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THE LEAN STARTUP

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January 14, 2013
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THE LEAN STARTUP

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hacci

January 14, 2013
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Transcript

  1. THE LEAN STARTUP

  2. ֶͼͷதؒ໨ඪ LEARNING MILESTONE

  3. αΠΫϧλΠϜͷ୹ॖͱސ٬ʹର͢Δಎ࡯ɺ େ͍ͳΔϏδϣϯͱɺ༷ʑͳϙΠϯτʹ౳͠ ͘഑ྀ͠ͳ͕ΒʮݕূʹΑΔֶͼʯΛ௨ͯ͠ ըظతͳ৽੡඼Λ։ൃ͢Δํ๏ WHAT’S LEAN START UP ?

  4. BUILD | MEASURE | LEARN

  5. ੡඼ͷ࠷దԽ TUNING THE ENGINE

  6. PIVOT ઓུͷస׵

  7. VISION ෆಈͷ໨త஍

  8. ࣦഊ΍ো֐͸ɺ ໨త஍ʹ౸ୡ͢Δ ํ๏ΛֶͿνϟϯε

  9. ىۀͱ͸ ϚωδϝϯτͰ͋Δ

  10. ΞΠσΞ͸͚̍ͭͩ࠾༻͢ ΔͷͰ͸ͳ͘େྔʹςε τɾݕূ͢Δ΋ͷͰ͋Δ ̍ͭͷΞΠσΞͷ࠾༻ઓ૪ʹͳΔͱɺͦΕ͸੓࣏Ոͷ ੈքɻࣾ಺੓࣏ͷ্ख͍ਓؒͷҙࢥܾఆ͕௨ΔΑ͏ʹ ͳΔ

  11. Ϧʔϯͳߟ͑ํʹ͓͚ΔՁ஋ ͱ͸ɺސ٬ʹͱͬͯͷϝϦο τΛఏڙ͢Δ΋ͷΛࢦ͠ɺͦ ΕҎ֎͸͢΂ͯແବͱߟ͑Δ ސ٬ͷ๬ΈΛֶͿͨΊʹͲ͏ͯ͠΋ඞཁ ͳ΋ͷҎ֎ͷ౒ྗ͸ͳ͍͍ͯ͘

  12. ݕূʹΑΔֶͼ VALIDATED LEARNING

  13. ઓུΛݕূ͢Δ࣮ݧ Կ͕ى͜Δͷ͔Λ༧૝͢ΔԾઆΛ૊Έཱͯɺ༧ଌͱ࣮ ଌΛൺֱ͢Δɻ খ࣮͘͞ݧ͠ɺͦͷաఔͰඞཁͱͳΔސ٬ͱͷ΍Γͱ Γɾސ٬ͷಈ͖Λ؍࡯͢ΔɻఆྔతͳσʔλΛಘΔͩ ͚Ͱͳ͘ɺ෇ਵ͢ΔఆੑతͳֶͼΛݟಀ͞ͳ͍͜ͱɻ

  14. ΞϯτϨϓϨφʔཱ͕ͯΔ΂͖Ծઆ VALUE HYPOTHESISɹՁ஋Ծઆ GROWTH HYPOTHESISɹ੒௕Ծઆ

  15. VALUE HYPOTHESIS ސ٬͕࢖͏Α͏ʹͳͬͨͱ͖ʹɺ੡඼ɾαʔϏε͕ຊ ౰ʹՁ஋ΛఏڙͰ͖Δ͔൱͔Λ൑அ ௚઀ސ٬ʹҙݟΛฉ͍ͯ΋ਫ਼౓ͷߴ͍౴͑͸ಘΒΕͳ͍ɻ࣮ݧ͕Ұ൪ߴਫ਼౓ͳ౴ ͕͑ಘΒΕΔɻՁ஋Λݟग़ͨ͠ͱ൑அͰ͖ΔࢦඪΛઃఆ͢Δ͜ͱɻ

  16. GROWTH HYPOTHESIS ސ٬͕ɺ੡඼ɾαʔϏεΛͲ͏ͱΒ͑Δ͔Λ൑அ ΞʔϦʔΞμϓλʔ͔ΒϚδϣϦςΟ΁ͱͲͷΑ͏ʹ޿͕͍ͬͯ͘ͷ͔ɻޱίϛΛ ఻೻ͷࢦඪͱ͢ΔͳΒɺԿਓ͕ޱίϛΛ޿͍͛ͯΔ͔Λܭଌ͢Δɻ͜͜Ͱ͸࣮ݧ ର৅ऀ͸ΞʔϦʔΞμϓλʔΛ༻͍Δɻࣦഊʹ׮༰Ͱ͔ͭϑΟʔυόοΫΛ͘Ε Δɻ ࢦඪσʔλͷ݁Ռ͕௿͍৔߹ɺઓུʹ໰୊͕͋ΔͱΘ͔ΔɻͲ͏͢Ε͹վળͰ͖ Δͷ͔ఆੑతͳϑΟʔυόοΫΛΞʔϦʔΞμϓλʔʹٻΊΔ΂͖ɻ

  17. ࣮ݧ͸੡඼Ͱ͋Δ ػೳΛ࠷খݶʹͯ͠ϓϩτλΠϓͰސ٬ʹ࢖ͬͯ΋Β ͍ɺػೳ͕ෆ଍͍ͯ͠ΔͱݴΘΕͨػೳ͸ɺχʔζ͕ ͋Δ͜ͱΛࣔࠦ͠ɺ౥ࡌͯ͠ͳ͍͕ϩʔυϚοϓͰ͸ ౥ࡌ༧ఆͷػೳͰԿ΋ݴΘΕͳ͔ͬͨ΋ͷ͸ɺͦ΋ͦ ΋ػೳ෇Ճ͢Δඞཁ͕ͳ͍ͱΘ͔Δɻ

  18. ̐ͭͷ໰͍ 1.զʑ͕ղܾ͠Α͏ͱ͍ͯ͠Δ໰୊ʹফඅऀ͸ؾ͍ͮ ͍ͯΔ͔ʁ 2.ղܾࡦ͕͋Ε͹ফඅऀ͸ͦΕΛങ͏͔ʁ 3.զʑ͔Βങͬͯ͘ΕΔ͔ʁ 4.ͦͷ໰୊ͷղܾࡦΛզʑ͸༻ҙͰ͖Δ͔ʁ