 4 Perform ance Tracking U se 3rd party tools for insights and real-tim e adjustm ents. 3 C am paign M anagem ent M axim ize platform features to autom ate scheduling, bidding, and optim ization. A d C reative U se G enerative AI tools to help start the creative process, creating curated ads at scale. 2 1 U ser G oals & Input M ake your goals specific, provide as m uch data as you can. AI can analyze and set up the best segm ents and strategies
40. Embrace AI-Powered Ad Creation Tools Key Takeaways
41. Utilize AI for Real-Time Optimization Key Takeaways
42. Leverage AI for Hyper- Personalization Key Takeaways
43. AI for Marketers: Work Smarter, Not Harder in the Age of Automation Greg McCoy 
 SOCIAL KAPTURE linqapp.com/greglmccoy Thanks @greglmccoy