The Top 10 Mobile Gaming Data Reports

For mobile gaming developers and marketers. We've curated a list of the best reports in the industry with the highlights.

Transcript

1. Top 10 Mobile Gaming Data Reports Based on free E-book: http://soom.la/top-10-data-reports/
2. Nobody has time to read all data reports in the mobile gaming industry. We’ve curated the top 10 for you!
3. Helping Game Developers 500,000+ data centers exist world wide 1,000s of data reports 10 top data reports in one place
4. “Top Retention Platforms: Data-Driven & Video Doing the Trick” 10
5. AppsFlyer Video ad networks produce a 130% higher user retention rate in mobile games compared to other ad platforms. Full Report Here
6. AppsFlyer User retention is higher on iOS than Android. Full Report Here
7. AppsFlyer Facebook performs best as a media partner for user retention and installs. Full Report Here
8. Retain users to encourage spending. 9
9. Swrve The first in-app purchase tends to be a little before 24 hours. Full Report Here
10. Swrve The next purchase comes 1 hour and 40 minutes later. Full Report Here
11. Swrve 60% of revenue gained in the first 14 days will be on day one. Full Report Here
12. “Know your players and you will create successful and fun games.” 8
13. deltaDNA Full Report Here
14. deltaDNA Full Report Here
15. deltaDNA Full Report Here
16. deltaDNA The top engagement driver in games is having a long first session. Full Report Here
17. Quality user acquisition cost is on the rise. 7
18. Fiksu The cost per loyal user increases 39% year to year. Full Report Here
19. Fiksu The cost per loyal user as of May 2015 is $2.47 Full Report Here
20. Fiksu So, the lifetime value of your user must be >$2.48 to make profit Full Report Here
21. “For advertisers, it’s mobile game time.” 6
22. eMarketer of the USA will be mobile gamers in 2015. That’s over 150 million people. Full Report Here
23. eMarketer 33% of US mobile users will pay for apps. Full Report Here
24. eMarketer Tablet users are more likely to spend money $$$ Full Report Here
25. 5 User Retention Explored from 2013 to 2014
26. TapStream 14% will stick around a day after opening an app. Full Report Here
27. TapStream User Retention dropped 50% from 2013-2014 Full Report Here
28. TapStream Why is user retention low? • Low Barrier to Entry • Disconnect Between Download and App Launch • Bad Initial Experience Full Report Here
29. Multiplayer games generate more revenue 4
30. App Annie 60% of all spending is from multiplayer titles.* *Out of the top 50 games Full Report Here
31. App Annie Even though only 30% of these types of games were downloaded. Full Report Here
32. App Annie Online Multiplayer (OMP) also has the potential to greatly extend a game’s lifespan. Full Report Here
33. Paid users bring organic users 3
34. Tune 50% of apps downloaded in the iOS store are: Games, Education, Business, Lifestyle, and Entertainment Full Report Here
35. Tune Tune collected data from different apps for 245 days and found a strong, positive correlation between paid and organic installs. Full Report Here
36. Tune Every paid user brings in 1.5 extra organic installs. Full Report Here
37. Take advantage of your golden cohort 2
38. Game Analytics The first players of a game are the most valuable players. Full Report Here
39. Game Analytics These players are more likely to convert to paying users than any other users. Full Report Here
40. Game Analytics They are the Golden Cohort Full Report Here
41. “Ads on tablet apps yield higher eCPMs compared to smartphones.” 1
42. inmobi Game Ads have the highest click through rate (CTR) Full Report Here
43. inmobi QSR & dining, automotive, and telecom ads earn developers the highest eCPMs. Full Report Here
44. inmobi Ads served at the beginning of the week or during evening hours yielded the highest eCPMs. Full Report Here
45. So What? With these insights in mind, game developers need to hone their marketing and data driven skills. Take every detail into consideration. Full Report Here
46. Go Make Some Games
47. Check out the Full Report! Get the free E-book: http://soom.la/top-10-data-reports/