Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
THE LEAN STARTUP
Search
hacci
January 14, 2013
87
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
THE LEAN STARTUP
hacci
January 14, 2013
More Decks by hacci
See All by hacci
Flashtouch
hacci
1
170
MINE sales document
hacci
2
59
動物用医薬品市場
hacci
2
180
Lean Workshop
hacci
0
66
プライベートエクイティ 6つの教訓
hacci
0
83
Featured
See All Featured
Introduction to Domain-Driven Design and Collaborative software design
baasie
1
990
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
360
31k
Principles of Awesome APIs and How to Build Them.
keavy
128
18k
How to audit for AI Accessibility on your Front & Back End
davetheseo
0
550
Building Adaptive Systems
keathley
44
3.2k
Pawsitive SEO: Lessons from My Dog (and Many Mistakes) on Thriving as a Consultant in the Age of AI
davidcarrasco
0
250
A Modern Web Designer's Workflow
chriscoyier
699
190k
The Hidden Cost of Media on the Web [PixelPalooza 2025]
tammyeverts
2
500
HDC tutorial
michielstock
2
880
Building Flexible Design Systems
yeseniaperezcruz
330
41k
Navigating Weather and Climate Data
rabernat
0
530
YesSQL, Process and Tooling at Scale
rocio
174
15k
Transcript
THE LEAN STARTUP
ֶͼͷதؒඪ LEARNING MILESTONE
αΠΫϧλΠϜͷॖͱސ٬ʹର͢Δಎɺ େ͍ͳΔϏδϣϯͱɺ༷ʑͳϙΠϯτʹ͠ ྀ͘͠ͳ͕ΒʮݕূʹΑΔֶͼʯΛ௨ͯ͠ ըظతͳ৽Λ։ൃ͢Δํ๏ WHAT’S LEAN START UP ?
BUILD | MEASURE | LEARN
ͷ࠷దԽ TUNING THE ENGINE
PIVOT ઓུͷస
VISION ෆಈͷత
ࣦഊোɺ తʹ౸ୡ͢Δ ํ๏ΛֶͿνϟϯε
ىۀͱ ϚωδϝϯτͰ͋Δ
ΞΠσΞ͚̍ͭͩ࠾༻͢ ΔͷͰͳ͘େྔʹςε τɾݕূ͢ΔͷͰ͋Δ ̍ͭͷΞΠσΞͷ࠾༻ઓ૪ʹͳΔͱɺͦΕ࣏Ոͷ ੈքɻ࣏ࣾͷ্ख͍ਓؒͷҙࢥܾఆ͕௨ΔΑ͏ʹ ͳΔ
Ϧʔϯͳߟ͑ํʹ͓͚ΔՁ ͱɺސ٬ʹͱͬͯͷϝϦο τΛఏڙ͢ΔͷΛࢦ͠ɺͦ ΕҎ֎ͯ͢ແବͱߟ͑Δ ސ٬ͷΈΛֶͿͨΊʹͲ͏ͯ͠ඞཁ ͳͷҎ֎ͷྗͳ͍͍ͯ͘
ݕূʹΑΔֶͼ VALIDATED LEARNING
ઓུΛݕূ͢Δ࣮ݧ Կ͕ى͜Δͷ͔Λ༧͢ΔԾઆΛΈཱͯɺ༧ଌͱ࣮ ଌΛൺֱ͢Δɻ খ࣮͘͞ݧ͠ɺͦͷաఔͰඞཁͱͳΔސ٬ͱͷΓͱ Γɾސ٬ͷಈ͖Λ؍͢ΔɻఆྔతͳσʔλΛಘΔͩ ͚Ͱͳ͘ɺਵ͢ΔఆੑతͳֶͼΛݟಀ͞ͳ͍͜ͱɻ
ΞϯτϨϓϨφʔཱ͕ͯΔ͖Ծઆ VALUE HYPOTHESISɹՁԾઆ GROWTH HYPOTHESISɹԾઆ
VALUE HYPOTHESIS ސ٬͕͏Α͏ʹͳͬͨͱ͖ʹɺɾαʔϏε͕ຊ ʹՁΛఏڙͰ͖Δ͔൱͔Λஅ ސ٬ʹҙݟΛฉ͍ͯਫ਼ͷߴ͍͑ಘΒΕͳ͍ɻ࣮ݧ͕Ұ൪ߴਫ਼ͳ ͕͑ಘΒΕΔɻՁΛݟग़ͨ͠ͱஅͰ͖ΔࢦඪΛઃఆ͢Δ͜ͱɻ
GROWTH HYPOTHESIS ސ٬͕ɺɾαʔϏεΛͲ͏ͱΒ͑Δ͔Λஅ ΞʔϦʔΞμϓλʔ͔ΒϚδϣϦςΟͱͲͷΑ͏ʹ͕͍ͬͯ͘ͷ͔ɻޱίϛΛ ͷࢦඪͱ͢ΔͳΒɺԿਓ͕ޱίϛΛ͍͛ͯΔ͔Λܭଌ͢Δɻ͜͜Ͱ࣮ݧ ରऀΞʔϦʔΞμϓλʔΛ༻͍Δɻࣦഊʹ༰Ͱ͔ͭϑΟʔυόοΫΛ͘Ε Δɻ ࢦඪσʔλͷ݁Ռ͕͍߹ɺઓུʹ͕͋ΔͱΘ͔ΔɻͲ͏͢ΕվળͰ͖ Δͷ͔ఆੑతͳϑΟʔυόοΫΛΞʔϦʔΞμϓλʔʹٻΊΔ͖ɻ
࣮ݧͰ͋Δ ػೳΛ࠷খݶʹͯ͠ϓϩτλΠϓͰސ٬ʹͬͯΒ ͍ɺػೳ͕ෆ͍ͯ͠ΔͱݴΘΕͨػೳɺχʔζ͕ ͋Δ͜ͱΛࣔࠦ͠ɺࡌͯ͠ͳ͍͕ϩʔυϚοϓͰ ࡌ༧ఆͷػೳͰԿݴΘΕͳ͔ͬͨͷɺͦͦ ػೳՃ͢Δඞཁ͕ͳ͍ͱΘ͔Δɻ
̐ͭͷ͍ 1.զʑ͕ղܾ͠Α͏ͱ͍ͯ͠Δʹফඅऀؾ͍ͮ ͍ͯΔ͔ʁ 2.ղܾࡦ͕͋ΕফඅऀͦΕΛങ͏͔ʁ 3.զʑ͔Βങͬͯ͘ΕΔ͔ʁ 4.ͦͷͷղܾࡦΛզʑ༻ҙͰ͖Δ͔ʁ