Unlimited Content: How to Find Content Ideas that Generate Traffic

My experience about creating content at Wise to find ideas that drive traffic. These ideas include a brainstorming method to find keywords, working with seasonal content, or with keywords with 0 search volume. These techniques will help you build a solid content strategy that can boost the success of your website by attracting your audience organically.

Transcript

1. UNLIMITED CONTENT HOW TO FIND CONTENT IDEAS THAT GENERATE TRAFFIC Isaac Díaz Carpio
2. Wise An international account for people and businesses without borders.
3. We take care of the Wise blog. We create content that reaches millions of monthly visitors.
4. 40 35 58 People Languages Markets
5. How did we get here?
6. Maximizing What Works Adding Value to Users Constant Content Production
7. 4 WAYS TO FIND CONTENT IDEAS
8. UNDERSTANDING THE PRODUCT & THE AUDIENCE 01
9. Your product ◦ What is the core product? ◦ What services do you offer? ◦ What can be done with your product? (think of actions) Your Audience ◦ Who are your customers? ◦ What is your audience searching for? Even before needing you? ◦ What are your customers favourite alternatives? Ask all you can about…
10. Your product ◦ What is the core product? phone cases ◦ What products do you offer? iPhone cases / Samsung cases / Xiaomi cases ◦ What can be done with your product? (think of actions) buy iPhone case / protect Samsung Galaxy Your Audience ◦ Who are your customers? smartphone users / all ages / buy online ◦ What is your audience searching for? Even before needing you? best iPhone cases / cool case designs / least breakable phone / scratch resistant phones ◦ What are your customers favorite alternatives? Amazon / Mujjo / Casetify EXAMPLE
11. Validate your ideas & expand them Seed Ideas → Seed Keywords
12. Learning! Build a solid long-term content plan and stick to it. Just after, check what your competitors do to expand your ideas.
13. MAXIMISE WHAT ALREADY WORKS 02
14. ◦ Categorise your content topics / subtopics ◦ Constantly analyse your data What is it working better? Does it bring impact? ◦ Build a topic authority Even low search volume queries
15. In one of our markets, we noticed that during a period of a strong currency fluctuation, certain content: ◦ Grew impressions & traffic ◦ Revenue multiplied How could we prepare to maximise the impact? Constant impact
16. New + Optimised content Effects of our work
17. FIND SEASONAL CONTENT 03
18. Reactive Content An unexpected event triggers a content opportunity
19. We decided to act after the start of the invasion of Ukraine and create content to uniquely support those who were fleeing. We decided our content by: ◦ Using Google trends ◦ Brainstorming ◦ Checking Google News & Suggestions NB! This wasn’t a commercial project and we didn’t use CTAs
20. Traffic impact from our reactive content
21. Seasonal Content Expected seasonal events to plan content ahead
22. We have topics that perform better in summer
23. And some that perform better in winter
24. All seasonal content helps increase traffic all around the year
25. GET NEW QUERIES FROM OLD CONTENT 04
26. You can find diamonds from your established content. ◦ Use Google Search Console ◦ Find pages with high impressions ◦ Organise the queries by less clicks ◦ You’ll find new content opportunities
27. This topic had 0 search volume in keyword tools. We knew it had search demand. So, the new content moved traffic from hundreds to thousands.
28. IT’S A TEAM EFFORT IT’S A TEAM EFFORT
29. Isaac Díaz Regional SEO Content Lead at Wise Let’s connect on /isaac-diaz-carpio/
30. THANKS THANKS