IF_2015_abstract

Transcript

1. WHAT IF IN ITALY WE STARTED TO SPEAK ABOUT CREATIVITY AGAIN? IF! ITALIANS FESTIVAL 2015
2. WHEN November 2015 05. 06. 07.
3. WHAT An ITALIAN FESTIVAL with an INTERNATIONAL APPROACH to advertising in all its forms. Three days of SPEECH | WORKSHOP | BUSINESS SEMINAR | EVENT | AWARD to demonstrate the value of creativity as a driver for business.
4. IF! ITALIANS FESTIVAL is promoted by: WHO ADCI | Italian Art Directors Club The club that brings together the best creative advertiser in Italy ASSOCOM The association of the most important Italian companies in communication
5. WHERE IF! will be hosted at TEATRO FRANCO PARENTI. This is one of the most prestigious location in MILAN of aggregation, characterized by large modern and functional spaces, located in the city center.
6. SUK: ADCI AWARDS short list SALA GRANDE: SPEECH | TALK SHOW | CONCERT SALA A: SPEECH | DEMO | MASTERCLASS SALA BLU: WORKSHOP SALA SEMINAR: BUSINESS SEMINAR LOUNGE: MEETING | PR | LOUNGE SALA BIANCA: PRESS, PR AREA, MEETING POINT FOYER: FOOD AREA, MEETING POINT, MAKERS’MALL SPACES & ROOM
7. Talk Show Speech Business Seminar Workshop Round Table Entertainment Show Award FORMATS
8. TALK SHOW TIMING Around 1 hour SUBJECT Main topics with multiple voices TOOLS A chairman, great quality projections and audio, internet connection TALK SHOW
9. FORMATS SPEECH TIMING Around 30 minutes SUBJECT Inspiring talks around advertising and other forms of communication TOOLS A speaker, great quality projections and audio, internet connection
10. TIMING: from 4 to 8 hours SUBJECT: Relevant topics Skills & Tools to improve your business TOOLS: Equipped and comfortable room BUSINESS SEMINAR
11. WORKSHOP TIMING: Around 4 hours SUBJECT: Analyzed themes Education | Inspiration | Creation TOOLS: Equipped and comfortable room
12. TIMING: Around 1 hour SUBJECT: Inspiring topics Comparison between reality - Institutions TOOLS: Ideas | Inspiration | Debate ROUND TABLE
13. 1 INSPIRATIONAL SPEECH With a Google’s Leader 1 WORKSHOP PRO Relevant contents and professional skills 1 GOOGLE EVENT GOOGLE CONTENT
14. DOUBLE CLICK 1 INSPIRATIONAL SPEECH With a Double Click’s Leader DOUBLE CLICK EVENT
15. AWARD ADCI AWARDS The award for Italian creative excellence. The most coveted of all creatives. BEST AGENCY TO WORK Assocom recognizes the quality of the italian agencies, wich is not only expressed by the award-winning campaigns. BEST CLIENT Without a good customer there can not be a great idea. And in the official festival the best creativity should be rewarded.
16. GUESTS Creative Directors Authors Writers Advertiser
17. SPEAKERS 2014 Michael Yapp Pete Blackshaw Rob Newlan Francesco Morace Bill Derrenger Lee Clow Bruno Bertelli Anuraag Trikha Mark Holden Lapo Elkann Massimiliano Chiesa Federico Brugia Luigi Pane Ali Ali Cristina Tajani Filippo del Corno Roberto Arditti Massimo Russo Mark Tungate Tony & Ross Marcel Loko Karen Corrigan Ignari Girò Christina Knight Simon Whalley Bruno Bertelli Luca Scotto Sergio Rodriguez Gianpietro Vigorelli Blue & Joy Gianrico Carofiglio Walter Fontana Sergio Spaccavento Herbet Ballerina Stefano Rasi Marco Casale Bruno Zamborlin Alfredo Accatino Mario Viscardi Gilles Morange Federico Gusman Dino Lupelli Cosimo Orban Massimo Temporelli Fabrizio Paschina Luca Ballarini
18. WORKSHOP&AREA PRO 2014 Raul Montanari Gaetano Grizzanti Studio XXY Alessandro Loro Daniela della Riva Andrea Rogani Paolo Ferrarini Marianna Ghirlanda Luca Pannese Luca Lorenzin Luigi Centenaro Massimo Guastini Daniela Piscitelli Emanuele Nenna Paolo Iabichino Matteo Sarzana Bruno Pellegrini Giovanna Maggioni Salvatore Sagone Giuseppe Domingo Romano Stefano Pozzo Damiano Miotto Josè Bagnarelli Enzo Marazzi Marco Andreolini Jacopo Pasquini Karim Bartoletti Nicola Lampugnani Betty Codeluppi Giuseppe Mastromatteo Giorgio Bonifazi Andrea Concato Vittorio Bucci Luigi Accordino Stefano Spadini Carlo Momigliano
19. Show Portfolio Night Youtuber on Stage Entertainment EVENTS
20. EVENTS The brief Show Director’s Battle ADCI Award Expo Award SHOW
21. PORTFOLIO NIGHT THE GREAT FRIDAY BY ENZO A casual evening where Creative Directors meet, listen and advise aspiring young advertising in the memory of one of the great missing members: ENZO BALDONI. PORTFOLIO NIGHT
22. Some of Creators of YouTube’s most successful go on stage, to entertain and tell their incredible stories of success. YOUTUBERS ON STAGE
23. EVENTS Communication and entertainment go hand in hand. After each day’s of work and inspiration, the theater turns in a space for entertainment with music, drinks and relax Area. Every evening an event, and a final party saturday night, with DJset, to celebrate the closing of the festival till late. ENTERTAINMENT
24. NUMBERS Web site Social media tools Public&Contents
25. WEB SITE italiansfestival.it Audience Size: 23.089 Visite: 33.730 Page view: 113.643 *DATA DURING FIRST WEEK OF FESTIVAL
26. SOCIAL MEDIA TOOLS FACEBOOK: 3.629 friends TWITTER: 647 followers GOOGLE +: 23.102 followers | 120.272 views
27. PUBLIC & CONTENTS “THE CREATIVENESS IS THE ANSWER TO OVERCOME PARALYSIS” 3 DAYS | 100 GUEST | 70 EVENTS 4.000 PUBLIC PRESENCES | 600 PASS PRO
28. WHO HAS TALKED ABOUT US 360COM | 6E20.IT | ADVERTISER.IT | ADVEXPRESS.IT + ADVEXPRESS.TV | AFFARITALIANI.IT | AGORAMAGAZINE.IT | ARCHILOVERS.COM | ARTE.IT | ARTICOLOFEMMINILE.IT | ARTRIBUNE.COM | ASSODIGITALE.IT | BRAND NEWS | CLUB MILANO + CLUBMILANO.NET | CORRIEREDELWEB.IT | CORRIEREINNOVAZIONE.IT | CORRIERENAZIONALE.IT | DAILY MEDIA | DAILY NET | DIARIODELWEB.IT | EASYEXPO.IT| EDITORPRESS.IT | ELECTRONIQUE.IT | ENGAGE.IT + ENGAGE MAG | E20EXPRESS.IT | EVENTIATMILANO.IT | EVENTREPORT.IT | GAZZETTADELLOSPORT.IT | GENTE | GIORNALERADIO.IT | I-D.VICE.COM | IDEEIDEAS.IT | INSIDEMARKETING.IT | ITALIA OGGI
29. 360 COM | DAILY MEDIA | ITALIA TODAY ADV ABOUT US | Best of...
30. TUTTOMILANO | LA REPUBBLICA | WIRED | VANITY FAIR ABOUT US | Best of...
31. ZERO | ARTRIBUNE | IL SOLE 24 ORE ABOUT US | Best of...
32. TEAM EDITORIAL AND ORGANIZE COMMITTEE Emanuele Nenna | ASSOCOM _ Alessandra Lanza | ASSOCOM _ Davide Boscacci | ADCI _ Nicola Lampugnani | ADCI COORDINATION AND CONSULTANCY Dino Lupelli | ELITA IMAGE COORDINATION AND COMMUNICATION TOOLS Francesco Guerrera PRESS OFFICE Annalaura Giorgio | Alessandro Turchi STAFF & ROLES