you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build: - AMP Websites - AMP Stories - AMP Ads - AMP emails
focus - Mobile suffers from slow, cluttered sites but AMP is here to fix this, it imporves the speed and performance of websites on Mobile. - User experience on Mobile is Enhanced
pages will have expanded exposure across the entire Google Mobile Search results page, like e-commerce, entertainment, travel, recipe sites and many more.”