How to Build a Business on GitHub

A discussion on best practices surrounding GitHub’s ecosystem, and how you can leverage the platform to build a business. Learn how to integrate with GitHub using apps, actions, and the marketplace to solve pain points and provide for users.

Transcript

1. How to Build a Business on GitHub A look at the GitHub Ecosystem
2. @IAmHughes Thomas Hughes GitHub Inc.
3. Agenda • Why GitHub? • Forming an idea • Building a userbase • Building an integration • Common pain points • Best practices • Q&A
4. Why GitHub? Community According to The State of the Octoverse report for the last year (2018-2019): • 10m+ new developers joined GitHub's community • 40m+ total developers • 44m+ repositories created • 1.7m+ students learned to code on GitHub • Nearly 20k schools used GitHub in their curriculum
5. Why GitHub? Ecosystem • Robust REST API • Efficient GraphQL API • SaaS apps through GitHub and OAuth Apps • Serverless through GitHub Actions • Libraries and Frameworks • GitHub Marketplace
6. Forming an Idea • Commonalities in community pain points • Gain validity • Keep things simple • Gather feedback • Consider free licenses
7. Building a Userbase • Twitter feeds / social media • Subreddits • GitHub Community forums • Tech blogs
8. Building an Integration • GitHub Actions • OAuth and GitHub Apps • Creating a GitHub App - (UI Demo) • Octokit and Probot
9. Common Pain Points • Payment options (Stripe, GitHub Marketplace, etc) • Permissions • Licensing and Terms of Service • Clean documentation
10. Best Practices • Support multiple payment options • Focus on one platform • Limit your permissions • Consider a lawyer for legal documentation (protect yourself) • Keep things simple • Validate your solution and customer-base
11. Success Stories • Pull Panda • Semmle • Dependabot
12. Conclusion • Why GitHub? • Forming an idea • Building a user base • Common pain points • Best practices • Q&A
13. Additional Resources • GitHub Developer Docs • Difference between OAuth2 Apps and GitHub Apps • Octokit Libraries • Partner Engineering: (partnerengineering@github.com)
14. Questions?