Work-for-hire Game Studios: Elevate Your Game

How work-for-hire studios can drive success and inbound leads with content marketing, open source code, community building ad other marketing tactics.

Transcript

1. ELEVATING YOUR WORK FOR HIRE GAME
2. • Open source company - free dev tools • Community of 8,000 developers • Referral program giving WFH more revenue WE LOVE WORK FOR HIRE
3. WE LOVE MAKING GAMES
4. BUT CUSTOMERS... • Projects gone bad • Start and stop • Price squeezers • Late payers
5. WFH - TOUGH BUSINESS • Reputation risk • Unpredictable • Low margins • Cash flow problems
6. WHY WFH SUCCEED low high success failure X Factor?
7. INBOUND LEADS One Thing in common
8. HIGH DEMAND LUXURY • Project selection • Negotiate better terms • Charge higher prices • Get paid on time
9. GETTING INBOUND LEADS
10. BLOG • We blog twice a week • 100K pageviews/month • Mailing list: +8,500
11. LEADERBOARDS • Gamegear.io • Offer wall post • Top 10 Unity Games
12. EDITORIALS • Gamasutra • Gamedev [dot] net
13. OPEN SOURCE • SOOMLA outsources to contributors • "Wordpress expert"
14. UNITY ASSET STORE • Prime31 • Free vs. paid
15. COMMUNITY/FORUMS • 2 projects we outsourced came from forums • New projects get posted every day
16. CONTENT REPURPOSING • Slideshares, Video, Speaking, Infographics, ... • Google "47 ways to repurpose content"
17. BONUS TIP - REFERRALS • SDK Fatigue leads providers to pay • Ad providers will be willing to pay rev-share • Be the first and become super - referrer • SOOMLA paid one company $25K • http://soom.la/workforhire/
18. SUMMARY • WFH success requires DEMAND > SUPPLY • Content marketing generates inbound leads • The world moved beyond blogs • Make 'SDK Fatigue' work for you
19. blog.soom.la - 8,500+ subscribers facebook - 10,000+ fans twitter - 10,000+ followers http://soom.la/workforhire