アプリ間連携で 薬局・クリニックのユーザー 体験価値を最適化した話

Transcript

1. ΞϓϦؒ࿈ܞͰ ༀہɾΫϦχοΫͷϢʔβʔ ମݧՁ஋Λ࠷దԽͨ͠࿩ ʙ Medpeer iOS։ൃ ʙ  

2.  ࣗݾ঺հ
    ༀہΛࢧ͑ΔαʔϏεʮLBLBSJʯ
    LBLBSJͷ࢞ຓΞϓϦʮLBLBSJ
   GPS
   $MJOJDʯ
    LBLBSJͱLBLBSJ
   GPS
   $MJOJD࿈ܞ
    ࠷ޙʹ

   ΞδΣϯμ

3. ࣗݾ঺հ ࢢ઒Ѫ࣮ ϝυϐΞגࣜձࣾ
   ༀہ͓Αͼɺ
   ༀہΛར༻͢Δױऀ͞Μ޲͚ αʔϏεʮLBLBSJʯͷ
   J04։ൃ

4.  ࣗݾ঺հ
    ༀہΛࢧ͑ΔαʔϏεʮLBLBSJʯ
    LBLBSJͷ࢞ຓΞϓϦʮLBLBSJ
   GPS
   $MJOJDʯ
    LBLBSJͱLBLBSJ
   GPS
   $MJOJD࿈ܞ
    ࠷ޙʹ

   ΞδΣϯμ

5. LBLBSJ
   !kakari ͸ɺױऀ͞Μ͕ར༻͢ΔʮױऀΞϓϦʯͱༀہ͕ར༻͢Δ ʮༀہγεςϜʯ͔Βߏ੒͞Ε·͢ɻ ༀہγεςϜ ױऀΞϓϦ

6. ▪ kakariͷಛ௃͸ʮ͔͔Γ͚ͭԽʯͰ͢ɻ ʮༀہݕࡧػೳʯ ͕ͳ͍kakari͸ʮࣗࣾઐ༻ΞϓϦʯͷΑ͏ʹױऀ͞ΜʹનΊΒΕΔΑ͏ʹ ઃܭ͞Ε͍ͯ·͢ɻ 
   LBLBSJΛར༻͢Δʹ͸ɺ֤ళฮʹ෇൪͞ ΕͨLBLBSJༀہίʔυͷೖྗ͕ඞཁ
   ʢༀہݕࡧػೳ͸ͳ͍ʣ
   
   LBLBSJༀہίʔυΛೖྗ͢Δͱɺࣗళฮ ͷը໘͕લ໘ʹ޿͕Γʮࣗࣾઐ༻ͷΞϓ

   Ϧʯʹݟ͑Δɻ
   
   ళ಄Ͱ͸͡ΊͯLBLBSJΛμ΢ϯϩʔυ͠ ͨױऀ͞·ʢϦϦʔε௚ޙͷݱঢ়Ͱ͸΄΅ શһʣΛɺࣗࣾʹғ͍ࠐΉ͜ͱ͕Մೳʹɻ
   

7. ▪ kakariͷಛ௃͸ʮ͔͔Γ͚ͭԽʯͰ͢ɻ ʮༀہݕࡧػೳʯ ͕ͳ͍kakari͸ʮࣗࣾઐ༻ΞϓϦʯͷΑ͏ʹױऀ͞ΜʹનΊΒΕΔΑ͏ʹ ઃܭ͞Ε͍ͯ·͢ɻ 
   LBLBSJΛར༻͢Δʹ͸ɺ֤ళฮʹ෇൪͞ ΕͨLBLBSJༀہίʔυͷೖྗ͕ඞཁ
   ʢༀہݕࡧػೳ͸ͳ͍ʣ
   
   LBLBSJༀہίʔυΛೖྗ͢Δͱɺࣗళฮ ͷը໘͕લ໘ʹ޿͕Γʮࣗࣾઐ༻ͷΞϓ

   Ϧʯʹݟ͑Δɻ
   
   ళ಄Ͱ͸͡ΊͯLBLBSJΛμ΢ϯϩʔυ͠ ͨױऀ͞·ʢϦϦʔε௚ޙͷݱঢ়Ͱ͸΄΅ શһʣΛɺࣗࣾʹғ͍ࠐΉ͜ͱ͕Մೳʹɻ
   

8. ▪ kakariͷಛ௃͸ʮ͔͔Γ͚ͭԽʯͰ͢ɻ ʮༀہݕࡧػೳʯ ͕ͳ͍kakari͸ʮࣗࣾઐ༻ΞϓϦʯͷΑ͏ʹױऀ͞ΜʹનΊΒΕΔΑ͏ʹ ઃܭ͞Ε͍ͯ·͢ɻ 
   LBLBSJΛར༻͢Δʹ͸ɺ֤ళฮʹ෇൪͞ ΕͨLBLBSJༀہίʔυͷೖྗ͕ඞཁ
   ʢༀہݕࡧػೳ͸ͳ͍ʣ
   
   LBLBSJༀہίʔυΛೖྗ͢Δͱɺࣗళฮ ͷը໘͕લ໘ʹ޿͕Γʮࣗࣾઐ༻ͷΞϓ

   Ϧʯʹݟ͑Δɻ
   
   ళ಄Ͱ͸͡ΊͯLBLBSJΛμ΢ϯϩʔυ͠ ͨױऀ͞·ʢϦϦʔε௚ޙͷݱঢ়Ͱ͸΄΅ શһʣΛɺࣗࣾʹғ͍ࠐΉ͜ͱ͕Մೳʹɻ
   

9. ▪ kakariʹ͔͔Γ͚ͭༀہԽࢧԉ ᶃױऀࢹ఺㱺ױऀ͞Μ͕ར༻͢ΔༀہΛ1ͭʹʮߜΔʯ͜ͱ ᶄༀہࢹ఺㱺ױऀ͞Μʹͱͬͯ།Ұͷ͔͔Γ͚ͭༀہͱͯ͠ʮબ͹ΕΔʯ͜ͱ

10.  ࣗݾ঺հ
     ༀہΛࢧ͑ΔαʔϏεʮLBLBSJʯ
     LBLBSJͷ࢞ຓΞϓϦʮLBLBSJ
    GPS
    $MJOJDʯ
     LBLBSJͱLBLBSJ
    GPS
    $MJOJD࿈ܞ
     ࠷ޙʹ

    ΞδΣϯμ

11. LBLBSJγϦʔζ w ਍ྍ༧໿
    w νϟοτػೳ
    w ΦϯϥΠϯ਍ྍ
    w ΫϦχοΫ13 w

    ॲํͤΜૹ৴
    w νϟοτ૬ஊ
    w ిࢠ͓ༀखா
    w ෰ༀϑΥϩʔ

12.  ࣗݾ঺հ
     ༀہΛࢧ͑ΔαʔϏεʮLBLBSJʯ
     LBLBSJͷ࢞ຓΞϓϦʮLBLBSJ
    GPS
    $MJOJDʯ
     LBLBSJͱLBLBSJ
    GPS
    $MJOJD࿈ܞ
     ࠷ޙʹ

    ΞδΣϯμ

13. ▪ױऀ͞Μͷૢ࡞ίετΛܰݮ ʮࣗࣾઐ༻ΞϓϦʯͱͯ͠ɺױ ऀ͞ΜʹનΊΒΕΔΑ͏ʹઃܭͷ ͨΊɺༀہίʔυΛೖྗ͢Δૢ࡞ ͕ൃੜ͢Δ
    
    ৽نར༻࣌ʹױऀ͞Μͷ
    ࢯ໊͚ͩͰͳ͘ɺੑผ΍ɺ஀ੜ೔ ͳͲͷجຊ৘ใͷೖྗ͕ඞਢͰ͋ Δ
    

14. ࿈ܞਃ੥ɾঝೝ ॲํͤΜը૾ڞ༗ ͦͷଞ࿈ܞػೳ ॱ֦࣍େ ױऀ͞Μ ʲkakariҩༀ࿈ܞػೳʳ ▪ ʮkakariʯͱʮkakari for Clinicʯͷ࿈ܞΛ௨ͯ͠ɺ

    kakariʗkakari for ClinicͷՃໍҩྍػؔɾༀہؒͷҩༀ࿈ܞΛࢧԉ͍ͯ͠Δ
    

15. LBLBSJ͕ΠϯετʔϧࡁΈ
    ͔͔Γ͚ͭༀہΛ௥Ճ ࢦఆͨ͠ༀہͷࣝผࢠ LBLBSJ͕ະΠϯετʔϧ
    ৽نΞΧ΢ϯτσʔλΛ౉͢

16. func application(_ application: UIApplication, continue userActivity: NSUserActivity, restorationHandler: @escaping ([UIUserActivityRestoring]?)

    -> Void) -> Bool { return DynamicLinkService.perform(from: userActivity) } func application(_ app: UIApplication, open url: URL, options: [UIApplication.OpenURLOptionsKey: Any]) -> Bool { return DynamicLinkService.perform(from: url) } LBLBSJ"QQ%FMFHBUF

17. func application(_ application: UIApplication, continue userActivity: NSUserActivity, restorationHandler: @escaping ([UIUserActivityRestoring]?)

    -> Void) -> Bool { return DynamicLinkService.perform(from: userActivity) } func application(_ app: UIApplication, open url: URL, options: [UIApplication.OpenURLOptionsKey: Any]) -> Bool { return DynamicLinkService.perform(from: url) } LBLBSJ"QQ%FMFHBUF

18. func application(_ application: UIApplication, continue userActivity: NSUserActivity, restorationHandler: @escaping ([UIUserActivityRestoring]?)

    -> Void) -> Bool { return DynamicLinkService.perform(from: userActivity) } func application(_ app: UIApplication, open url: URL, options: [UIApplication.OpenURLOptionsKey: Any]) -> Bool { return DynamicLinkService.perform(from: url) } LBLBSJ"QQ%FMFHBUF

19. ಈ࡞֬ೝ

20. ಈ࡞֬ೝ

21.  ࣗݾ঺հ
     ༀہΛࢧ͑ΔαʔϏεʮLBLBSJʯ
     LBLBSJͷ࢞ຓΞϓϦʮLBLBSJ
    GPS
    $MJOJDʯ
     LBLBSJͱLBLBSJ
    GPS
    $MJOJD࿈ܞ
     ࠷ޙʹ

    ΞδΣϯμ

22. IT×ҩྍͷྖҬͰΞϓϦ։ൃ͢Δ΍Γ͕͍ ୭͔ʹتΜͰ΋Β͍͑ͯΔͱ͍͏͔֬ͳ࣮ײΛ࣋ͪͳ͕Β αʔϏεɾࣄۀ։ൃ͕ग़དྷΔ͜ͱ

23. J04ΤϯδχΞืू