No, I Didn't Read The Instructions. Just Do It For Me.

02cdeec360274d7d9f1aa85761f95dc8?s=47 Jake Caputo
August 18, 2012

No, I Didn't Read The Instructions. Just Do It For Me.

Customers as a whole don’t read instructions. They’re written for them, but they don’t read them.

I’m going to talk about good support, good customers, bad support, jerk customers, and combinations of all of those. More importantly, I want to look at how we can avoid support all together; in a good way.

tl;dr – You’re the person I’m talking about.

02cdeec360274d7d9f1aa85761f95dc8?s=128

Jake Caputo

August 18, 2012
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