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5 reasons to embrace digital marketing by Jason...

5 reasons to embrace digital marketing by Jason Dooris atomic 212

Various businesses are pushed to their limits and are forced to re-strategize and re-invent themselves. Jason Dooris a business consultant said innovation has become the key to their survival. While the new-age businesses already had the sting of being digitally active, their reliance on digital marketing grew even further.
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  1. The spread of the Covid-19 pandemic has wreaked havoc all

    around us. Businesses and lives generally have suffered a lot and that we still seem to be inside a tunnel with a hope to determine the sunshine soon.
  2. Various businesses are pushed to their limits and are forced

    to re-strategize and re-invent themselves. Jason Dooris a business consultant said innovation has become the key to their survival.
  3. While the new-age businesses already had the sting of being

    digitally active, their reliance on digital marketing grew even further.
  4. On the opposite hand, the companies that relied more on

    conventional types of marketing like in-person events, trade shows, and exhibitions, etc., suddenly found themselves in troubled waters.
  5. Hence, there has been a pressing need for businesses to

    travel for digital transformation to remain competitive and to avoid extinction.
  6. Here we mention 5 reasons for companies to embrace digital

    marketing at the earliest. Visibility and Competitive Edge: With the growing penetration of the net, it's getting increasingly common for people to travel online to initiate their hunt for products and services.
  7. They typically discover your products and services through e-mails, Search

    engines, social media channels, and websites, etc.
  8. The more you're found online, the more business opportunities it

    can generate. No wonder, digitally adept companies do more business. Hence, investing in digital marketing can offer you that competitive edge.
  9. Once you have got started implementing digital marketing strategies, you'll

    monitor your campaigns' performance with analytics tools like Google Analytics, Facebook Analytics, and Instagram Insights, etc.
  10. For instance, Google Analytics can facilitate your stay a track

    of key metrics like the number of tourists, bounce rates, and time spent on different pages of your website.
  11. It helps you gather information on what's working and what's

    not. Moreover, you'll develop your future strategies supported by these insights.
  12. Last year was a nightmare for businesses in tourism, hospitality,

    events, and travel, etc. Even other businesses that relied heavily on traditional sorts of marketing suffered lots thanks to the lockdown restrictions.
  13. However, there are enough stories of how switching to digital

    helped them stay afloat in the new normal. while the marketing budgets took a success, some businesses were wise enough to redirect what was available towards digital marketing.
  14. It became a watch opener for several of them as

    they found newer avenues for lead generation. it's granted the companies a vision to optimize their marketing budget in an exceedingly way that they create the simplest use of both conventional types of marketing and digital marketing.
  15. With more and more businesses adopting an integrated marketing strategy,

    employees feel empowered because digital tools enable them to accomplish their jobs faster and with increased transparency.
  16. Since this can be an ever-evolving field, learning and development

    could be a key aspect of this job. All of those contribute to innovative business practices that enable employees to create informed decisions faster.
  17. Increased Revenue: With multiple digital marketing channels at your disposal

    and their effective usage, you'll increase your organization's revenue at a faster rate.
  18. 81.7% of respondents during a survey conducted by Grin agreed

    that digital marketing increased their financial performance. This is often purely due to a data-driven marketing model with innovative concepts and techniques which help organizations to succeed in new markets while keeping the present markets equally interested.
  19. This is often purely due to a data-driven marketing model

    with innovative concepts and techniques which help organizations to succeed in new markets while keeping the present markets equally interested.
  20. According to Dooris atomic 212, while adopting digital marketing strategies

    became a form of emergency pill during this pandemic era, there are enough reasons to believe that they'll still be an integral part of organizations' marketing strategies when things are back to normal. Moreover, they'd be more prepared to handle any such eventualities in the future.