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THE LEAN STARTUP

hacci
January 14, 2013
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THE LEAN STARTUP

hacci

January 14, 2013
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  1. THE LEAN STARTUP

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  2. ֶͼͷதؒ໨ඪ
    LEARNING
    MILESTONE

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  3. αΠΫϧλΠϜͷ୹ॖͱސ٬ʹର͢Δಎ࡯ɺ
    େ͍ͳΔϏδϣϯͱɺ༷ʑͳϙΠϯτʹ౳͠
    ͘഑ྀ͠ͳ͕ΒʮݕূʹΑΔֶͼʯΛ௨ͯ͠
    ըظతͳ৽੡඼Λ։ൃ͢Δํ๏
    WHAT’S LEAN START UP ?

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  4. BUILD
    |
    MEASURE
    |
    LEARN

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  5. ੡඼ͷ࠷దԽ
    TUNING THE
    ENGINE

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  6. PIVOT
    ઓུͷస׵

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  7. VISION
    ෆಈͷ໨త஍

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  8. ࣦഊ΍ো֐͸ɺ
    ໨త஍ʹ౸ୡ͢Δ
    ํ๏ΛֶͿνϟϯε

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  9. ىۀͱ͸
    ϚωδϝϯτͰ͋Δ

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  10. ΞΠσΞ͸͚̍ͭͩ࠾༻͢
    ΔͷͰ͸ͳ͘େྔʹςε
    τɾݕূ͢Δ΋ͷͰ͋Δ
    ̍ͭͷΞΠσΞͷ࠾༻ઓ૪ʹͳΔͱɺͦΕ͸੓࣏Ոͷ
    ੈքɻࣾ಺੓࣏ͷ্ख͍ਓؒͷҙࢥܾఆ͕௨ΔΑ͏ʹ
    ͳΔ

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  11. Ϧʔϯͳߟ͑ํʹ͓͚ΔՁ஋
    ͱ͸ɺސ٬ʹͱͬͯͷϝϦο
    τΛఏڙ͢Δ΋ͷΛࢦ͠ɺͦ
    ΕҎ֎͸͢΂ͯແବͱߟ͑Δ
    ސ٬ͷ๬ΈΛֶͿͨΊʹͲ͏ͯ͠΋ඞཁ
    ͳ΋ͷҎ֎ͷ౒ྗ͸ͳ͍͍ͯ͘

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  12. ݕূʹΑΔֶͼ
    VALIDATED
    LEARNING

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  13. ઓུΛݕূ͢Δ࣮ݧ
    Կ͕ى͜Δͷ͔Λ༧૝͢ΔԾઆΛ૊Έཱͯɺ༧ଌͱ࣮
    ଌΛൺֱ͢Δɻ
    খ࣮͘͞ݧ͠ɺͦͷաఔͰඞཁͱͳΔސ٬ͱͷ΍Γͱ
    Γɾސ٬ͷಈ͖Λ؍࡯͢ΔɻఆྔతͳσʔλΛಘΔͩ
    ͚Ͱͳ͘ɺ෇ਵ͢ΔఆੑతͳֶͼΛݟಀ͞ͳ͍͜ͱɻ

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  14. ΞϯτϨϓϨφʔཱ͕ͯΔ΂͖Ծઆ
    VALUE HYPOTHESISɹՁ஋Ծઆ
    GROWTH HYPOTHESISɹ੒௕Ծઆ

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  15. VALUE HYPOTHESIS
    ސ٬͕࢖͏Α͏ʹͳͬͨͱ͖ʹɺ੡඼ɾαʔϏε͕ຊ
    ౰ʹՁ஋ΛఏڙͰ͖Δ͔൱͔Λ൑அ
    ௚઀ސ٬ʹҙݟΛฉ͍ͯ΋ਫ਼౓ͷߴ͍౴͑͸ಘΒΕͳ͍ɻ࣮ݧ͕Ұ൪ߴਫ਼౓ͳ౴
    ͕͑ಘΒΕΔɻՁ஋Λݟग़ͨ͠ͱ൑அͰ͖ΔࢦඪΛઃఆ͢Δ͜ͱɻ

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  16. GROWTH HYPOTHESIS
    ސ٬͕ɺ੡඼ɾαʔϏεΛͲ͏ͱΒ͑Δ͔Λ൑அ
    ΞʔϦʔΞμϓλʔ͔ΒϚδϣϦςΟ΁ͱͲͷΑ͏ʹ޿͕͍ͬͯ͘ͷ͔ɻޱίϛΛ
    ఻೻ͷࢦඪͱ͢ΔͳΒɺԿਓ͕ޱίϛΛ޿͍͛ͯΔ͔Λܭଌ͢Δɻ͜͜Ͱ͸࣮ݧ
    ର৅ऀ͸ΞʔϦʔΞμϓλʔΛ༻͍Δɻࣦഊʹ׮༰Ͱ͔ͭϑΟʔυόοΫΛ͘Ε
    Δɻ
    ࢦඪσʔλͷ݁Ռ͕௿͍৔߹ɺઓུʹ໰୊͕͋ΔͱΘ͔ΔɻͲ͏͢Ε͹վળͰ͖
    Δͷ͔ఆੑతͳϑΟʔυόοΫΛΞʔϦʔΞμϓλʔʹٻΊΔ΂͖ɻ

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  17. ࣮ݧ͸੡඼Ͱ͋Δ
    ػೳΛ࠷খݶʹͯ͠ϓϩτλΠϓͰސ٬ʹ࢖ͬͯ΋Β
    ͍ɺػೳ͕ෆ଍͍ͯ͠ΔͱݴΘΕͨػೳ͸ɺχʔζ͕
    ͋Δ͜ͱΛࣔࠦ͠ɺ౥ࡌͯ͠ͳ͍͕ϩʔυϚοϓͰ͸
    ౥ࡌ༧ఆͷػೳͰԿ΋ݴΘΕͳ͔ͬͨ΋ͷ͸ɺͦ΋ͦ
    ΋ػೳ෇Ճ͢Δඞཁ͕ͳ͍ͱΘ͔Δɻ

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  18. ̐ͭͷ໰͍
    1.զʑ͕ղܾ͠Α͏ͱ͍ͯ͠Δ໰୊ʹফඅऀ͸ؾ͍ͮ
    ͍ͯΔ͔ʁ
    2.ղܾࡦ͕͋Ε͹ফඅऀ͸ͦΕΛങ͏͔ʁ
    3.զʑ͔Βങͬͯ͘ΕΔ͔ʁ
    4.ͦͷ໰୊ͷղܾࡦΛզʑ͸༻ҙͰ͖Δ͔ʁ

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