User-friendly SEO Shifting Focus from Search Engines to Your User's Needs

In her talk, Preeti talks about building a holistic strategy that includes more than SEO. She'll encourage you to think wider than the walls of SEO and be where your users are. She'll share how doing this can help you gain their trust, and how this strategy can shift your focus from overemphasizing Google to actually helping your users.

Transcript

1. P Packted User-friendly SEO: Shifting Focus from Search Engines to Your User's Needs Preeti Gupta Founder and SEO, Packted Raising funds for AKA Don’t just be on Google
2. P Packted preeti-gupta-seo/ The three main questions we’re covering Why shouldn’t I be just on Google? 1. Where else should I be? 2. How can it help me? 3.
3. P Packted preeti-gupta-seo/ Let’s start with Why shouldn’t I be just on Google? 1.
4. P Packted preeti-gupta-seo/ a. It's important to diversify your web presence
5. P Packted preeti-gupta-seo/ Reduce your dependence on Google
6. P Packted preeti-gupta-seo/ b. Traffic is not the goal
7. P Packted preeti-gupta-seo/ The goal is to be helpful and build trust
8. P Packted preeti-gupta-seo/ c. Not all users start their journey from Google
9. P Packted preeti-gupta-seo/ People use social media as search engines
10. P Packted preeti-gupta-seo/ 75% of B2B buyers use social media to make buying decisions Source: https://business.linkedin.com/sales-solutions/social-selling
11. P Packted preeti-gupta-seo/ Recommendations from friends are more trustworthy
12. P Packted preeti-gupta-seo/ d. The competition on Google is crazy
13. P Packted preeti-gupta-seo/ Becoming an authority on Google takes time imgflip.com
14. P Packted preeti-gupta-seo/ SEO can take up to 2 years
15. P Packted preeti-gupta-seo/ 2. Where else should I be?
16. P Packted preeti-gupta-seo/ a. Identify where your users spend the most time
17. P Packted preeti-gupta-seo/ Conduct Research
18. P Packted preeti-gupta-seo/ b. New (and less common) platforms
19. P Packted preeti-gupta-seo/ Connect better with your audience
20. P Packted preeti-gupta-seo/ c. Location-specific apps
21. P Packted preeti-gupta-seo/ Locally based platforms
22. P Packted preeti-gupta-seo/ c. Communities
23. P Packted preeti-gupta-seo/ Offline communities Online communities
24. P Packted preeti-gupta-seo/
25. P Packted preeti-gupta-seo/ 3. How can it help me?
26. P Packted preeti-gupta-seo/ a. Word of mouth
27. P Packted preeti-gupta-seo/ 88% of people most trust recommendations from people they know Source: https://www.nielsen.com/wp-content/uploads/sites/2/2021/11/2021-Nielsen-Trust-In-Advertising-Sell-Sheet.pdf
28. P Packted preeti-gupta-seo/ Higher conversion rates
29. P Packted preeti-gupta-seo/ b. Repeat customers
30. P Packted preeti-gupta-seo/ New customers are harder to acquire than retain
31. P Packted preeti-gupta-seo/ Higher Customer Lifetime Value (CLV)
32. P Packted preeti-gupta-seo/ b. Competitive advantage
33. P Packted preeti-gupta-seo/ Increase your reach where competitors aren't yet present
34. P Packted preeti-gupta-seo/ Key takeaways Diversify your web presence Be where your users are Be helpful and build trust with them
35. P Packted ilovechoclates_ preeti-gupta-seo/ Follow along to make your web presence more user-centric Packted.com
36. P Packted I am Preeti Gupta 🌸✨ Founder and SEO, Packted Featured on Sitebulb, Moz, iPullRank and more Love taking a user-centric approach to everything @ilovechoclates_@seocommunity.social Thanks! preeti@packted.com