FB for Small Business

Transcript

1. Facebook for Small Business & Nonprofits Dan Huynh Office of Business and Economic Development University of Minnesota
2. Why Facebook? 900+ Million Like and Comment On Average of 3.2 billion times every day Most powerful marketing: recommendations
3. Four Steps to Success on FB Step 1: Build Your Page Step 2: Connect With People Step 3: Engage Your Audience Step 4: Influence
4. 1: Build Your Page
5. Create a Facebook Page
6. Create Your First Post Successful posts are: Short: Posts between 100 and 250 characters get about 60% more likes, comments and shares Visual: Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively Optimized with Page Insights
8. 2: Connect with People
9. Getting ‘Likes’ Invite people you know, things to try: Explore the options under the Build Audience button Use the 'Invite Email Contacts' feature Promote your Page web address on marketing materials Download free Facebook table tents and stickers
10. Invite Email Contacts
11. Marketing Materials
12. Facebook Tents
13. 3: Engage Your Audience
14. “When you post content and have conversations on your Page, you’re building loyalty and creating opportunities to generate sales. Create content that will keep your audience interested.”
15. Post quality content regularly When people like your page, they’re saying they care They want to know what’s going on Post relevant content to keep them interested
16. How to Write Quality Posts Posts are relevant to your audience and business Succinct, friendly and conversational Photos and video = more engaging Ask questions, seek input Access to exclusive information/deals Be timely about posting current events/news
17. Schedule Your Posts Manage your time by preparing posts in advance and scheduling when they'll show on your Page
18. Tips to Manage Posts Organize Pin: Make your most important post stay at the top of your Page for 7 days Star: Highlight important stories by making them larger and more visible Hide: Hide posts that may no longer be relevant or just aren't as engaging
20. Tips to Manage Posts iPhone Application
21. Best Practice: Post at least 1 to 2 times per week so you stay top-of-mind and relevant to the people who like your Page.
22. Using Page Insights Which posts are working Overview of who is connected to your business Available once 30 people ‘Like’ your page
24. More Best Practices Continue to engage Address specific people Keep track of messages
25. 4: Influence Friends of Fans
26. Influence Friends of Fans When people interact with your Page, their friends can see it in their news feed as a story. Expand your audience by promoting stories about people engaging with your Page.
27. Encourage interaction Word of mouth is the strongest form of advertising When someone interacts with your business on Facebook it creates a story People can see when their friends endorse your business by liking your Page or connecting with it It can influence their own purchasing decisions
28. Encourage interaction Encourage people to check in at your business with a sign in your store, or by offering a special discount to people who check in Create events on your Page and invite people to join them Ask questions and create posts that encourage engagement Share exclusive information and deals that people are likely to want to pass along to their friends
29. Measure Results Use Page Insights Notice the posts that are the most shared and talked about. Sponsor these types of posts to encourage even more engagement See where your likes are coming from to understand how many people clicked Like
30. Four Steps to Success on FB Step 1: Build Your Page Step 2: Connect With People Step 3: Engage Your Audience Step 4: Influence