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THE LEAN STARTUP
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hacci
January 14, 2013
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THE LEAN STARTUP
hacci
January 14, 2013
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Transcript
THE LEAN STARTUP
ֶͼͷதؒඪ LEARNING MILESTONE
αΠΫϧλΠϜͷॖͱސ٬ʹର͢Δಎɺ େ͍ͳΔϏδϣϯͱɺ༷ʑͳϙΠϯτʹ͠ ྀ͘͠ͳ͕ΒʮݕূʹΑΔֶͼʯΛ௨ͯ͠ ըظతͳ৽Λ։ൃ͢Δํ๏ WHAT’S LEAN START UP ?
BUILD | MEASURE | LEARN
ͷ࠷దԽ TUNING THE ENGINE
PIVOT ઓུͷస
VISION ෆಈͷత
ࣦഊোɺ తʹ౸ୡ͢Δ ํ๏ΛֶͿνϟϯε
ىۀͱ ϚωδϝϯτͰ͋Δ
ΞΠσΞ͚̍ͭͩ࠾༻͢ ΔͷͰͳ͘େྔʹςε τɾݕূ͢ΔͷͰ͋Δ ̍ͭͷΞΠσΞͷ࠾༻ઓ૪ʹͳΔͱɺͦΕ࣏Ոͷ ੈքɻ࣏ࣾͷ্ख͍ਓؒͷҙࢥܾఆ͕௨ΔΑ͏ʹ ͳΔ
Ϧʔϯͳߟ͑ํʹ͓͚ΔՁ ͱɺސ٬ʹͱͬͯͷϝϦο τΛఏڙ͢ΔͷΛࢦ͠ɺͦ ΕҎ֎ͯ͢ແବͱߟ͑Δ ސ٬ͷΈΛֶͿͨΊʹͲ͏ͯ͠ඞཁ ͳͷҎ֎ͷྗͳ͍͍ͯ͘
ݕূʹΑΔֶͼ VALIDATED LEARNING
ઓུΛݕূ͢Δ࣮ݧ Կ͕ى͜Δͷ͔Λ༧͢ΔԾઆΛΈཱͯɺ༧ଌͱ࣮ ଌΛൺֱ͢Δɻ খ࣮͘͞ݧ͠ɺͦͷաఔͰඞཁͱͳΔސ٬ͱͷΓͱ Γɾސ٬ͷಈ͖Λ؍͢ΔɻఆྔతͳσʔλΛಘΔͩ ͚Ͱͳ͘ɺਵ͢ΔఆੑతͳֶͼΛݟಀ͞ͳ͍͜ͱɻ
ΞϯτϨϓϨφʔཱ͕ͯΔ͖Ծઆ VALUE HYPOTHESISɹՁԾઆ GROWTH HYPOTHESISɹԾઆ
VALUE HYPOTHESIS ސ٬͕͏Α͏ʹͳͬͨͱ͖ʹɺɾαʔϏε͕ຊ ʹՁΛఏڙͰ͖Δ͔൱͔Λஅ ސ٬ʹҙݟΛฉ͍ͯਫ਼ͷߴ͍͑ಘΒΕͳ͍ɻ࣮ݧ͕Ұ൪ߴਫ਼ͳ ͕͑ಘΒΕΔɻՁΛݟग़ͨ͠ͱஅͰ͖ΔࢦඪΛઃఆ͢Δ͜ͱɻ
GROWTH HYPOTHESIS ސ٬͕ɺɾαʔϏεΛͲ͏ͱΒ͑Δ͔Λஅ ΞʔϦʔΞμϓλʔ͔ΒϚδϣϦςΟͱͲͷΑ͏ʹ͕͍ͬͯ͘ͷ͔ɻޱίϛΛ ͷࢦඪͱ͢ΔͳΒɺԿਓ͕ޱίϛΛ͍͛ͯΔ͔Λܭଌ͢Δɻ͜͜Ͱ࣮ݧ ରऀΞʔϦʔΞμϓλʔΛ༻͍Δɻࣦഊʹ༰Ͱ͔ͭϑΟʔυόοΫΛ͘Ε Δɻ ࢦඪσʔλͷ݁Ռ͕͍߹ɺઓུʹ͕͋ΔͱΘ͔ΔɻͲ͏͢ΕվળͰ͖ Δͷ͔ఆੑతͳϑΟʔυόοΫΛΞʔϦʔΞμϓλʔʹٻΊΔ͖ɻ
࣮ݧͰ͋Δ ػೳΛ࠷খݶʹͯ͠ϓϩτλΠϓͰސ٬ʹͬͯΒ ͍ɺػೳ͕ෆ͍ͯ͠ΔͱݴΘΕͨػೳɺχʔζ͕ ͋Δ͜ͱΛࣔࠦ͠ɺࡌͯ͠ͳ͍͕ϩʔυϚοϓͰ ࡌ༧ఆͷػೳͰԿݴΘΕͳ͔ͬͨͷɺͦͦ ػೳՃ͢Δඞཁ͕ͳ͍ͱΘ͔Δɻ
̐ͭͷ͍ 1.զʑ͕ղܾ͠Α͏ͱ͍ͯ͠Δʹফඅऀؾ͍ͮ ͍ͯΔ͔ʁ 2.ղܾࡦ͕͋ΕফඅऀͦΕΛങ͏͔ʁ 3.զʑ͔Βങͬͯ͘ΕΔ͔ʁ 4.ͦͷͷղܾࡦΛզʑ༻ҙͰ͖Δ͔ʁ