Provide a PaaS experience: GUI-based, services catalog, RBAC, built-in security, rapid on-ramping of new apps, scaling to production, manage app lifecycle, App-Granular Control: manage infrastructure and apps via Kubernetes with container granular controls vs machine centric controls Pay-for-Use: subscription model, monitoring for chargebacks Multi-cloud and heterogeneous: runs everywhere, agnostic to different hardware for compute, storage and networking, Design for Devops, Scale for IT Ops: build for a automated software defined devops experience but provide scale, security and reliability for IT Ops. Datalifecycle and App Insights: manage HA, DR, Backup, and Compliance across the app lifecycle. Capture app insights to ease deployment, drive optimization, and apply ML/AI tools. Enable higher Business Value: automation for agility and cost reduction; enable ML/IT to mine data for competitive advantage