Unity monetization plugins 2014 update

A summary of the state of Unity plugins for generating revenue in games via in-app purchase and advertising.

Transcript

1. UNITY MONETIZATION PLUGINS
 2014 UPDATE
 Top Unity In-App Purchase and Ads Plugins for 2014
 
 As seen on the Soomla Community blog – blog.soom.la
2. DO MORE TOGETHER • Open source company • 100M installs via +3000 games • Free to Play Network
3. MONETIZE THE GAME Two main categories of plugins to help monetize the game: • Advertising • Selling virtual goods
 via in-app purchase (IAP)
4. IN-APP PURCHASE PLUGINS Plugins can differ depending on their: TYPE – IAP Library or Framework SUPPORTED PLATFORMS – Cross platforms or not POPULARITY – Battle tested SUPPORT – Vendors, direct support, community PRICE
5. IN-APP PURCHASE PLUGINS
6. IN-APP PURCHASE PLUGINS SOOMLA
 • Has both virtual economy and IAP library • Is cross platform: iOS, Android and Amazon • High popularity • Community + Team support • Free and Open source
7. IN-APP PURCHASE PLUGINS PRIME31
 • Has an IAP library • Requires separate plugins for Android and iOS • High popularity • Direct support (average) • Price at $60-$70
8. IN-APP PURCHASE PLUGINS UNIBILL
 • Has an IAP library • Is Cross platform: Google/Apple/Windows/Amazon • Mid-High Popularity • Direct Support • Priced at $175
9. IN-APP PURCHASE PLUGINS CODIWANS • Has an IAP library • Uses different plugins for Android and iOS • Semi-popular • Direct support • Priced at $30-$35
10. ADS PLUGINS These plugins work a bit differently than the IAP ones, and differ on a few levels: Ad Formats • Offers • Video • Interstitial Advertised products • Some ads will show other games while other ads can feature brands Payment model • CPM • CPC • CPI • CPCV • Rev-Share Popularity • More popular plugins are usually more tested and proven
11. BEST ADS PLUGINS
12. BEST ADS PLUGINS • Has both interstitial and video ad formats • Advertises games only • CPI payment model • High popularity
13. BEST ADS PLUGINS • Uses the reward ads model • Advertises mostly games • CPI payment model • High popularity
14. BEST ADS PLUGINS • Uses video ads model • Advertises mostly games • CPCV payment model • Mid-High popularity
15. BEST ADS PLUGINS • Uses videos and offers ads model • Advertises games and brands • Rev-share payment model • Mid-High popularity
16. BEST ADS PLUGINS • Uses video ads model • Advertises mostly games • Rev-share payment model • Mid-High popularity
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