アプリ間連携で 薬局・クリニックのユーザー 体験価値を最適化した話

iOSDC2021登壇資料です。

Transcript

1. ΞϓϦؒ࿈ܞͰ ༀہɾΫϦχοΫͷϢʔβʔ ମݧՁ஋Λ࠷దԽͨ͠࿩ ʙ Medpeer iOS։ൃ ʙ  
2.  ࣗݾ঺հ
    ༀہΛࢧ͑ΔαʔϏεʮLBLBSJʯ
    LBLBSJͷ࢞ຓΞϓϦʮLBLBSJ
   GPS
   $MJOJDʯ
    LBLBSJͱLBLBSJ
   GPS
   $MJOJD࿈ܞ
    ࠷ޙʹ ΞδΣϯμ
3. ࣗݾ঺հ ࢢ઒Ѫ࣮ ϝυϐΞגࣜձࣾ
   ༀہ͓Αͼɺ
   ༀہΛར༻͢Δױऀ͞Μ޲͚ αʔϏεʮLBLBSJʯͷ
   J04։ൃ
4.  ࣗݾ঺հ
    ༀہΛࢧ͑ΔαʔϏεʮLBLBSJʯ
    LBLBSJͷ࢞ຓΞϓϦʮLBLBSJ
   GPS
   $MJOJDʯ
    LBLBSJͱLBLBSJ
   GPS
   $MJOJD࿈ܞ
    ࠷ޙʹ ΞδΣϯμ
5. LBLBSJ
   !kakari ͸ɺױऀ͞Μ͕ར༻͢ΔʮױऀΞϓϦʯͱༀہ͕ར༻͢Δ ʮༀہγεςϜʯ͔Βߏ੒͞Ε·͢ɻ ༀہγεςϜ ױऀΞϓϦ
6. ▪ kakariͷಛ௃͸ʮ͔͔Γ͚ͭԽʯͰ͢ɻ ʮༀہݕࡧػೳʯ ͕ͳ͍kakari͸ʮࣗࣾઐ༻ΞϓϦʯͷΑ͏ʹױऀ͞ΜʹનΊΒΕΔΑ͏ʹ ઃܭ͞Ε͍ͯ·͢ɻ 
   LBLBSJΛར༻͢Δʹ͸ɺ֤ళฮʹ෇൪͞ ΕͨLBLBSJༀہίʔυͷೖྗ͕ඞཁ
   ʢༀہݕࡧػೳ͸ͳ͍ʣ
   
   LBLBSJༀہίʔυΛೖྗ͢Δͱɺࣗళฮ ͷը໘͕લ໘ʹ޿͕Γʮࣗࣾઐ༻ͷΞϓ Ϧʯʹݟ͑Δɻ
   
   ళ಄Ͱ͸͡ΊͯLBLBSJΛμ΢ϯϩʔυ͠ ͨױऀ͞·ʢϦϦʔε௚ޙͷݱঢ়Ͱ͸΄΅ શһʣΛɺࣗࣾʹғ͍ࠐΉ͜ͱ͕Մೳʹɻ
   
7. ▪ kakariͷಛ௃͸ʮ͔͔Γ͚ͭԽʯͰ͢ɻ ʮༀہݕࡧػೳʯ ͕ͳ͍kakari͸ʮࣗࣾઐ༻ΞϓϦʯͷΑ͏ʹױऀ͞ΜʹનΊΒΕΔΑ͏ʹ ઃܭ͞Ε͍ͯ·͢ɻ 
   LBLBSJΛར༻͢Δʹ͸ɺ֤ళฮʹ෇൪͞ ΕͨLBLBSJༀہίʔυͷೖྗ͕ඞཁ
   ʢༀہݕࡧػೳ͸ͳ͍ʣ
   
   LBLBSJༀہίʔυΛೖྗ͢Δͱɺࣗళฮ ͷը໘͕લ໘ʹ޿͕Γʮࣗࣾઐ༻ͷΞϓ Ϧʯʹݟ͑Δɻ
   
   ళ಄Ͱ͸͡ΊͯLBLBSJΛμ΢ϯϩʔυ͠ ͨױऀ͞·ʢϦϦʔε௚ޙͷݱঢ়Ͱ͸΄΅ શһʣΛɺࣗࣾʹғ͍ࠐΉ͜ͱ͕Մೳʹɻ
   
8. ▪ kakariͷಛ௃͸ʮ͔͔Γ͚ͭԽʯͰ͢ɻ ʮༀہݕࡧػೳʯ ͕ͳ͍kakari͸ʮࣗࣾઐ༻ΞϓϦʯͷΑ͏ʹױऀ͞ΜʹનΊΒΕΔΑ͏ʹ ઃܭ͞Ε͍ͯ·͢ɻ 
   LBLBSJΛར༻͢Δʹ͸ɺ֤ళฮʹ෇൪͞ ΕͨLBLBSJༀہίʔυͷೖྗ͕ඞཁ
   ʢༀہݕࡧػೳ͸ͳ͍ʣ
   
   LBLBSJༀہίʔυΛೖྗ͢Δͱɺࣗళฮ ͷը໘͕લ໘ʹ޿͕Γʮࣗࣾઐ༻ͷΞϓ Ϧʯʹݟ͑Δɻ
   
   ళ಄Ͱ͸͡ΊͯLBLBSJΛμ΢ϯϩʔυ͠ ͨױऀ͞·ʢϦϦʔε௚ޙͷݱঢ়Ͱ͸΄΅ શһʣΛɺࣗࣾʹғ͍ࠐΉ͜ͱ͕Մೳʹɻ
   
9. ▪ kakariʹ͔͔Γ͚ͭༀہԽࢧԉ ᶃױऀࢹ఺㱺ױऀ͞Μ͕ར༻͢ΔༀہΛ1ͭʹʮߜΔʯ͜ͱ ᶄༀہࢹ఺㱺ױऀ͞Μʹͱͬͯ།Ұͷ͔͔Γ͚ͭༀہͱͯ͠ʮબ͹ΕΔʯ͜ͱ
10.  ࣗݾ঺հ
     ༀہΛࢧ͑ΔαʔϏεʮLBLBSJʯ
     LBLBSJͷ࢞ຓΞϓϦʮLBLBSJ
    GPS
    $MJOJDʯ
     LBLBSJͱLBLBSJ
    GPS
    $MJOJD࿈ܞ
     ࠷ޙʹ ΞδΣϯμ
11. LBLBSJγϦʔζ w ਍ྍ༧໿
    w νϟοτػೳ
    w ΦϯϥΠϯ਍ྍ
    w ΫϦχοΫ13 w ॲํͤΜૹ৴
    w νϟοτ૬ஊ
    w ిࢠ͓ༀखா
    w ෰ༀϑΥϩʔ
12.  ࣗݾ঺հ
     ༀہΛࢧ͑ΔαʔϏεʮLBLBSJʯ
     LBLBSJͷ࢞ຓΞϓϦʮLBLBSJ
    GPS
    $MJOJDʯ
     LBLBSJͱLBLBSJ
    GPS
    $MJOJD࿈ܞ
     ࠷ޙʹ ΞδΣϯμ
13. ▪ױऀ͞Μͷૢ࡞ίετΛܰݮ ʮࣗࣾઐ༻ΞϓϦʯͱͯ͠ɺױ ऀ͞ΜʹનΊΒΕΔΑ͏ʹઃܭͷ ͨΊɺༀہίʔυΛೖྗ͢Δૢ࡞ ͕ൃੜ͢Δ
    
    ৽نར༻࣌ʹױऀ͞Μͷ
    ࢯ໊͚ͩͰͳ͘ɺੑผ΍ɺ஀ੜ೔ ͳͲͷجຊ৘ใͷೖྗ͕ඞਢͰ͋ Δ
    
14. ࿈ܞਃ੥ɾঝೝ ॲํͤΜը૾ڞ༗ ͦͷଞ࿈ܞػೳ ॱ֦࣍େ ױऀ͞Μ ʲkakariҩༀ࿈ܞػೳʳ ▪ ʮkakariʯͱʮkakari for Clinicʯͷ࿈ܞΛ௨ͯ͠ɺ kakariʗkakari for ClinicͷՃໍҩྍػؔɾༀہؒͷҩༀ࿈ܞΛࢧԉ͍ͯ͠Δ
    
15. LBLBSJ͕ΠϯετʔϧࡁΈ
    ͔͔Γ͚ͭༀہΛ௥Ճ ࢦఆͨ͠ༀہͷࣝผࢠ LBLBSJ͕ະΠϯετʔϧ
    ৽نΞΧ΢ϯτσʔλΛ౉͢
16. func application(_ application: UIApplication, continue userActivity: NSUserActivity, restorationHandler: @escaping ([UIUserActivityRestoring]?) -> Void) -> Bool { return DynamicLinkService.perform(from: userActivity) } func application(_ app: UIApplication, open url: URL, options: [UIApplication.OpenURLOptionsKey: Any]) -> Bool { return DynamicLinkService.perform(from: url) } LBLBSJ"QQ%FMFHBUF
17. func application(_ application: UIApplication, continue userActivity: NSUserActivity, restorationHandler: @escaping ([UIUserActivityRestoring]?) -> Void) -> Bool { return DynamicLinkService.perform(from: userActivity) } func application(_ app: UIApplication, open url: URL, options: [UIApplication.OpenURLOptionsKey: Any]) -> Bool { return DynamicLinkService.perform(from: url) } LBLBSJ"QQ%FMFHBUF
18. func application(_ application: UIApplication, continue userActivity: NSUserActivity, restorationHandler: @escaping ([UIUserActivityRestoring]?) -> Void) -> Bool { return DynamicLinkService.perform(from: userActivity) } func application(_ app: UIApplication, open url: URL, options: [UIApplication.OpenURLOptionsKey: Any]) -> Bool { return DynamicLinkService.perform(from: url) } LBLBSJ"QQ%FMFHBUF
19. ಈ࡞֬ೝ
20. ಈ࡞֬ೝ
21.  ࣗݾ঺հ
     ༀہΛࢧ͑ΔαʔϏεʮLBLBSJʯ
     LBLBSJͷ࢞ຓΞϓϦʮLBLBSJ
    GPS
    $MJOJDʯ
     LBLBSJͱLBLBSJ
    GPS
    $MJOJD࿈ܞ
     ࠷ޙʹ ΞδΣϯμ
22. IT×ҩྍͷྖҬͰΞϓϦ։ൃ͢Δ΍Γ͕͍ ୭͔ʹتΜͰ΋Β͍͑ͯΔͱ͍͏͔֬ͳ࣮ײΛ࣋ͪͳ͕Β αʔϏεɾࣄۀ։ൃ͕ग़དྷΔ͜ͱ
23. J04ΤϯδχΞืू