Aura Brand Guide

Transcript

1. brand guide book
2. logo aura’s logo can be placed behind any color within the brand guidelines. aura main logo aura black logo aura white logo aura greyscale logo
3. logo aura’s logo can be combined with similarly shaded backgrounds colors within the brand guidelines, except for black. avoid putting light colored logos on light backgrounds and dark on dark.
4. color hex #9162a8 hex #9162a8 hex #ffffff hex #000000 hex #fbd9e5 C – 47 R – 145 M – 71 G – 98 Y – 0 B – 168 K – 0 C – 41 R – 145 M – 13 G – 192 Y – 1 B – 229 K – 0 C – 0 R – 255 M – 0 G – 255 Y – 0 B – 255 K – 0 C – 0 R – 0 M – 0 G – 0 Y – 0 B – 0 K – 100 hex #9162ec C – 58 R – 145 M – 68 G – 98 Y – 0 B – 236 K – 0 C – 0 R – 251 M – 18 G – 217 Y – 1 B – 229 K – 0 The use of gradients is encouraged to display the movement of energy.
5. typography IvyMode Light This is the singular font used for the logo. Orpheus Pro Bold Orpheus Pro Medium Orpheus Pro Regular Used for titles, headings, and subheadings for social media, web, and printed collateral as it conveys the same direct, contrasted feel as the font used in the logo. Nimbus Sans Bold Nimbus Sans Bold Italic Nimbus Sans Regular Nimbus Sans Regular Italic Nimbus Sans Light Nimbus Sans Light Italic This font is lighter than those used in the logo and header making it ideal for body text in web and printed material.
6. values comfort quality affordability