Japan Direction Association & ILY.＃03：デザインとコミュニケーション：ワークショップデザイン

αʔϏεσβΠϯγϦʔζ ϫʔΫγϣοϓσβΠϯ 2018.11.03 ೔ຊσΟϨΫγϣϯڠձ

!2 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc େ಺ᴴՏ HARUKA
OHUCHI Ph.D in Astrophysics ILY. inc: Chief consultant

!3 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN Series
ˌ01ɿσβΠϯͱ্ྲྀ޻ఔɿίϯηϓτઃܭͱσβΠϯఏҊ ˌ02ɿσβΠϯͱςΫϊϩδʔɿςΫϊϩδʔΛຯํʹ͢Δ ˌ03ɿσβΠϯͱίϛϡχέʔγϣϯɿϫʔΫγϣοϓσβΠϯ ˌ04ɿσβΠϯͱະདྷɿσβΠϯܦӦͱσβΠϯͷະདྷ

!4 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Workshop͸DESIGNͷཁͰ͋Δ Non
DESIGNED Workshop͸࣌ؒట๮Ͱ͋Δ

!5 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN design
DESIGN

޿ٛͰͷઃܭ ݟͨ໨ͷඒ͠͞ DESIGN

!7 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Goal WS
DESIGN - Workshopͷ෼ྨͱ໨తΛ஌Δ - WorkshopͷऔΓೖΕํΛ஌Δ - Workshopͷख๏Λ஌Δ - WorkshopΛσβΠϯ͢Δ

!8 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Goal Tips
many

!9 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Today's talk
Introduction About ILY. inc WSͷ෼ྨ Workshop Skilles Client WS Seminar WS Ideation WS ϫʔΫγϣοϓ ϫʔΫγϣοϓ

!11 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN Consulting
& Creative agency. About ILY. inc

!12 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc CEO-DESIGNER /
tsujiharasaki ϏδωεɾαʔϏεσβΠϯ696*σβΠϯ σβΠϯίϯαϧςΟϯά σβΠϯϒϥϯσΟϯάετʔϦʔσβΠϯ σβΠϯڭҭ ΞʔτσΟϨΫγϣϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE CSO-Business DESIGNER & Development / iwai kazuki ϏδωεɾαʔϏεσβΠϯϓϩδΣΫτϚ ωδϝϯτ XFCσΟϨΫγϣϯXFCϓϩϞʔγϣϯਓࡐ Ϛωδϝϯτ ࣾһݚमɾڭҭ'JOBODF PHOTOGRAPHER-designer / homma mihoko ܳज़ֶࣸਅΞʔτσΟϨΫγϣϯ ϒϥϯσΟϯάσβΠϯσβΠϯڭҭ ετʔϦʔσβΠϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE DIRECTOR-designer / yoshikawa akane ϓϩδΣΫτϚωδϝϯτXFCσΟϨΫγϣϯ ࣸਅฤूɾϥΠςΟϯάϚφʔڭҭɾݚम άϥϑΟοΫσβΠϯQBQFS XFCBQQϑϩϯτ ΤϯυίʔσΟϯά SCIENTIST-consultant / ohuchi haruka Ph.D σʔλαΠΤϯεఱจ෺ཧֶ ࢢ৔ௐࠪ69σβΠϯϒϥϯυσβΠϯ ઓཱུҊΤϯδχΞϦϯάϥΠςΟϯά Director-consultant / kawamura satsuki ΫϦΤΠςΟϒσΟϨΫγϣϯ XFCσΟϨΫγϣϯ 69σβΠϯϓϩϞʔγϣϯϚωʔδϟʔ About ILY. inc

!13 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Research Plan
DESIGN develop Growth ઓུɾاը ௐࠪɾώΞϦϯά ઃܭ ։ൃɾ࣮૷ ޿ใɾվળ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved chapter : #00 title: *-:ʹ͍ͭͯ"#06564 Developm ent DESIGN PR Growth Hack Plan ઓུɾاը ઃܭ ։ൃ એ఻ɾ޿ࠂ վળɾ1%$" Consulting Creative αʔϏεσβΠϯ 696*σβΠϯ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ϓϩμΫτσβΠϯ ΠϯςϦΞ ΤΫεςϦΞઃܭ άϥϑΟοΫσβΠϯ QBQFS XFC BQQ BOEBE σβΠϯίϯαϧςΟϯά ϏδωεσβΠϯ ࢢ৔ௐࠪɾσʔλ෼ੳ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ίϯηϓτσβΠϯ ϚʔέςΟϯάσβΠϯ ϢʔβϏϦςΟϦαʔν ώΞϦϯάɾίϛϡχέʔγϣϯઃܭ About ILY. inc

!14 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc CASE 1
About ILY. inc

!15 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY.
inc

inc

!18 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc CASE 2
About ILY. inc

!19 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ޿ౡࢢɿجொϓϩδΣΫτ About
ILY. inc

inc

!21 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͲΜͳ ϓϩδΣΫτʁ
ԿΛ ΍͍ͬͯΔͷʁ ࣗ෼͕ࢀՃ͢Δ ҙ͕ٛ͋Δ ࣍ͷΞΫγϣϯ͸ Ͳ͏ͨ͠Β͍͍ʁ ଞʹͲΜͳਓ͕ ࢀՃ͍ͯ͠Δ ΜͩΖ͏ʁ ଞʹ͸ͲΜͳ Πϕϯτ͕ ͋ΔΜͩΖ͏ʁ ͜ͷΠϕϯτ͸ ڵຯ͕͋Δ͔Β ΋͏Ұ౓ߦͬͯΈΑ͏ ࢀՃऀಉ࢜Ͱ ܨ͕Γ͍ͨ STORY SYMBOL SYSTEM ؔ࿈Πϕϯτ͕ Θ͔Γ΍͍͢ ࢀՃಈػΛ ࣋ͪଓ͚ΒΕΔ ώΞϦϯάͱϫʔΫγϣοϓʹΑΔ ίϛϡχέʔγϣϯσβΠϯ About ILY. inc

inc

!23 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc #57B433 #231815
#FFFFFF About ILY. inc

inc

inc CASE 3

!26 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2ɿ৽͍͠ࡿͷσβΠϯʁ About
ILY. inc

!27 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2ɿ৽͍͠ࡿͷσβΠϯʁ About
ILY. inc

!28 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ʮࡿͷσβΠϯ͸ӍͷσβΠϯʯ "ɿӍΛײ͡ΒΕΔࡿ
2ɿ৽͍͠ࡿͷσβΠϯʁ About ILY. inc

inc

!34 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc LOGICAL Approach
DESIGN Approach ՝୊͔Βͷԋ៷ σʔλɾػೳத৺ ࿦ཧతҰ؏ੑ ՝୊ͷ࠶ఆٛ ਓؒத৺ $SFBUJWF+VNQ About ILY. inc

!36 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Why Workshop?
Workshop Categories

!37 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Workshop Categories
Seminar Workshop Ideation Workshop Client Workshop

Seminar Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ର৅

Seminar Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ؀ڥ ϐβ#(. Ͳ͜Ͱ΋ ձٞࣨ ର৅

Seminar Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ؀ڥ ϐβ#(. Ͳ͜Ͱ΋ ձٞࣨ ௿ ߴ த ର৅ ࣗ༝౓

Seminar Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ؀ڥ ϐβ#(. Ͳ͜Ͱ΋ ձٞࣨ ௿ ߴ த ର৅ ࣗ༝౓ ੒ޭ཰ ߴ ௿ த

Seminar Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ؀ڥ ϐβ#(. Ͳ͜Ͱ΋ ձٞࣨ ௿ ߴ த ର৅ ࣗ༝౓ ੒ޭ཰ ߴ ௿ த ϙΠϯτ ϑϨʔϜϫʔΫ ࣄલ४උ ਐߦମௐ

Seminar Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ؀ڥ ϐβ#(. Ͳ͜Ͱ΋ ձٞࣨ ௿ ߴ த ର৅ ࣗ༝౓ ੒ޭ཰ ߴ ௿ த ໨త ମݧ ૑଄ ߹ҙ ϙΠϯτ ϑϨʔϜϫʔΫ ਐߦମௐ ࣄલ४උ

!45 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Seminar WS
Seminar Workshop ϑϨʔϜϫʔΫΛମݧ͢Δ84 ༻ҙ͞Εͨ݁࿦ʹࣗൃతʹؾͮ͘ ༗༻ੑΛೝࣝͤ͞Δ ϙδςΟϒͳମݧ

!47 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ 1.
֤ςʔϒϧ͝ͱʹ1ਓ2෼Ͱࣗݾ঺հ (10෼) ɹ- ࣗ෼ͷ঺հ ɹ- ࢓ࣄɾࣄۀͷ঺հ ɹ- աڈʹࢀՃͨ͠WSͷྑ͍ࢥ͍ग़ ɹ- ڵຯ͕͋Δ͜ͱɺࠔ͍ͬͯΔ͜ͱ 2. ϒϨετ(10෼) ɹ- ࣍ϖʔδͷςʔϚʹ͍ͭͯΞΠσΞΛग़͢×3ճ ɹ- ৽͍͠ͱࢥͬͨΞΠσΞΛબͿ

!48 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ ςʔϚ1ɿ
ྑ͍ΞΠσΞΛੜΉํ๏

άϧʔϓͰྑ͍ΞΠσΞΛੜΉͨΊͷ WS΍ϑΝγϦςʔγϣϯͷ޻෉

ςʔϚ3ɿ ͍·ऩӹੑͷߴ͍ΞΠσΞ͕ੜ·ΕΔͨΊͷ ϙετΠοτͱϖϯͷ࢖͍ํ !50 ILY. DESIGN direction COPYRIGHT 2018 ILY.
inc ϫʔΫγϣοϓ

ྑ͍ΞΠσΞΛੜΉํ๏ ςʔϚ2ɿ άϧʔϓͰྑ͍ΞΠσΞΛੜΉͨΊͷ WS΍ϑΝγϦςʔγϣϯͷ޻෉ ςʔϚ3ɿ ͍·ऩӹੑͷߴ͍ΞΠσΞ͕ੜ·ΕΔͨΊͷ ϙετΠοτͱϖϯͷ࢖͍ํ

!52 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Tips 1SPCMFNͱ4PMVUJPOͷந৅౓͸தఔ౓ʹઃఆ
Seminar WS

DESIGN Approach ՝୊͔Βͷԋ៷ σʔλɾػೳத৺ ࿦ཧతҰ؏ੑ ՝୊ͷ࠶ఆٛ ਓؒத৺ $SFBUJWF+VNQ Seminar WS Tips ۩ମԽ͸ϩδΧϧʹɺந৅Խ͸σβΠϯతʹ

Tips 4 Steps for Seminar WS ϑϨʔϜϫʔΫ ͷఏࣔ Workshop ؾ͖ͮ ݁࿦ͷఏࣔ 84͸࠲ֶͷ࣮ફฤͰ΋͋Γɺ݁࿦ͷಋೖͰ΋͋Δ

!57 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Review #01
ୈҰճΛྫʹ͠·͢

!58 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Introduction About
ILY. inc DESIGNͷ໾ׂ ٳܜ DESIGN direction σβΠϯσΟϨΫγϣϯͷ໾ׂ σβΠϯεΩϧ Service DESIGN UX Concept ϫʔΫγϣοϓᶄ ϫʔΫγϣοϓᶃ Review #01

޿ٛͰͷઃܭ ݟͨ໨ͷඒ͠͞ Review #01

޿ٛͰͷઃܭ ݟͨ໨ͷඒ͠͞ DESIGN اۀՁ஋ΛߴΊΔͨΊͷ૑଄తΞϓϩʔν Review #01

DESIGN Approach ՝୊͔Βͷԋ៷ σʔλɾػೳத৺ ࿦ཧతҰ؏ੑ ՝୊ͷ࠶ఆٛ ਓؒத৺ $SFBUJWF+VNQ Review #01

!62 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 1. ֤ςʔϒϧ͝ͱʹ1ਓ2෼Ͱࣗݾ঺հ
(10෼) ɹ- ࣗ෼ͷ঺հ ɹ- ࢓ࣄɾࣄۀͷ঺հ ɹ- σβΠϯͰڵຯ͕͋Δ͜ͱɺࠔ͍ͬͯΔ͜ͱ 2. ࣄۀεέον(15෼) ɹ- ֤ςʔϒϧ͔Β1ਓબͼɺࣄۀ಺༰ΛώΞϦϯά ɹ- ࣄۀεέονγʔτʹࣄۀ಺༰Λهೖ Review #01

!64 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc %&."&͘Μ ण࢘ͷग़લΞϓϦʮ%&."&͘Μʯ
৯΂͍ͨण࢘Λ5"1 Ұ؏ͣͭण࢘Λ஫จͰ͖Δʂ 64&3 ৬ਓ ஫จ ܾࡁ ৘ใ ྉۚ 4VTIJ ਢ઒ࢤอࡀ ಠ਎ɺҰਓ฻Β͠ 8FCσΟϨΫλʔ ण࢘͸ηοτͰ͸ͳ͘Ұ؏ͣͭ ৯΂͍ͨͩ͜ΘΓ೿ ण࢘Ұཡ 5"1ͯ͠ ɹΧʔτ΁ = ஫จ֬ೝ ܾࡁ৘ใ ͓ಧ͚৘ใ ࣗ୐ʹಧ͘ ࠷ߴͷण࢘ମݧ Ұ؏ͣͭͷ஫จ͸໘౗ ஫จ͞ΕΔωλͷछྨͷภΓ Ϧϐʔτ཰͕௿͍ ߴׂ͍ʹߴڃײ͕ͳ͍ ୯Ձ͕௿͍ Review #01

!65 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 1. UXઃܭ
(10෼) ɹ - ʮϢʔβʔϑϩʔεέονʯʹײ৘Λॻ͖ࠐΉ ɹ - ཧ૝ͷUXͱσβΠϯํ਑ΛܾΊΔ 2. ίϯηϓτઃܭ (15෼) ɹ- ίϯηϓτϚοϓʹهೖ ɹ- ʮΒ͠͞ʯϚοϓʹهೖ ɹ- ΩϟονίϐʔΛߟ͑Δ 3. ֤ςʔϒϧൃද(10෼) Review #01

!66 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc #&/&'*5 7*4*0/
$0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ Review #01

!68 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͪ͝Όͪ͝Ό νʔϓͳҹ৅
= ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ Review #01

!69 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ൃදͷϧʔϧ 1.
ʮΘ͔Δʔʂʯ͸OK 2. ʮ΁͑ʔʂʯ΋OK 3. େ͖ͳഥखʂ Review #01

!70 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ࣗ෼ࣗ਎ʹେ͖ͳഥखʂ Review
#01

!71 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction
- σβΠϯͷ໨తΛܾΊΔ - σβΠϯͷલఏΛܾΊΔ - σβΠϯͷର৅ΛܾΊΔ - ΫϦΤΠςΟϒΛαϙʔτ͢Δ - ੍࡞ਐߦΛ؅ཧ͢Δ - σβΠϯͷՁ஋ΛೝΊͤ͞Δ Review #01

= ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯͷ໨త Review #01

= ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ UX͕ཁ੥͢Δ σβΠϯͷલఏ Ϗδωε͕ཁ੥͢Δ σβΠϯͷલఏ Review #01

= ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯͷର৅ Review #01

= ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯϚςϦΞϧ Review #01

!80 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGNʹ͸Because͕ଘࡏ͢Δ Review
#01

= ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ ͜ͷγʔτͱ੍࡞෺ʹ͸ ੔߹ੑ͕͋Δ͔ʁ Review #01

Ͳ͏Ͱͨ͠ʁ

Seminar Workshop ϑϨʔϜϫʔΫΛମݧ͢Δ84 ༻ҙ͞Εͨ݁࿦ʹࣗൃతʹؾͮ͘ ༗༻ੑΛೝࣝͤ͞Δ ϙδςΟϒͳମݧ ؾͷྑ͍஥ؒͱ ָ͍͠ϫʔΫγϣοϓͰ ΫϦΤΠςΟϒͳΞΠσΞ͕ੜ·Εͨʂ

Tips ๯಄ʹࢀՃऀͷଐੑΛฉ͘ ࣗݾ঺հͷํ๏͸ࡉ͔͘ࢦఆ͢Δ ʮࠔͬͨਓʯ͸ࣗݾ঺հͰΘ͔Δ Tips Tips

Tips ൃදͷϧʔϧ 1. ʮΘ͔Δʔʂʯ͸OK 2. ʮ΁͑ʔʂʯ΋OK 3. େ͖ͳഥखʂ ൃද͸஡Խ͠౗͢

Tips #FGPSFΛॆ࣮ͤ͞Δ͜ͱͰΫϦΤΠςΟϒͳվળମݧΛ Before After

Tips αʔϏε໊΍Ωϟονίϐʔ΋࡞Δ - ΞΠσΞ΁ͷѪண - ࠙਌ձͰͷձ࿩ͷ͖͔͚ͬʹ

!92 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Ideation WS
Ideation Workshop ΞΠσΞͷ૑଄͕໨త ରඅ༻ޮՌʹγϏΞʹ ϑΝγϦςʔγϣϯʹప͢Δ ϑϨʔϜϫʔΫʹͩ͜ΘΒͳ͍

1ਓͰ9࣌ؒߟ͑ͨ 1ͭͷΞΠσΞ 3ਓ͕3࣌ؒͷWSͰ ߟ͑ͨΞΠσΞ 3ਓ͕3࣌ؒͣͭߟ͑ͨ 3ͭͷΞΠσΞ े෼ͳݕ౼͕࣌ؒ͋Δ ݟམͱ͠ͷةݥੑ ҟͳΔ؍఺Ͱݕ౼Մೳ ࢀՃऀͷԽֶ൓ԠͰ ৽ͨͳΞΠσΞΛ

!95 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Tips Ideation
WS

WS 1SPKFDU

WS ͦΕͧΕ͕࣮ߦ͢Δ ˠΞΠσΞͷ࣮૷ ͦΕͧΕ͕ߟ͑Δ ˠࣄલௐࠪ 8PSLTIPQ 84͸ϓϩδΣΫτͷதؒͰߦ͏ 1SPKFDU

!98 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Research Plan
DESIGN develop Growth ઓུɾاը ௐࠪɾώΞϦϯά ઃܭ ։ൃɾ࣮૷ ޿ใɾվળ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved chapter : #00 title: *-:ʹ͍ͭͯ"#06564 Developm ent DESIGN PR Growth Hack Plan ઓུɾاը ઃܭ ։ൃ એ఻ɾ޿ࠂ վળɾ1%$" Consulting Creative αʔϏεσβΠϯ 696*σβΠϯ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ϓϩμΫτσβΠϯ ΠϯςϦΞ ΤΫεςϦΞઃܭ άϥϑΟοΫσβΠϯ QBQFS XFC BQQ BOEBE σβΠϯίϯαϧςΟϯά ϏδωεσβΠϯ ࢢ৔ௐࠪɾσʔλ෼ੳ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ίϯηϓτσβΠϯ ϚʔέςΟϯάσβΠϯ ϢʔβϏϦςΟϦαʔν ώΞϦϯάɾίϛϡχέʔγϣϯઃܭ About ILY. inc

4 Steps for Ideation WS Tips

Tips ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ 4 Steps for Ideation WS

՝୊ͷ࠶ఆٛ !102 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Ideation
WS Tips ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ 4 Steps for Ideation WS

A I D M A A I S A S S I P S D E C A X

A I D M A A I S A S Attention Interest Desire Action Share Sympathize Identify Memory Action Attention Interest Search S I P S D E C A X Participate Share&Spread Discovery Engage Check Action Experience

A I D M A A I S A S Attention Interest Desire Action Share Sympathize Identify Memory Action Attention Interest Search S I P S D E C A X Participate Share&Spread Discovery Engage Check Action Experience Ͳ͏Ͱ΋͍͍

AIDMAϚ΢ϯτΛऔΒͳ͍ - ϑϨʔϜϫʔΫΛ஌͍ͬͯΔ͜ͱࣗମʹՁ஋͸ͳ͍ - ࢀՃऀ΁ͷઆ໌͸ܟҙΛ࣋ͬͯஸೡʹ - ϑϨʔϜϫʔΫͷഎܠΛ஌Γɺॊೈʹվม͢Δ Tips

S I P S D E C A X !108
ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Ideation WS A I D M A A I S A S 1920೥Ҏ߱ͷ ϚεϝσΟΞܕফඅϞσϧ ιʔγϟϧফඅϞσϧ 2000೥୅ॳظͷ ΠϯλʔωοτಋೖϞσϧ Φ΢ϯυϝσΟΞͳͲ ίϯςϯπϚʔέϞσϧ Tips എܠΛ஌ΓɺඞཁʹԠͯ͡࢖͍෼͚΍վมΛߦ͏

Tips ൃ૝Λ્֐͢ΔཁҼͷഉআ

Tips ൃ૝Λ્֐͢ΔཁҼͷഉআ ࢀՃऀͷ಺৬ ஌ࣝϚ΢ϯτʹΑΔҤॖ ࣗ෼ͷҙݟ΁ͷݻࣥ ภݟʹΑΔ൑அ ਎ମతർ࿑ ૣٸͳΞΠσΞͷධՁ ෆద੾ͳਓ਺ Ұൠతͳ ϑΝγϦςʔγϣϯεΩϧ

Tips ҟͳΔϑϨʔϜϫʔΫͰϒϨετΛߦ͏ ͦΕͧΕͰڵຯਂ͍ϙΠϯτΛநग़ ͭͷϒϨετͷަ఺ͱͳΔΑ͏ͳΞΠσΞΛ୳͢ μϒϧϒϨετ

Tips ࣮ݱՄೳੑ ɹऩӹੑɹɹ ΞΠσΞͷ໘ന͞ ΞΠσΞͷධՁ͸ଟ࣠౤ථʹΑͬͯߦ͏

!116 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ άϧʔϓͰྑ͍ΞΠσΞΛੜΉͨΊͷ
WS΍ϑΝγϦςʔγϣϯͷ޻෉ ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ

WS΍ϑΝγϦςʔγϣϯͷ޻෉ ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ W

reserved ΧελϚʔδϟʔχʔ ςʔϚɿ ϖϧιφ 1IBTF "DUJPO 5IJOL 'FFM *OTJHIU

reserved ࣠෼ྨ ςʔϚɿ

reserved ະདྷ༧૝ ςʔϚɿ ෆ࣮֬ੑ ࣌ؒ ݱࡏ ೥ޙ ೥ޙ ೥ޙ ೥ޙ

reserved ڞײϚοϓ ߟ͍͑ͯΔ͜ͱ 5IJOLGFFM ߦಈ 4BZ%P ݟ͍ͯΔ͜ͱ 4FF ฉ͍͍ͯΔ͜ͱ )FBS ۤ௧ͳ΋ͷ 1BJO ಘΒΕΔ΋ͷ (BJO ςʔϚɿ ϖϧιφ

!126 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ ൃදͷϧʔϧ
1. ʮΘ͔Δʔʂʯ͸OK 2. ʮ΁͑ʔʂʯ΋OK 3. େ͖ͳഥखʂ

!129 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ ՝୊ͷ࠶ఆٛ
෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ ৘ใऩरɾڞ༗ ϑϨʔϜϫʔΫͷબఆ ࣄྫௐࠪ ֎෦৚݅ௐࠪ ϫʔΫγϣοϓͷσβΠϯ Tips

!130 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ ՝୊ͷ࠶ఆٛ
෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ ৘ใऩरɾڞ༗ ϑϨʔϜϫʔΫͷબఆ ࣄྫௐࠪ ֎෦৚݅ௐࠪ ϫʔΫγϣοϓͷσβΠϯ Tips νʔϜͷWSྗΛ্͛ΔϑϨʔϜϫʔΫ

!133 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Client WS
Client Workshop ਂ͍߹ҙΛऔΔͨΊͷ84 ࢀՃऀ͕ॏཁ ϓϩδΣΫτͷத൫ʹߦ͏ ࣄલ४උ͕ॏཁ

ਂ͍߹ҙͷܗ੒ ΞΠσΞΛࣗ෼͝ͱʹͰ͖Δ ߴ͍ϞνϕʔγϣϯΛ൐͏ ࢥ͍ࠐΈ͔Βղ์͞ΕΔ $MJFOU 84

Tips ܾఆݖͷ࣋ͪओΛࢀՃͤ͞Δ ࣮ߦ෦ୂͷ੹೚ऀΛࢀՃͤ͞Δ ։ൃ੹೚ऀʹώΞϦϯά͢Δ ӦۀͱΧελϚʔαϙʔτͷ੹೚ऀʹώΞϦϯά͢Δ Tips Tips Tips

Tips ࠷ॳʹ୅දऀ΁ώΞϦϯά ࣄલʹ൓࿦ࡐྉΛ༻ҙ͢Δ ࣾ಺Ideation WSΛ͓ͯ͘͠ Tips Tips Tips ͜ͷ৘ใΛ ౰೔ͷखࡳʹ͢Δ

$0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ Client WS Tips

$0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ Client WS Tips ࣄલௐࠪ ୅දͷཧ೦Λ Ұൠࣾһ͸ͲͷΑ͏ʹදݱ͍ͯ͠Δ͔ Ұൠࣾһͷෆຬ͸Ͳ͜ʹ͋Δ͔

$0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ Client WS Tips ࣄલௐࠪ Ϣʔβʔ͸طଘࣄۀΛͲͷΑ͏ʹ ཧղ͠ɺར༻͍ͯ͠Δ͔ ϢʔβʔʹͱͬͯͷՁ஋͸ͳʹ͔ ύʔτφʔاۀʹͲ͏ࢥΘΕ͍ͯΔ͔

$0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ Client WS Tips ࣄલௐࠪ ڝ߹ଞࣾ͸ͲͷΑ͏ͳදݱΛ͍ͯ͠Δ͔ ࣅͨදݱΛ͍ͯ͠Δձࣾ͸͋Δ͔

!145 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Summary Seminar
Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ؀ڥ ϐβ#(. Ͳ͜Ͱ΋ ձٞࣨ ௿ ߴ த ର৅ ࣗ༝౓ ੒ޭ཰ ߴ ௿ த ໨త ମݧ ૑଄ ߹ҙ ϙΠϯτ ϑϨʔϜϫʔΫ ਐߦମௐ ࣄલ४උ

!146 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Seminar Workshop
ϑϨʔϜϫʔΫΛମݧ͢Δ84 ༻ҙ͞Εͨ݁࿦ʹࣗൃతʹؾͮ͘ ༗༻ੑΛೝࣝͤ͞Δ ϙδςΟϒͳମݧ Summary

!147 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Tips 1SPCMFNͱ4PMVUJPOͷந৅౓͸தఔ౓ʹઃఆ
Summary

!148 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Tips 4
Steps for Seminar WS ϑϨʔϜϫʔΫ ͷఏࣔ Workshop ؾ͖ͮ ݁࿦ͷఏࣔ 84͸࠲ֶͷ࣮ફฤͰ΋͋Γɺ݁࿦ͷಋೖͰ΋͋Δ Summary

!149 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Ideation Workshop
ΞΠσΞͷ૑଄͕໨త ରඅ༻ޮՌʹγϏΞʹ ϑΝγϦςʔγϣϯʹప͢Δ ϑϨʔϜϫʔΫʹͩ͜ΘΒͳ͍ Summary

!150 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 1ਓͰ9࣌ؒߟ͑ͨ 1ͭͷΞΠσΞ
3ਓ͕3࣌ؒͷWSͰ ߟ͑ͨΞΠσΞ 3ਓ͕3࣌ؒͣͭߟ͑ͨ 3ͭͷΞΠσΞ े෼ͳݕ౼͕࣌ؒ͋Δ ݟམͱ͠ͷةݥੑ ҟͳΔ؍఺Ͱݕ౼Մೳ ࢀՃऀͷԽֶ൓ԠͰ ৽ͨͳΞΠσΞΛ Summary

!151 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ
౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ ৘ใऩरɾڞ༗ ϑϨʔϜϫʔΫͷબఆ ࣄྫௐࠪ ֎෦৚݅ௐࠪ ϫʔΫγϣοϓͷσβΠϯ Tips Summary

!152 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Client Workshop
ਂ͍߹ҙΛऔΔͨΊͷ84 ࢀՃऀ͕ॏཁ ϓϩδΣΫτͷத൫ʹߦ͏ ࣄલ४උ͕ॏཁ Summary

!153 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ਂ͍߹ҙͷܗ੒ ΞΠσΞΛࣗ෼͝ͱʹͰ͖Δ
ߴ͍ϞνϕʔγϣϯΛ൐͏ ࢥ͍ࠐΈ͔Βղ์͞ΕΔ $MJFOU 84 Summary

Tips ࠷ॳʹ୅දऀ΁ώΞϦϯά ࣄલʹ൓࿦ࡐྉΛ༻ҙ͢Δ ࣾ಺Ideation WSΛ͓ͯ͘͠ Tips Tips Tips ͜ͷ৘ใΛ ౰೔ͷखࡳʹ͢Δ

INNOVATION Lab. *-:Ͱ͸͜Ε·Ͱࣄۀ΍αʔϏεͷछͱͳΔ ՝୊ൃݟ͔ΒιϦϡʔγϣϯσβΠϯʙ۩ݱ Խ·Ͱ਺ଟ͘ͷϓϩδΣΫτΛख͕͚͖ͯ· ͨ͠ɻ*-:ͷϏδωεσβΠφʔɾ69σβΠ φʔɾσʔλΞφϦετɾΤϯδχΞ͕ϓϩ δΣΫτʹࢀը͠ɺ໿೔Ͱ͓٬༷ͷ৽ن ࣄۀɾՁ஋૑଄Λࢧԉ࣮͠ߦ͠·͢ɻ PRICE
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WS΍ϑΝγϦςʔγϣϯͷ޻෉ ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ

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Japan Direction Association & ILY.＃03：デザインとコミュニケーション：ワークショップデザイン

Japan Direction Association & ILY.＃03：デザインとコミュニケーション：ワークショップデザイン

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