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BrightonSEO San Diego 2024 - Griffin Roer - Int...
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Griffin Roer
November 08, 2024
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BrightonSEO San Diego 2024 - Griffin Roer - Internal linking: SEO's most overlooked tactic
Griffin Roer
November 08, 2024
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Transcript
Internal linking: SEO's most overlooked tactic Griffin Roer Uproer Speakerdeck.com/griffinroer
@_uproer
2 In SEO, there are a lot of levers we
can pull.
3 In SEO, there are a lot of levers we
can pull. You may be focused here.
4 In SEO, there are a lot of levers we
can pull. When the root cause is up here.
5 And, it’s easy to catch “shiny object syndrome.”
6 You’re overlooking the cause of underperformance.
7 Sneaky Issues Tools & Tactics Diagnosis
8 Sneaky Issues Tools & Tactics Diagnosis
9 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot
10 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot
11 Check your indexing rate.
12 Analyze your raw HTML • Main nav links •
Footer nav links • Faceted nav links • Canonical links • Pagination links • Breadcrumb links • In-content links
13 Verify links are in the raw HTML View Rendered
Source extension for Chrome
14 Sneaky Issues Tools & Tactics Diagnosis
15 Links aren’t fully crawlable.
16 Links aren’t fully crawlable. ?
17 Links aren’t fully crawlable. No <a href /> links
in raw HTML Injected via JavaScript
18 Links aren’t fully crawlable.
19 You have too few inlinks. = 38% indexing rate
20 You have too few inlinks. Before:
21 You have too few inlinks. Before: After:
22 You have too few inlinks. = 38% indexing rate
tinyurl.com/more-inlinks
23 Sneaky Issues Tools & Tactics Diagnosis
24 Create an HTML sitemap.
25 Build strong secondary navs.
26 Link from high-authority pages.
27 Implement SSR or SSG CSR 👎 SSR 👍 SSG
💪 Links are JavaScript -rendered Links are served in HTML Links are served in pre-built HTML
28 How to detect SSR or SSG Wappalyzer extension for
Chrome
29 Automate internal linking.
30 Or, DIY it (for the code- comfortable) Screaming Frog
+ Open AI + Google Colab
31 Don’t treat symptoms, fix the root cause.
32 Connect with me linkedin.com/in/cgriffinroerjr/
[email protected]
Connect with Uproer uproer.com
linkedin.com/company/uproer/