Isabella Ganas

Isabella Ganas is a media strategy, commerce, and business development professional with a background in advertising, consumer packaged goods marketing, and technology-driven solutions. She specializes in helping organizations strengthen client relationships, optimize business performance, and turn data into actionable strategies that support long-term growth.

She earned a Bachelor of Arts in Communication from the University of Alabama, where she majored in Public Relations, minored in Communication Studies, and graduated with a 3.89 GPA. A study abroad program in Rome further broadened her cultural awareness and strengthened her ability to communicate across diverse markets and business environments.

Isabella launched her career in digital advertising through an internship at AdMarketplace before joining Carat USA, where she supported media operations for Procter & Gamble brands. She later advanced to Wavemaker US, progressing from Senior Associate to Manager of Commerce Strategy. In these roles, she managed retail media strategies, guided multi-million-dollar investments, collaborated with cross-functional teams, and translated performance data into strategic recommendations for leading consumer brands.

As her career evolved, Isabella expanded into business development, applying her expertise in communication, analytics, and technology to solution-oriented roles. She has a strong interest in artificial intelligence, data platforms, and emerging technologies that improve efficiency and create measurable business value.

Raised in an entrepreneurial family, Isabella developed an early appreciation for customer service, operational excellence, and relationship building. These values continue to shape her professional approach, emphasizing collaboration, adaptability, and continuous learning.

Outside of her career, Isabella enjoys cooking, baking, and interior design, creative interests that balance analytical thinking with innovation. She remains committed to professional growth while helping businesses navigate an increasingly data-driven and technology-focused marketplace.