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Lean Workshop
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hacci
March 29, 2013
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Lean Workshop
hacci
March 29, 2013
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Transcript
1. ՝ͷબఆ
՝ͷબఆ ྑ͍ࣄۀςʔϚ͔Ͳ͏͔ʁ ʮ͑Λग़͢Ձ͕͋Δʯ ͔ͭ ʮ͑Λग़ͤΔʯ ྆ํΛຬ͍ͨͯ͠Δඞཁ͕͋Δ
ϙδγϣχϯάͱ՝ͷؔ ̍ͭͷςʔϚʹෳͷϙδγϣχϯά͕ଘࡏ ʮൃੜͨ͠Λݩʹ͢ʯ OR ʮ৽ͨͳͷΛΓͩ͢ʯ ͲͪΒΛݕূ͍ͯ͠Δͷ͔Λ໌֬ʹ
ɾαʔϏεݕ౼ < ՝ͷݟۃΊ ɾαʔϏεಛఆ՝ʹର͔ͯ͠͠ػೳ͠ͳ͍ ՝ͱιϦϡʔγϣϯ̍ηοτ ՝ΛݟۃΊΔલʹ ՝Λղ͖࢝Ίͯμϝ ʮͲ͏͍͏՝Λ͍࣋ͬͯΔͷ͔ʯ
՝ඞͣݴ༿ਤʹද͢ 1. ͕ࣗͲͷΑ͏ʹߟ͍͑ͯΔ͔֬ೝͰ͖Δ 2. ଞͷϝϯόʔ͕ͲͷΑ͏ʹߟ͍͑ͯΔ͔֬ೝͰ͖Δ 3. εςʔΫϗϧμʔ͕ͲͷΑ͏ʹߟ͍͑ͯΔ͔૬ҧ͕ݟ͍ͩͤΔ 4. ࠷ॳʹϢʔβʔͷ৺Λଊ͑Δͷݴ༿
2. ՝ׂͷجૅ
՝ׂͷجૅ 1. ొਓΛಛఆ͢Δ 2. ՝Λׂ͢Δʢొਓ͝ͱʹʣ 3. ସखஈΛಛఆ͢ΔʢݱࡏɺΞʔϦʔΞμϓλʔ͕͍ͬͯΔΞΫγϣϯʣ 4. ࠾༻ίετΛಛఆ͢ΔʢͲ͏ͬͨΒΓ͑ͯ͘ΕΔ͔ʣ
ొਓͷಛఆ ొਓ͝ͱʹ՝ҟͳΔ ొਓΛચ͍ग़͢
՝ͷׂ ex. γϟολʔ֗ͷ׆ੑԽ ɾαΠτ๚ऀΛ૿͍ͨ͠ ɾདྷళऀΛ૿͍ͨ͠ ɾߪೖऀ/དྷళऀΛ্͍͛ͨ ɾϦϐʔτΛ্͍͛ͨ ɾϓογϡܕͷηʔϧεΛ͔͚͍ͨ
՝ͷׂ ՝Ξϯέʔτμϝ ϝΠϯετϦʔϜϢʔβʔʹΞϯέʔτ ͱ͍͚ͬͯͳ͍ɻΈΜͳӕ͖ͭɻ ຊʹ࠾༻͢Δ͔Ͳ͏͔ผɻ
ସखஈΛಛఆ͢Δ ֤՝ʹର͢ΔݱࡏͷସखஈΛ୳Δ ɾαΠτ๚ऀΛ૿͍ͨ͠ɹ→ɹSEO/Adwords ɾདྷళऀΛ૿͍ͨ͠ɹ→ɹαΠτʹΫʔϙϯఴ ɾߪೖऀ/དྷళऀΛ্͍͛ͨɹ→ɹPOP࡞/λΠϜηʔϧ ɾϦϐʔτΛ্͍͛ͨɹ→ɹϙΠϯτΧʔυൃߦ ɾϓογϡܕͷηʔϧεΛ͔͚͍ͨɹ→ɹϝϧϚΨൃߦ ࣮ࡍʹସखஈΛ͍ͬͯΔਓ͔͠λʔήοτʹ͠ͳ͍ʂ ʮ͍·ݱঢ়Ͱಈ͍͍ͯΔਓʯ Կͯ͠ͳ͍ਓ/ങΘͳ͍ਓ
= ϊΠζ ૬खʹ͠ͳ͍ʂ Ϣʔβʔݱࡏ͢ͰʹऔΓΜͰ͍Δ͜ͱҎ֎θολΠʹऔΓ·ͳ͍
࠾༻ίετΛಛఆ͢Δ ͜Εཱ͕͠ͳ͍ͱϢʔβʔ࠾༻ͯ͘͠Εͳ͍ όϦϡʔ > ίετ ίετՁ͚֨ͩͰͳ͍
࠾༻ίετΛಛఆ͢Δ Ϣʔβʔ͕ߟ͑ΔʮίετʯҎԼ ɾ࠾༻ɺར༻ʹ͔͔ΔֹۚʢMoneyʣ ɾ࠾༻ɺར༻ʹ͔͔Δ࣌ؒʢTimeʣ ɾ࠾༻ɺར༻ʹ͔͔ΔखؒʢPassionʣ ɾ࠾༻ɺར༻ʹඞཁͳࣝʢSkillʣɿBtoB͕͜͜ಛʹॏཁ → ੑೳՁ֨ΑΓ؆୯ͳΦϖϨʔγϣϯͰ͋Δ͜ͱ͕θολΠ
࠾༻ίετΛಛఆ͢Δ ͭ·Γ ಘΒΕΔόϦϡʔ > ֹۚɺ࣌ؒɺखؒɺࣝͷίετ߹ܭ 4ͭͷίετͯ͢ͷ߹ܭͰ͋Δ͜ͱʹҙʂ
MVP
Minimum Viable Product ࠷খݶͷػೳͷΈΛࡌͨ͠ ʮBuild-Measure-LearnʯͷϑΟʔυόοΫϧʔϓ̍पΛ ྃͤ͞ΔͨΊʹඞཁͳ࠷ݶͷྗ → Ͱ͋Δඞཁͳ͍
͍Ζ͍Ζͳղऍ MVP = Experiment MVP = Validation
ࣦഊྫ ػೳΛݕ౼ ⊗ ػೳΛ࣮ ⊗ ػೳΛςετ ⊗ ػೳΛϦϦʔε ⊗ ϢʔβʔͷԠΛݟΔɹ×
ແବͳ ࣌ؒͱ࿑ྗ
BEST WAY ػೳԾઆΛݕ౼ ⊗ ػೳԾઆΛ࣮ݧ ⊗ ػೳΛςετ ⊗ ػೳΛϦϦʔε ⊗
ϢʔβʔͷԠΛݟΔ ࣮ݧ݁Ռ ͰΔ·Ͱ์ஔ ࠷খͷྗͱ࠷ Ͱ࣮ࢪͰ͖Δ खஈ=MVPΛͻͨ ͢Βߟ͑Δʂ
࠷ݶͷྗ=࣌ؒͰ࠷େݶͷݕূ݁ՌΛಘΔ͜ͱ मਖ਼͕༰қͳ͜ͱ ͍ํ͕Ұྎવͳ͜ͱ=γϯϓϧ
࣮ݧͷઈର݅ ԿΛূ໌͍ͨ͠ͷ͔ͷԾઆΛͬͯ ελʔτ͢Δ͜ͱ χʔζͷଘࡏ Ͳ͏͍͏ঢ়ଶʹͳͬͨΒχʔζ͕ݟ͑ͨͱ͍͑Δ͔ ԾઆΛݕূͰ͖Δঢ়ଶʹ͍ͬͯ͘ ࣮ݧΛ܁Γฦ͢ͱԾઆͷཱͯํ্͕खʹͳΔ
Ϣʔβʔ
՝ จষ͚ͩͰͳ͘ ͬͱϦονͳܗͷ όʔεσʔϝοηʔδΛ Χϯλϯʹ ૹΓ͍ͨ
ϙδγϣχϯά ແྉͰ େखϒϥϯυͷ ΪϑτΧʔυʹ ϝοηʔδΛఴ͑ͯ ଃΔ͜ͱ͕ग़དྷΔαʔϏε
ొਓ facebook user ⊗ όʔεσʔϝοηʔδΛૹΔਓ ⊗ ঁੑ 2o-30 ⊗ टݍࡏॅ
՝ͷׂ ᶃ ϝοηʔδΧʔυΛଞͷਓͱࠩผԽ͍ͨ͠ ᶄ όʔεσʔΠϕϯτΛΕͳ͍Α͏ʹ͍ͨ͠ ᶅ ͓ۚΛ͔͚ͳ͍ͰՁ͋ΔϓϨθϯτΛଃΓ͍ͨʢΠϯαΠτʣ ᶆ ϓϨθϯτબఆ͕େม
ସखஈ ᶃ ϝοηʔδΧʔυΛଞͷਓͱࠩผԽ͍ͨ͠ FBΞϓϦʢσίܥʣɾεϚϗΞϓϦʢLINEΧʔυͳͲʣ ᶄ όʔεσʔΠϕϯτΛΕͳ͍Α͏ʹ͍ͨ͠ FBΞϓϦɾεϚϗΞϓϦʢΧϨϯμʔܥʣ ᶅ ͓ۚΛ͔͚ͳ͍ͰՁ͋ΔϓϨθϯτΛଃΓ͍ͨ ʢΠϯαΠτʣ
ΧδϡΞϧΪϑτΛߪೖʢ҆ՁͳϓϨθϯτʣ / ΪϟβϦϯάܗࣜ ᶆ ϓϨθϯτબఆ͕େม ΪϑτΧλϩάΛߪೖɾૹ
࠾༻ίετɿmoney ϓϨθϯτۚ ˇ500-10,000 ⊗ free
࠾༻ίετɿtime ඞཁॴཁ͍࣌ؒ ᶃΧϨϯμʔΞϓϦͰੜ௨ ᶄϓϨθϯτબఆߪೖࢧʢECʣ ᶅσίϨʔγϣϯΞϓϦͰϝοηʔδΧʔυ࡞ ⊗ just install ippy! ᶃ௨ɹᶄΧʔυબɹᶅϝοηʔδ࡞
࠾༻ίετɿpassion ̏ͭͷΞϓϦ͕ඞཁ ᶃΧϨϯμʔΞϓϦ ᶄΪϑτECͰߪೖ ᶅσίϨʔγϣϯΞϓϦ ⊗ just ippy!
࠾༻ίετɿskill ̏ͭͷΞϓϦΛ͍͜ͳ͢ ߴ͍Ϧςϥγʔ ⊗ ୭ͰΧϯλϯʹ͑Δ ̏λοϓ
ΫϥΠΞϯτ
՝ ࣮ళฮ / ΦϯϥΠϯͷ ৽نސ٬Λ අ༻ରޮՌͷߴ͍ํ๏Ͱ ֫ಘ͍ͨ͠
ϙδγϣχϯά ιʔγϟϧϝσΟΞ্ͷ ίϛϡχέʔγϣϯΛϑοΫʹͨ͠ ৽نސ٬͕ళ಄Ͱߪೖ͢Δ·Ͱͷ ՌใुܕϚʔέςΟϯάπʔϧ
ొਓ ϒϥϯυᆝଛΛݏ͍ όϥϚΩܕΫʔϙϯΛ͑ͳ͍ େखϒϥϯυɾϦςʔϥʔ
՝ͷׂ ᶃ ιʔγϟϧϝσΟΞ্Ͱͷ࿐ग़ΞοϓɾೝΞοϓ ᶄ طଘސ٬ͷϦϐʔτߪೖଅਐ ᶅ ϩΠϠϦςΟͷߴ͘ͳΔ৽نސ٬ͷ֫ಘ
ସखஈ ᶃ ιʔγϟϧϝσΟΞ্Ͱͷ࿐ग़Ξοϓ ɾೝΞοϓ ϚεϝσΟΞΛͬͨ ࠂܝࡌʢTVɾࡶࢽɾwebʣ ᶄ طଘސ٬ͷϦϐʔτߪೖଅਐ ϝϧϚΨɾDMΛͬͨ ϓογϡϚʔέςΟϯά
ᶅ ϩΠϠϦςΟͷߴ͘ͳΔ৽نސ٬ͷ֫ಘ Adwordsʁ
࠾༻ίετɿmoney ϚεϝσΟΞࠂඅ ˇ1,000,000ʙ ⊗ ˇ 200 + ΪϑτΧʔυֹ໘ͷ20% ˇ700ʙ/ਓ
࠾༻ίετɿtime ඞཁॴཁ͍࣌ؒ ᶃഔମબఆ ᶄඅ༻ରޮՌଌఆʁ ᶅ࣍ճഔମબఆ = ͍PDCA ⊗ ϦΞϧλΠϜө ᶃళ಄ΦϖϨʔγϣϯ४උ
/ ECγεςϜಋೖɹᶄཧը໘Ͱ֬ೝཧ = ૣ͍PDCA
࠾༻ίετɿpassion ഔମબఆɾޮՌଌఆɾݕূ ᶃഔମɾπʔϧબఆ ᶄޮՌଌఆʁʢళฮɾECʣ ᶅ࣍ճഔମબఆ ⊗ ళฮɾECγεςϜಋೖ→ཧ ᶃΪϑτΧʔυ༰ࡦఆ ᶄళฮಋೖɾECγεςϜಋೖ ᶅΪϑτܝࡌཧ
࠾༻ίετɿskill ഔମબఆɾΣϒϚʔέςΟϯάͷ ߴ͍ࣝ or ཧళ͛ ⊗ ͲΜͳاۀͰΧϯλϯʹ࠾༻Ͱ͖Δ ΦϖϨʔγϣϯͱཧ ᶃόʔίʔυεΩϟϯ /
ίʔυʹΑΔళฮνΣοΫ ᶄཧը໘ͰҰݟͯ͠Θ͔Δར༻ঢ়گͱίετ